Student Behavior Analytics Market Report 2026

The student behavior analytics market size has grown exponentially in recent years. It will grow from $2.72 billion in 2025 to $3.37 billion in 2026 at a compound annual growth rate (CAGR) of 23.8%. The growth in the historic period can be attributed to increasing digitization of education systems, adoption of data-driven teaching methods, growth in online and hybrid learning models, rising emphasis on student performance tracking, availability of cloud-based analytics platforms.

The student behavior analytics market size is expected to see exponential growth in the next few years. It will grow to $7.83 billion in 2030 at a compound annual growth rate (CAGR) of 23.5%. The growth in the forecast period can be attributed to increasing demand for personalized education insights, rising investments in education analytics software, expansion of ai-driven behavior prediction tools, growing focus on early intervention strategies, increasing regulatory emphasis on student data utilization. Major trends in the forecast period include increasing adoption of predictive analytics in education, rising use of real-time student monitoring tools, growing integration with learning management systems, expansion of behavioral intervention platforms, enhanced focus on personalized student engagement.

The growing preference for personalized learning experiences is anticipated to drive the expansion of the student behavior analytics market in the coming years. Personalized learning is an educational method that adapts teaching techniques, study materials, and learning speed to match each student’s specific needs, interests, and abilities. The demand for such learning approaches is rising as advancements in artificial intelligence and data analytics allow educators to design lessons that align with each student’s learning style and pace, leading to higher engagement and better academic outcomes. Student behavior analytics enhances personalized learning by offering insights into individual learning patterns, engagement levels, and areas where students face challenges. For example, in June 2024, according to a report released by the National Literacy Trust, a UK-based independent charity, the percentage of teachers using generative artificial intelligence increased from 31 percent in 2023 to 47.7 percent in 2024, with secondary teachers (56.8 percent) being more than twice as likely to use it compared to primary teachers (30.9 percent). Therefore, the rising demand for personalized learning experiences is contributing to the growth of the student behavior analytics market.

Key companies in the student behavior analytics market are emphasizing technological advancements such as classroom analytics platforms to enable data-driven personalized interventions, simplify teacher workflows through intuitive dashboards and reporting, and enhance learning results. Classroom analytics platforms are software tools designed to collect and analyze information on student participation, behavior, and performance to assist educators in improving engagement and refining instructional strategies. For example, in November 2023, Google LLC, a US-based technology company, introduced Classroom analytics as a new feature within Google Classroom to provide educators and education leaders with in-depth insights into student performance, engagement, and assignment completion. This feature offers a unified view of both class-level and organization-wide data, enabling teachers to identify students needing extra assistance and track overall grade and engagement patterns. The analytics provide data on assignment progress, student engagement with Google Drive attachments, and alerts to help teachers take early action. Available through Google Workspace for Education Plus, the rollout began in mid-2025 and delivers actionable insights to support improved teaching outcomes and student success through a data-driven approach.

In November 2024, KKR and Co. Inc., a US-based investment firm specializing in private equity, credit, and real assets, together with Dragoneer Investment Group, a US-based investment firm, acquired Instructure Holdings, Inc. for about 4.8 billion dollars. Through this acquisition, KKR and Dragoneer aimed to strengthen their foothold in the education technology sector by utilizing Instructure’s widely used learning management solutions and accelerating its global expansion strategy. Instructure Holdings, Inc. is a US-based provider of learning management systems that offers powerful tools for analyzing student behavior and engagement.

Major companies operating in the student behavior analytics market are Google LLC, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Cengage Group Holdings II Inc., McGraw Hill, Inc., Anthology Inc., Cornerstone OnDemand Inc., Renaissance Learning Inc., D2L Corporation, Jenzabar Inc., GoGuardian Inc., Panorama Education Inc., Datamatics Global Services Limited, Civitas Learning Inc., Taylor Associates/Communications Inc., Blackboard Inc., Showbie Inc., Hapara Inc., DeansList Inc., Edsby Inc., Schoolytics Inc.

North America was the largest region in the student behavior analytics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the student behavior analytics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the student behavior analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The student behavior analytics market consists of revenues earned by entities by providing services, such as tracking and analyzing student interactions, monitoring engagement levels, assessing learning patterns, and predicting academic performance. The market value includes the value of related goods sold by the service provider or included within the service offering. The student behavior analytics market also includes sales of monitoring and intervention tools, learning analytics dashboards, feedback analysis tools, intervention tools, and gamified learning analytics platforms. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.