Spiritual Wellness Apps Global Market Report 2025

The spiritual wellness apps market size has grown rapidly in recent years. It will grow from $2.19 billion in 2024 to $2.56 billion in 2025 at a compound annual growth rate (CAGR) of 16.8%. The growth in the historic period is linked to increasing awareness of mental and emotional wellbeing, rising adoption of self-care routines, growing penetration of smartphones and digital content, a surge in workplace stress and lifestyle pressures, increasing preference for affordable mental wellness tools, and the rising popularity of online meditation and yoga programs.

The spiritual wellness apps market size is expected to see rapid growth in the next few years. It will grow to $4.71 billion in 2029 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period is expected to result from increasing focus on holistic health and spiritual balance, rising demand for remote wellness support, growing emphasis on stress reduction and mindfulness, a surge in personalized health and wellness experiences, expansion of spiritual coaching and counseling services, and growing preference for non-clinical mental wellbeing solutions. Major trends in the forecast period include technological advancements in personalized meditation journeys, progress in AI-based emotional support tools, innovations in gamified spirituality and reward systems, developments in real-time mood and behavior tracking features, research and development in biofeedback-enabled spiritual sessions, and innovations in immersive wellness experiences using virtual environments.

The growing awareness of mental health is expected to drive the expansion of the spiritual wellness apps market. Mental health refers to an individual's emotional and psychological well-being. Awareness of mental health is increasing due to greater social media visibility and public discussions around stress, anxiety, and emotional well-being, which have encouraged people to be more open about acknowledging and addressing mental health challenges. Spiritual wellness apps support mental health by offering guided meditation, mindfulness exercises, breathing routines, and reflective practices that help users manage stress, regulate emotions, and maintain a calmer, more balanced state of mind. For example, in August 2024, UNICEF, a US-based international humanitarian organization focused on children's welfare, reported that nearly 35 million children, adolescents, parents, and caregivers worldwide accessed mental health and psychosocial support services in 2023. As a result, the rising awareness of mental health is driving the growth of the spiritual wellness apps market.

Leading companies in the spiritual wellness apps market are focusing on incorporating technological innovations such as virtual reality. Virtual reality creates a computer-generated 3D environment where users can interact, enabling experiences such as immersive guided meditation, movement-based mindfulness, and social shared presence. For instance, in March 2024, Headspace, a US-based leader in meditation and wellness apps, launched Headspace XR, a virtual reality experience designed to deepen the mind-body connection and extend meditation into immersive play and social spaces. The app features guided meditations, movement-based games, and multiplayer exploration. Headspace XR enhances user engagement, supports the formation of mindfulness habits, and provides a new format for spiritual wellness practices.

In March 2023, Ingenio, a US-based provider of emotional wellness and life advice services via digital platforms, acquired Simple Habit for an undisclosed amount. This acquisition allows Ingenio to tap into Simple Habit's extensive content library of guided meditations, behavioral wellness programs, and its established global user base. This enhances Ingenio's spiritual wellness offerings while improving platform scalability, digital reach, and audience engagement. Simple Habit, a US-based provider of meditation and mindfulness mobile applications, is known for its short-format guided meditation sessions designed for everyday stress relief and habit-building.

Major players in the spiritual wellness apps market are Mindbody Inc., Calm Inc., Aura Health Inc., Mindvalley Inc., Insight Network Inc., Mindbliss Inc., Smudge Tech Inc (Saged: Spiritual Meditation), Smiling Mind, Meditopia, Ten Percent Happier Inc (Happier Meditation), MindEase Ltd., Pray.com, Waking Up LLC, Oak Meditation Inc, MyNoise Corp., Black Lotus Wellness Private Limited, Buddhify, The Mind Company, Plum Village, Mindhouse.

North America was the largest region in the spiritual wellness apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in spiritual wellness apps report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the spiritual wellness apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the services sector, particularly in business services, IT, and professional consulting operations. Higher costs for imported technology, office equipment, and essential digital infrastructure have raised operating expenses for service providers, forcing them to either pass on costs to clients or absorb margin pressures. Outsourcing firms and IT service companies are also facing challenges due to increased costs of hardware components and delayed global supply chains, affecting project delivery timelines and profitability. Additionally, retaliatory tariffs have dampened demand for U.S.-based professional services in key international markets, leading to a slowdown in export-driven revenue streams. The sector must now prioritize digital transformation, cost optimization, and expanding domestic client bases to sustain growth and maintain competitiveness amid ongoing trade uncertainty.

The spiritual wellness apps market research report is one of a series of new reports that provides spiritual wellness apps market statistics, including the spiritual wellness apps industry global market size, regional shares, competitors with the spiritual wellness apps market share, detailed spiritual wellness apps market segments, market trends, and opportunities, and any further data you may need to thrive in the spiritual wellness apps industry. This spiritual wellness apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Spiritual wellness apps are digital platforms created to support users’ mental, emotional, and spiritual well-being through guided practices such as meditation, mindfulness, affirmations, prayer, or other faith-based activities. These applications use technology to deliver personalized journeys, progress tracking, and daily reflections that help individuals develop inner peace, self-awareness, purpose, and a deeper sense of connection. They aim to reduce stress, improve emotional resilience, and promote holistic wellness anytime and anywhere.

The main types of spiritual wellness apps include meditation and mindfulness apps, yoga and movement-based spirituality apps, affirmation and positivity apps, religious and faith-based apps, and energy healing and chakra apps. Meditation and mindfulness apps are digital tools that guide users through practices such as breathing exercises, relaxation methods, and mindful awareness to reduce stress and enhance mental well-being. The devices used include smartphones, tablets, and wearable devices. The platforms involved are Android, iPhone operating system (iOS), and web-based platforms. The subscription models include paid (in-app purchase) and free options. The key end-users are individual consumers, wellness coaches and therapists, corporate wellness programs, and others.

The spiritual wellness apps market consists of revenues earned by entities by providing services such as guided spiritual coaching, live virtual workshops, personalized wellness recommendations, subscription-based content access, community support forums, and spiritual journaling assistance. The market value includes the value of related goods sold by the service provider or included within the service offering. The spiritual wellness apps market also includes sales of spiritual e-books, affirmation card collections, mindfulness journal templates, spiritual goal planners, virtual retreat programs, and spiritual habit-building course modules. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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