Vertical Video Templates Marketplaces Market Report 2026

The vertical video templates marketplaces market size has grown rapidly in recent years. It will grow from $1.45 billion in 2025 to $1.69 billion in 2026 at a compound annual growth rate (CAGR) of 16.5%. The growth in the historic period can be attributed to growth of social media platforms, increasing smartphone penetration, rise of influencer marketing, demand for faster content production, limited availability of skilled video editors.

The vertical video templates marketplaces market size is expected to see rapid growth in the next few years. It will grow to $3.09 billion in 2030 at a compound annual growth rate (CAGR) of 16.2%. The growth in the forecast period can be attributed to surge in short-form video advertising spend, increasing adoption by SMEs, growth of subscription-based creative tools, rising demand for localized content, expansion of emerging social media platforms. Major trends in the forecast period include rapid adoption of short-form video content, growing demand for no-code and low-skill editing tools, expansion of creator economy monetization models, increased use of templates for brand consistency, rising popularity of mobile-first content creation.

The rising interest in digital marketing is expected to propel the growth of the vertical video templates marketplaces market going forward. Digital marketing involves promoting products or services through digital channels such as websites, social media, search engines, email, and mobile apps. This interest is driven by businesses increasingly relying on online platforms to engage consumers efficiently and track campaign performance in real time. Vertical video templates marketplaces support digital marketing by enabling businesses to quickly create professional-quality videos that engage mobile-first audiences. For instance, in April 2024, according to the Interactive Advertising Bureau (IAB), a US-based non-profit trade association, internet advertising revenues in the US reached $225 billion for 2023, a 7.3% increase year-over-year. Therefore, the rising interest in digital marketing is driving the growth of the vertical video templates marketplaces market.

Major companies operating in the vertical video templates marketplaces market are focusing on developing AI-driven video generation and automated template conversion tools to streamline content creation, reduce editing time, and enable creators to produce platform-ready vertical videos efficiently. AI-driven video generation refers to systems that automatically create scripts, storyboards, and first-cut videos from simple user input, while automated template conversion transforms existing horizontal assets into platform-ready 9:16 templates with minimal manual editing. For instance, in May 2023, Vyond, a US-based animation and video software company, launched Vyond Go, an AI-based script and video creator that produces prompt-driven scripts, delivers editable first-cut videos, integrates mixed-media templates and AI avatars, and provides immediate storyboard-to-edit outputs for rapid iteration.

In July 2024, Shutterstock Inc., a US-based technology company, acquired Envato for an undisclosed amount. Through this acquisition, Shutterstock aims to expand its digital creative asset marketplace by adding Envato’s extensive library of vertical video templates and strengthening its reach among content creators and small businesses. Envato Pty Ltd. is an Australia-based digital creative asset marketplace provider offering customizable vertical video templates for content creators and marketers.

Major companies operating in the vertical video templates marketplaces market are Adobe Inc., Shutterstock Inc., InVideo Inc., Storyblocks Inc., Renderforest LLC, Promo.com Inc., Artlist Ltd., Lumen5 Inc., Biteable Pty Ltd., Canva Pty Ltd., Kapwing Inc., Typito Inc., PearlMountain Limited, Veed Limited, Pixiko, Motion Array Inc., Placeit by Envato, FlexClip Inc., Wave.video Inc., VistaCreate.

North America was the largest region in the vertical video templates marketplaces market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vertical video templates marketplaces market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vertical video templates marketplaces market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The vertical video templates marketplaces market includes revenues earned by entities by providing services such as template creation services, template customization services, asset licensing services, brand kit integration services, collaboration and workflow services, asset management services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.