Tennis Market Report 2026

The tennis market size has grown rapidly in recent years. It will grow from $9.32 billion in 2025 to $10.35 billion in 2026 at a compound annual growth rate (CAGR) of 11%. The growth in the historic period can be attributed to expansion of professional tennis tournaments, growth of global tennis fan base, increasing participation in recreational tennis, development of tennis infrastructure, strong brand presence of sports manufacturers.

The tennis market size is expected to see rapid growth in the next few years. It will grow to $15.64 billion in 2030 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to expansion of smart coaching and analytics tools, rising focus on eco-friendly tennis products, growth of youth tennis development programs, increasing investments in global tennis events, rising digital content consumption. Major trends in the forecast period include increasing adoption of digital fan engagement platforms, rising popularity of recreational and amateur tennis, growing demand for sustainable tennis gear, expansion of tennis academies and training programs, enhanced focus on global tournament experiences.

The increasing youth engagement with sports is expected to drive the growth of the tennis market in the coming years. Sports refer to structured physical activities that involve skill, competition, and organized participation, contributing to physical fitness and social development. Participation in sports is rising due to growing awareness of its benefits for health, teamwork, and youth development. Increased youth engagement encourages greater participation, talent development, and long-term fan interest in tennis. For instance, in August 2025, according to the Government of Canada, around 68 percent of children and youth aged 5 to 17 participated in sports activities in 2024, with boys participating at a slightly higher rate than girls. This represents a notable recovery from 2023, when only 44 percent were involved in sports amid the peak of the pandemic. Therefore, the rising youth engagement in sports is anticipated to propel the demand for the tennis market.

Key companies operating in the tennis market are focusing on technological advancements such as bio-circular carbon fibers to enhance racquet performance while reducing environmental impact. Bio-circular carbon fibers are sustainable, high-performance materials derived from agricultural and forestry waste, processed to deliver the same strength, stiffness, and lightweight characteristics as conventional carbon fibers while lowering carbon emissions. For instance, in April 2025, HEAD, an Austria-based tennis equipment manufacturer, launched the BOOM RAW, a limited-edition tennis racquet made entirely with bio-circular carbon fibers to deliver explosive power, easy playability, and improved sustainability. The BOOM RAW demonstrates how bio-circular carbon fibers can reduce reliance on fossil-based materials while maintaining performance standards expected in modern tennis racquets.

In October 2023, Tennis Warehouse, a US-based tennis retailer, acquired Swetka’s Tennis Shop for an undisclosed amount. The acquisition expands Tennis Warehouse’s presence in Northern California while retaining Swetka’s long-time staff and strong community reputation. Swetka’s is a US-based tennis retailer known for exceptional customer service and expertise.

Major companies operating in the tennis market are Nike Inc., Adidas AG, ASICS Corporation, New Balance Athletics Inc., Mizuno Corporation, Yonex Co. Ltd., Head Sport GmbH, Babolat, Fila Holdings Corp., Amer Sports Inc., Sumitomo Rubber Industries Ltd., ProKennex, Gamma Sports, Solinco, Ashaway Line & Twine Manufacturing Company, Tourna, MANTIS SPORT INTERNATIONAL LIMITED, Bhalla International, Silver Sports, Diadora.

North America was the largest region in the tennis market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the tennis market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tennis market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The tennis market consist of sales of tennis court equipment, tennis ball machines, apparel, accessories, and maintenance equipment. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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