Tennis Global Market Report 2025

The tennis market size has grown rapidly in recent years. It will grow from $8.38 billion in 2024 to $9.32 billion in 2025 at a compound annual growth rate (CAGR) of 11.2%. The growth during the historic period can be attributed to the increasing participation in school and college tournaments, the rising popularity of international tennis events, the growing influence of celebrity endorsements, the expansion of tennis clubs and associations, the surge in television broadcasting of matches, and the increasing emphasis on physical fitness.

The tennis market size is expected to see rapid growth in the next few years. It will grow to $14.12 billion in 2029 at a compound annual growth rate (CAGR) of 10.9%. The growth during the forecast period can be attributed to the rising government initiatives to promote sports, the increasing awareness of health and wellness, the growing adoption of tennis for recreational activities, the expansion of grassroots training programs, the surge in sponsorship and endorsement deals, and the increasing female participation in tennis. Key trends in the forecast period include technological advancements in racket and ball design, innovations in smart wearable devices for performance tracking, developments in digital fan engagement platforms, investments in research and development of court surfaces, advancements in virtual and augmented reality training tools, and innovations in eco-friendly sports equipment.

The increasing youth engagement with sports is expected to drive the growth of the tennis market in the coming years. Sports refer to structured physical activities that involve skill, competition, and organized participation, contributing to physical fitness and social development. Participation in sports is rising due to growing awareness of its benefits for health, teamwork, and youth development. Increased youth engagement encourages greater participation, talent development, and long-term fan interest in tennis. For instance, in August 2025, according to the Government of Canada, around 68 percent of children and youth aged 5 to 17 participated in sports activities in 2024, with boys participating at a slightly higher rate than girls. This represents a notable recovery from 2023, when only 44 percent were involved in sports amid the peak of the pandemic. Therefore, the rising youth engagement in sports is anticipated to propel the demand for the tennis market.

Key companies operating in the tennis market are focusing on technological advancements such as bio-circular carbon fibers to enhance racquet performance while reducing environmental impact. Bio-circular carbon fibers are sustainable, high-performance materials derived from agricultural and forestry waste, processed to deliver the same strength, stiffness, and lightweight characteristics as conventional carbon fibers while lowering carbon emissions. For instance, in April 2025, HEAD, an Austria-based tennis equipment manufacturer, launched the BOOM RAW, a limited-edition tennis racquet made entirely with bio-circular carbon fibers to deliver explosive power, easy playability, and improved sustainability. The BOOM RAW demonstrates how bio-circular carbon fibers can reduce reliance on fossil-based materials while maintaining performance standards expected in modern tennis racquets.

In October 2023, Tennis Warehouse, a US-based tennis retailer, acquired Swetka’s Tennis Shop for an undisclosed amount. The acquisition expands Tennis Warehouse’s presence in Northern California while retaining Swetka’s long-time staff and strong community reputation. Swetka’s is a US-based tennis retailer known for exceptional customer service and expertise.

Major players in the tennis market are Nike Inc., Adidas AG, Sumitomo Rubber Industries Ltd., New Balance Athletics Inc., Amer Sports Inc., ASICS Corporation, Fila Holdings Corp., Yonex Co. Ltd., Head Sport GmbH, Mizuno Corporation, Babolat, Bhalla International (Vinex), MANTIS SPORT INTERNATIONAL LIMITED, Solinco, Gamma Sports, Ashaway Line & Twine Manufacturing Company, Tourna (Unique Sports Products Inc.), ProKennex, Silver Sports, Anand Shuttlecock House Pvt. Ltd.

North America was the largest region in the tennis market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in tennis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the tennis market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.

The tennis market research report is one of a series of new reports that provides tennis market statistics, including the tennis industry global market size, regional shares, competitors with the tennis market share, detailed tennis market segments, market trends, and opportunities, and any further data you may need to thrive in the tennis industry. This tennis market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Tennis is a racket sport in which two players in singles or two pairs in doubles hit a light elastic ball over a central net on a marked court using stringed rackets. The sport features structured scoring through points, games, sets, and matches, is played on various surfaces, and involves strategic shot-making that combines speed, spin, and placement. Tennis promotes physical fitness, competitive play, social engagement, and serves as an international sport with major tournaments and a global fan base.

The key product types of tennis include tennis racquets, tennis balls, tennis shoes, tennis strings, and other related products. A tennis racquet is a lightweight piece of sports equipment with a handled frame and an open hoop strung with interlaced cords, used to strike the tennis ball during play. Tennis is played on various court surfaces such as hard, clay, grass, carpet, and indoor courts, and caters to players of different skill levels, including professional, recreational, beginner, intermediate, and advanced players. Tennis products are distributed through online retail, offline retail, and sports academies and clubs, serving end users including men, women, and children or juniors.

The tennis market consist of sales of tennis court equipment, tennis ball machines, apparel, accessories, and maintenance equipment. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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