Vitamin a Supplements Global Market Report 2025

The vitamin A supplements market size has grown strongly in recent years. It will grow from $6.0 billion in 2024 to $6.58 billion in 2025 at a compound annual growth rate (CAGR) of 9.7%. Growth during the historic period can be attributed to the prevalence of vitamin A deficiency, the expansion of government nutrition programs, rising demand for fortified foods, therapeutic applications in skin and eye health, and the scale-up of synthetic vitamin A production.

The vitamin A supplements market size is expected to see strong growth in the next few years. It will grow to $9.41 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. Growth in the forecast period can be attributed to increasing health awareness, rising demand for fortified foods and supplements, the expanding cosmetics market focused on skin care, growing e-commerce distribution, and a stronger emphasis on sustainable and natural sources of vitamin A. Major trends expected in the forecast period include the introduction of new delivery formats (such as gummies and candies), bio-based vitamin A production, technological advancements in delivery systems, greater integration of vitamins into non-pill formats, the rise of plant-based vitamin A sources, and innovations that enhance bioavailability and nutrient delivery.

The increasing focus on health and wellness is expected to drive the growth of the vitamin A supplements market. Rising health consciousness is largely due to greater access to health information via digital platforms and social media, which educate consumers about the importance of preventive nutrition and immune support. As people become more aware of their health, they are increasingly integrating essential nutrients into their daily routines to support immune function, vision health, and overall vitality. For example, in June 2024, the International Food Information Council (IFIC), a U.S.-based nonprofit organization, reported that 54% of Americans followed a specific diet or eating pattern in the past year. There has also been a growing interest in increasing protein intake, with the proportion of people aiming to do so rising from 59% in 2022 to 67% in 2023, and projected to reach 71% in 2024. Thus, the rising health and wellness awareness is driving the growth of the vitamin A supplements market.

Leading companies in the vitamin A supplements market are focusing on developing innovative products such as nature-identical formulations to meet consumer demand for sustainable, high-quality nutrients. Nature-identical formulations are synthetic vitamins that are chemically identical to their natural counterparts, providing the same biological benefits while ensuring consistent quality, stability, and sustainable production. For example, in October 2024, DSM-Firmenich N.V., a Netherlands-based health and nutrition company, launched Dry Vit A Palmitate for Early Life Nutrition. This clean-label vitamin A ingredient is designed to enhance the nutritional value of infant formulas. It addresses the stability challenges of traditional vitamin A by offering improved shelf life, a smaller particle size suitable for formula fortification, and a vegan, allergen-free, GMO-free, halal, and kosher profile. The product supports optimal nutrient delivery for formula-fed infants while responding to the growing consumer demand for clean-label, trustworthy ingredients. Given the ongoing global issue of vitamin A deficiency in children, this launch reflects DSM-Firmenich N.V.'s commitment to advancing early life nutrition through innovative, science-driven, and sustainable solutions.

In August 2023, Lion Equity Partners, a U.S.-based private equity firm specializing in corporate carve-outs, acquired Country Life LLC for an undisclosed amount. This acquisition is part of Lion Equity's strategy to strengthen its position in the wellness market by leveraging Country Life’s established brand portfolio and production capabilities. The acquisition will allow Lion Equity to enhance operational efficiency, expand distribution channels, and drive innovation across Country Life’s range of nutritional supplements and personal care products, further solidifying its presence in the health and wellness sector. Country Life LLC is a U.S.-based manufacturer specializing in branded vitamins, sports nutrition, and personal care products.

Major companies operating in the vitamin a supplements market are BASF SE, DSM-firmenich AG, Lifevision Healthcare, International Vitamin Corporation (IVC), Captek Softgel International Inc., Nordic Naturals Inc., Botanic Healthcare LLC, Gemini Pharmaceuticals Inc., Reliance Vitamin Company Inc., Makers Nutrition LLC, Carlson Laboratories Inc., Parchem Fine & Specialty Chemicals Inc., Ofichem Group B.V., Divis Laboratories Limited, Vital Therapeutics & Formulations Pvt. Ltd., Supplement Manufacturing Partner Inc., Devlife Corporation Pvt. Ltd., Beeline Healthcare, Provitas LLC, Gummi World Inc., RAJVI Enterprise, Across Biotech Pvt. Ltd.

North America was the largest region in the vitamin A supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in vitamin A supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the vitamin A supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the pharmaceutical companies contend with tariffs on APIs, glass vials, and lab equipment inputs with few alternative sources. Generic drug makers, operating on razor-thin margins, are especially vulnerable, with some reducing production of low-profit medicines. Biotech firms face delays in clinical trials due to tariff-related shortages of specialized reagents. In response, the industry is expanding API production in India and Europe, increasing inventory stockpiles, and pushing for trade exemptions for essential medicines.

The vitamin A supplements market research report is one of a series of new reports that provides vitamin A supplements market statistics, including vitamin A supplements industry global market size, regional shares, competitors with the vitamin A supplements market share, vitamin A supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the vitamin A supplements industry. This vitamin A supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Vitamin A supplements are concentrated sources of vitamin A available in tablets, capsules, or liquid forms to prevent or correct deficiencies. They support vision, immune system function, and cellular growth. These supplements help maintain adequate vitamin A levels when dietary intake is inadequate, promoting overall health, proper development, and reducing the risk of deficiency-related conditions.

The main product types of vitamin A supplements include capsules, tablets, softgels, gummies, liquids, and other formats. A capsule is an easy-to-swallow oral dosage form that encloses active ingredients in a soluble shell, allowing for precise, protected, and controlled delivery of nutrients or medications. These supplements are available from various vitamin A sources, such as natural and synthetic forms, and are distributed through multiple channels, including online stores, supermarkets or hypermarkets, pharmacies, specialty stores, and others. They are used across several applications, including nutritional supplementation, pharmaceuticals, and animal feed, and are consumed by diverse end-user groups such as adults, children, pregnant women, athletes, and the elderly.

The vitamin A supplements market consists of sales of powders, drops, chewable, dissolving strips, and fortified nutrition bars. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.