Energy Supplement Global Market Report 2025

The energy supplement market size has grown strongly in recent years. It will grow from $40.24 billion in 2024 to $44.12 billion in 2025 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be linked to increasing consumer awareness, growing demand for caffeine-based products, rising fitness trends, expansion of retail distribution, and increasing disposable incomes.

The energy supplement market size is expected to see strong growth in the next few years. It will grow to $63.16 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be driven by growing demand for stimulant-free products, increasing urbanization, rising health-conscious lifestyles, expansion of e-commerce channels, and growing regulatory support. Major trends in the forecast period include innovation in delivery formats, technology-enabled personalized supplements, advancement in botanical ingredients, research and development in new formulations, and adoption of organic ingredients.

The increasing participation in sports and physical activities is expected to drive the growth of the energy supplement market. As more people engage in sports, whether professionally, recreationally, or as part of a fitness regimen, there is a growing demand for products that can enhance athletic performance, boost energy levels, and reduce fatigue. Energy supplements are particularly popular among sports participants, as they help improve endurance, focus, and recovery during and after exercise. According to the Sports Business Journal, in February 2025, sports and fitness participation in the United States reached 80%, with 247.1 million Americans engaging in at least one physical activity in 2024, up from 242 million in 2023. This surge in sports participation is fueling the demand for energy supplements as individuals seek products to support their active lifestyles and enhance their performance.

Companies in the energy supplement market are focusing on innovation, particularly in the development of effervescent drink formulations that are not only energizing but also cater to consumer preferences for clean-label and convenient nutritional options. Effervescent energy drinks are gaining popularity due to their refreshing fizz and the ease with which they can be consumed on-the-go. For example, in September 2025, Herbalife India launched Liftoff, an effervescent drink designed to boost energy and alertness. The product is zero sugar, contains 80 mg of caffeine, Alpinia galanga extract, and a blend of vitamins C and B-complex to support metabolism and reduce fatigue. The drink also uses Stevia-derived sweeteners and natural beetroot color, aligning with the growing demand for clean, science-backed products in India’s wellness market.

In April 2025, Celsius Holdings Inc. acquired Alani Nutrition LLC (Alani Nu) for $1.8 billion, aiming to expand its range of functional beverages and strengthen its position in the growing market for healthier, zero-sugar energy and wellness drinks. Alani Nu, a U.S.-based company, specializes in energy drinks and nutritional supplements.

Major players in the energy supplement market are Pepsico Holdings, Abbott Laboratories, Monster Beverage Corporation, Glanbia Plc, Herbalife Nutrition Ltd., Red Bull GmbH, Amway Corporation, GNC Holdings Inc., Celsius, Glanbia Nutritionals Inc., AriZona Beverages, Premier Nutrition Company LLC, Bagrrys India, Rockstar Inc., PROBAR Inc., Herbaland, AdvaCare Pharma, Fast&Up, Strava Healthcare Pvt Ltd., Nutrizoe.

North America was the largest region in the energy supplement market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in energy supplement report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the energy supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The accelerated imposition of U.S. tariffs and the emerging trade conflicts in spring 2025 are significantly influencing the food and beverage sector by raising the costs for imported ingredients including olive oil, cheese, and tropical fruits, forcing food brands to reformulate products or accept lower margins. Beverage makers face similar pressures, with aluminum can tariffs increasing packaging expenses. Retaliatory tariffs on U.S. agricultural exports (e.g., soybeans, pork) have also disrupted farm-to-processing supply chains. Companies are reformulating recipes, sourcing locally where possible, and hedging commodity purchases to manage volatility.

The energy supplement market research report is one of a series of new reports that provides energy supplement market statistics, including the energy supplement industry global market size, regional shares, competitors with the energy supplement market share, detailed energy supplement market segments, market trends, and opportunities, and any further data you may need to thrive in the energy supplement industry. This energy supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

An energy supplement is a product designed to boost physical and mental energy levels. It contains ingredients that help reduce fatigue and improve alertness. These supplements support overall stamina and performance during daily activities or workouts.

The key formulation types in energy supplements are organic energy supplements, non-GMO energy supplements, gluten-free supplements, vegan options, and custom formulations. Organic energy supplements are made from certified organic ingredients to ensure high-quality, chemical-free formulations that naturally support energy production and overall wellness. Key ingredients include caffeine-based components, herbal extracts, amino acids, vitamins and minerals, and natural sweeteners and flavorings. These supplements are available in various product types such as drinks, powders, gels, capsules, tablets, and gummies. They are distributed through channels such as store-based retail, hypermarkets or supermarkets, pharmacies or drug stores, grocery stores, and online retail, targeting users such as athletes and sports enthusiasts, busy professionals, fitness-conscious individuals, students, and individuals with lifestyles requiring increased energy.

The energy supplement market consists of sales of energy drinks, energy bars, energy gels, effervescent tablets, and powdered energy mixes. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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