Social Token Global Market Report 2025

The social token market size has grown exponentially in recent years. It will grow from $1.31 billion in 2024 to $1.61 billion in 2025 at a compound annual growth rate (CAGR) of 23.2%. The growth in the historic period is linked to increasing investor interest in alternative digital assets, rising adoption of community-driven loyalty programs, growing celebrity and influencer monetization initiatives, a surge in decentralized fundraising models, the expansion of online fan engagement platforms, and rising appeal of creator-focused reward systems.

The social token market size is expected to see exponential growth in the next few years. It will grow to $3.66 billion in 2029 at a compound annual growth rate (CAGR) of 22.8%. The growth in the forecast period is expected to result from increasing demand for transparent reward mechanisms, rising focus on audience ownership and direct monetization, growing participation of brands in blockchain-based loyalty systems, a surge in token-based membership and subscription offerings, the expansion of cross-border creator communities, and increasing preference for decentralized financial participation. Major trends in the forecast period include technological advancements in tokenized loyalty and membership systems, progress in smart-contract-based royalty distribution, innovations in interoperable token frameworks for creators and fans, developments in decentralized identity verification for community onboarding, research and development in token-powered virtual event environments, and advancements in platform governance and voting mechanisms.

The growing demand for social media is expected to drive the growth of the social token market. Social media refers to online platforms that allow individuals and communities to create, share, and interact with digital content. The rise in social media usage is due to greater access to affordable smartphones, which make it easier for people to connect, share content, and stay engaged on digital platforms. Social tokens enhance social media by transforming traditional online engagement into participatory digital economies, allowing creators and communities to monetize interactions, reward loyalty, and build stronger, decentralized relationships that turn followers into active stakeholders in a shared social ecosystem. For example, in March 2024, Eurostat, the Luxembourg-based statistical office of the European Union, reported that 59% of people in EU member countries used social networking platforms in 2023. Therefore, the growing demand for social media is fueling the growth of the social token market.

Leading companies in the social token market are focusing on adopting technological innovations such as tokenization protocols. Tokenization protocols are blockchain-based systems that turn creator influence into tradable on-chain tokens, using smart contracts to automate the issuance, trading, and rewards, enabling features such as fractional ownership and real-time price discovery. For example, in December 2023, XCAD Network, a UK-based Web3 creator-tokenization platform, launched XCAD Social, a platform driven by tokenization protocols that lets creators issue tokenized “Keys.” Fans can buy and trade these keys using the native $XCAD token and convert the best-performing keys into full Creator Tokens. XCAD Social offers on-chain trading, fractional key purchasing, and automated token conversion, which enhances fan-community monetization, liquidity, and creator-fan engagement.

In July 2025, OpenSea, a US-based platform for non-fungible token (NFT) marketplace and on-chain digital asset trading, acquired Rally for an undisclosed sum. This acquisition gives OpenSea access to Rally’s creator-token infrastructure, mobile-first wallet technology, and social-token ecosystem, boosting its token-trading capabilities while enhancing platform reach, accessibility, and community engagement. Rally, also based in the US, specializes in social token issuance and fan-token infrastructure for creators and communities, known for making token ownership social, frictionless, and mobile-friendly.

Major players in the social token market are Binance, OpenSea, Socios.com, Chiliz, SuperWorld, Fanzee, TryRoll, Coinvise, Minds, WhaleShark Community, MintGate, Fyooz, XCAD Network, Friends With Benefits, Zora, ForgiveNet, Maxity, SoCool, Torum, Woonkly Labs.

North America was the largest region in the social token market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social token report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the social token market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The social token market research report is one of a series of new reports that provides social token market statistics, including the social token industry global market size, regional shares, competitors with the social token market share, detailed social token market segments, market trends, and opportunities, and any further data you may need to thrive in the social token industry. This social token market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

A social token is a type of digital asset that represents value, ownership, or access associated with a person, community, brand, or creator. It is typically built on blockchain, enabling creators to reward supporters, unlock exclusive content, provide membership rights, or establish their own mini-economy. These tokens help communities engage more closely, generate funding, and share value transparently with fans and followers.

The key types of social tokens include personal tokens, community tokens, and platform tokens. Personal tokens are blockchain-based digital assets that reflect an individual’s brand, influence, or future value, giving fans or supporters the ability to invest in and interact directly with the creator. The blockchain types involved include Ethereum, Solana, Polygon, and others. The distribution channels used are direct and third-party platforms. The key applications include content monetization, community engagement, crowdfunding, rewards and incentives, and others, and they are utilized by various end-users such as artists, influencers, content creators, brands, and others.

The social token market consists of revenues earned by entities by providing services such as token issuance services, smart contract development services, token listing services, community management services, digital asset custody services, and payment processing services. The market value includes the value of related goods sold by the service provider or included within the service offering. The social token market also includes sales of token minting platforms, decentralized wallets, tokenized membership passes, community engagement platforms, token payment plugins, and token-based crowdfunding portals. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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