Video Monetization Platform Market Report 2026

The video monetization platform market size has grown rapidly in recent years. It will grow from $9.08 billion in 2025 to $10.67 billion in 2026 at a compound annual growth rate (CAGR) of 17.5%. The growth in the historic period can be attributed to growth of online video consumption, expansion of digital advertising spend, rise of OTT platforms, increased broadband penetration, demand for content monetization tools.

The video monetization platform market size is expected to see rapid growth in the next few years. It will grow to $20.13 billion in 2030 at a compound annual growth rate (CAGR) of 17.2%. The growth in the forecast period can be attributed to ai-based revenue optimization, growth of creator economy, demand for scalable cloud platforms, increasing subscription fatigue management, integration of advanced analytics. Major trends in the forecast period include ai-driven ad personalization, cloud-native video monetization platforms, immersive and interactive video experiences, blockchain-based rights and revenue management, advanced data analytics for viewer insights.

The rising demand for online video streaming is driving growth in the video monetization platform market. Online video streaming delivers video content over the internet in real time, eliminating the need for downloads or physical media. This convenience allows users to access diverse content anytime and anywhere. Video monetization platforms support this ecosystem by enabling content creators and service providers to generate revenue through ads, subscriptions, and pay-per-view models, while also managing and analyzing audience engagement. For example, in December 2023, the Australian Communications and Media Authority (ACMA) reported that online video services dominated viewer preferences, with paid subscription streaming (66% from 59%), user-generated/short-form video platforms (57% from 44%), and free-to-air catch-up TV/streaming (43% from 38%) all seeing notable growth. This trend demonstrates that increasing demand for on-demand, convenient video access is fueling the adoption of video monetization platforms.

Companies in the market are emphasizing integration and automation to enhance monetization and workflow efficiency. Advanced tools such as monetization-forward yield engines leverage AI to optimize ad placement and pricing in real time, maximizing revenue. In July 2023, EX.CO launched its full online video platform (OVP) for global publishers, offering video management tools including player customization, dynamic playlists, live feeds, hosting, transcoding, analytics, and seamless integration with content management systems. This enables publishers to consolidate video solutions, streamline workflows, and deliver an enhanced viewing experience.

In July 2023, TargetVideo GmbH acquired Brid.TV, a US-based provider of an all-in-one online video platform and monetization solution. This acquisition allows TargetVideo to expand its video delivery and monetization offerings, integrating Brid.TV’s enterprise-level platform for hosting, managing, and monetizing video content, thereby providing more comprehensive solutions for digital publishers and advertisers.

Major companies operating in the video monetization platform market are Google LLC, Meta Platforms Inc., Kaltura Inc., Dailymotion SA, JW Player, Muvi LLC, Wowza Media Systems LLC, Uscreen, Zype Inc., Vplayed, Dacast Inc., Vidverto, MediaMelon, Brid.TV, Cincopa, Enveu, SproutVideo, StreamShark, VidCrunch Inc., Brightcove Inc.

North America was the largest region in the video monetization platform market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video monetization platform market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video monetization platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video monetization platform market consists of revenues earned by entities by providing services such as video hosting, content management, analytics and reporting, payment gateway integration, rights management, and customer support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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