Social Token Market Report 2026

The social token market size has grown exponentially in recent years. It will grow from $1.61 billion in 2025 to $1.98 billion in 2026 at a compound annual growth rate (CAGR) of 23%. The growth in the historic period can be attributed to early blockchain adoption, rise of creator economy platforms, growth of digital wallets, demand for alternative monetization models, expansion of online communities.

The social token market size is expected to see exponential growth in the next few years. It will grow to $4.49 billion in 2030 at a compound annual growth rate (CAGR) of 22.7%. The growth in the forecast period can be attributed to mainstream creator monetization adoption, regulatory clarity for digital assets, increasing fan engagement demand, growth of decentralized platforms, integration with web3 ecosystems. Major trends in the forecast period include creator-led tokenized economies, token-gated community access, direct fan monetization models, decentralized community governance, cross-platform social token integration.

The growing demand for social media is expected to drive the growth of the social token market. Social media refers to online platforms that allow individuals and communities to create, share, and interact with digital content. The rise in social media usage is due to greater access to affordable smartphones, which make it easier for people to connect, share content, and stay engaged on digital platforms. Social tokens enhance social media by transforming traditional online engagement into participatory digital economies, allowing creators and communities to monetize interactions, reward loyalty, and build stronger, decentralized relationships that turn followers into active stakeholders in a shared social ecosystem. For example, in March 2024, Eurostat, the Luxembourg-based statistical office of the European Union, reported that 59% of people in EU member countries used social networking platforms in 2023. Therefore, the growing demand for social media is fueling the growth of the social token market.

Leading companies in the social token market are focusing on adopting technological innovations such as tokenization protocols. Tokenization protocols are blockchain-based systems that turn creator influence into tradable on-chain tokens, using smart contracts to automate the issuance, trading, and rewards, enabling features such as fractional ownership and real-time price discovery. For example, in December 2023, XCAD Network, a UK-based Web3 creator-tokenization platform, launched XCAD Social, a platform driven by tokenization protocols that lets creators issue tokenized “Keys.” Fans can buy and trade these keys using the native $XCAD token and convert the best-performing keys into full Creator Tokens. XCAD Social offers on-chain trading, fractional key purchasing, and automated token conversion, which enhances fan-community monetization, liquidity, and creator-fan engagement.

In July 2025, OpenSea, a US-based platform for non-fungible token (NFT) marketplace and on-chain digital asset trading, acquired Rally for an undisclosed sum. This acquisition gives OpenSea access to Rally’s creator-token infrastructure, mobile-first wallet technology, and social-token ecosystem, boosting its token-trading capabilities while enhancing platform reach, accessibility, and community engagement. Rally, also based in the US, specializes in social token issuance and fan-token infrastructure for creators and communities, known for making token ownership social, frictionless, and mobile-friendly.

Major companies operating in the social token market are Binance, Socios.com, Chiliz, SuperWorld, Fanzee, TryRoll, Coinvise, Minds, WhaleShark Community, MintGate, Fyooz, XCAD Network, Friends With Benefits, Zora, Maxity, SoCool, Torum, Woonkly Labs, Rally Platform, CreatorDAO.

North America was the largest region in the social token market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social token market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social token market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social token market consists of revenues earned by entities by providing services such as token issuance services, smart contract development services, token listing services, community management services, digital asset custody services, and payment processing services. The market value includes the value of related goods sold by the service provider or included within the service offering. The social token market also includes sales of token minting platforms, decentralized wallets, tokenized membership passes, community engagement platforms, token payment plugins, and token-based crowdfunding portals. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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