User Experience (UX) Service Market Report 2026

The user experience (ux) service market size has grown rapidly in recent years. It will grow from $14.8 billion in 2025 to $17.17 billion in 2026 at a compound annual growth rate (CAGR) of 16.1%. The growth in the historic period can be attributed to increasing digital product adoption, expansion of mobile and web applications, growing importance of usability testing, rising investments in customer-centric design, availability of specialized ux service providers.

The user experience (ux) service market size is expected to see rapid growth in the next few years. It will grow to $30.85 billion in 2030 at a compound annual growth rate (CAGR) of 15.8%. The growth in the forecast period can be attributed to increasing adoption of ai-assisted design tools, rising focus on inclusive digital experiences, expansion of immersive user interfaces, growing demand for enterprise ux modernization, integration of ux into product lifecycle strategies. Major trends in the forecast period include increasing adoption of data-driven ux design practices, rising demand for cross-platform experience consistency, growing integration of ux research automation tools, expansion of accessibility-focused design services, enhanced focus on emotional user engagement.

The increasing adoption of digital transformation is expected to propel the growth of the user experience (UX) service market going forward. Digital transformation refers to the integration of digital technologies across all areas of an organization, fundamentally reshaping operations and value delivery to customers. Its adoption is rising as it enhances operational efficiency by automating processes, reducing manual workload, and enabling data-driven decision-making. User experience (UX) services support this transformation by creating intuitive digital interfaces, improving customer interaction, and ensuring technology adoption aligns with user behaviour. For instance, in May 2025, according to the Centers for Disease Control and Prevention (CDC), a US-based federal agency, about 92% of state public health laboratories have adopted Electronic Test Orders and Results (ETOR) systems with at least one healthcare partner for a specific laboratory program, marking an 18% rise from 74% in early 2023. Therefore, the increasing adoption of digital transformation is driving the growth of the user experience (UX) service market.

Major companies operating in the user experience (UX) service market are focusing on developing design optimization frameworks to enhance user intuitiveness, interaction efficiency, and trust in digital experiences. Design optimization framework refers to a structured and systematic approach that integrates analytical methods, computational models, and user-centered principles to refine and improve design performance. For instance, in October 2025, Touchstone Research, a US-based market research firm specializing in digital, youth, and technology research, launched its Generative AI UX Research Practice to support organizations in developing more intuitive and trustworthy AI-driven user experiences. This practice focuses on understanding how users interact with generative AI tools such as chatbots, copilots, and creative assistants. It employs advanced usability testing, behavioral observation, and prompt-flow analysis to evaluate user trust, comprehension, and adaptability, enabling companies to design AI systems that are transparent, human-centered, and aligned with ethical and functional design standards.

In April 2025, Ascendion Inc., a US-based company that provides AI-first services to help large businesses innovate, acquired UX Reactor Inc. for an undisclosed amount. Through this acquisition, Ascendion aims to enhance its AI-driven experience design capabilities by integrating UX Reactor’s human-centered design expertise, enabling faster, end-to-end digital transformation and innovative user experiences for clients. UX Reactor Inc. is a US-based company specializing in user experience (UX) design services.

Major companies operating in the user experience (ux) service market report are Accenture PLC, IBM Corporation, Tata Consultancy Services Limited, Capgemini SE, Cognizant Technology Solutions Corporation, Infosys Limited, HCL Technologies Limited, Wipro Limited, IDEO LLC, Frog Design Inc., EPAM Systems Inc., Publicis Sapient, Thoughtworks Inc., Luxoft Inc., Globant SA, UX Studio, Nomensa Ltd, Appnovation Technologies Inc., UserTesting Inc., InVisionApp Inc., Designit A S.

North America was the largest region in the user experience (UX) service market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the user experience (ux) service market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the user experience (ux) service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The user experience (UX) service market includes revenues earned by entities by providing services such as ux research, interaction design, visual design, and usability testing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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