Fashion Collab Non-Fungible Token (NFT) Global Market Report 2025

The fashion collab non-fungible token (NFT) market size has grown exponentially in recent years. It will grow from $1.36 billion in 2024 to $1.74 billion in 2025 at a compound annual growth rate (CAGR) of 28.3%. The growth in the historic period resulted from rising fashion brand investments in Web3, growing smartphone adoption, increasing penetration of high-speed internet, a greater brand focus on sustainability, and the expansion of virtual events.

The fashion collab non-fungible token (NFT) market size is expected to see exponential growth in the next few years. It will grow to $4.66 billion in 2029 at a compound annual growth rate (CAGR) of 27.9%. The growth in the forecast period will be driven by rising demand for digital fashion, growing adoption of metaverse platforms, increasing use of blockchain technology, expansion of limited-edition digital collectibles, and heightened consumer interest in digital identity. Major trends in the forecast period include the adoption of dynamic and programmable NFTs, the rise of AI-generated fashion NFTs, integration of NFTs with loyalty and membership programs, advancements in 3D modeling, and the development of eco-friendly blockchain networks.

The growing adoption of smartphones is expected to drive the growth of the fashion collaboration non-fungible token (NFT) market. Smartphones are mobile devices that combine telecommunications, advanced computing, internet access, and a wide range of applications. The rise in smartphone adoption is fueled by their increasing affordability and widespread availability, which enables broader access to mobile connectivity and digital services. Smartphones allow users to easily purchase, store, display, and use fashion collaboration NFTs through mobile wallets and NFT marketplaces, making digital fashion accessible anytime and anywhere. For example, in February 2023, the GSM Association (GSMA), a UK-based industry organization, projected that smartphone penetration in sub-Saharan Africa would rise significantly, reaching 87% by 2030, up from 51% in 2022. Therefore, the growing adoption of smartphones is playing a key role in driving the fashion collab NFT market.

Companies are increasingly focusing on creating phygital NFT-enabled sneaker drops to enhance user engagement, ensure product authenticity, and merge physical products with blockchain-based digital assets. Phygital sneaker drops combine limited-edition physical sneakers with linked NFTs, using technologies such as embedded chips and blockchain-based certificates to verify ownership, create digital twins, and unlock exclusive experiences. For example, in August 2023, A Bathing Ape, a Japanese streetwear brand, and Adidas AG, a German sportswear manufacturer, released the Forum 84 BAPE Low Triple-White “Fresh Forum” sneaker drop, where only 100 NFTs were auctioned via Adidas COLLECT. Each NFT was tied to a corresponding pair of physical sneakers and its digital counterpart, with near-field communication (NFC) chips and NFT access passes providing tamper-resistant digital certificates of authenticity and a verifiable ownership history. This release model, which created scarcity and enhanced the secondary market, positioned both brands as leaders in Web3 innovation by transforming sneakers into programmable assets capable of unlocking future utilities, cross-brand collaborations, and metaverse-ready wearable experiences.

In May 2023, Vertex Labs, a US-based provider of metaverse, Web3, and artificial intelligence infrastructure, acquired Digimental Studio for $12 million. This strategic acquisition allows Vertex Labs to strengthen its position in digital fashion and entertainment by integrating HAPE into its metaverse platform. The acquisition also supports fashion and lifestyle brands with advanced on-chain tools for creating, distributing, and monetizing collaborative NFT fashion collections. Digimental Studio is a UK-based digital art and NFT studio specializing in three-dimensional NFT fashion design and brand collaborations.

Major companies operating in the fashion collab non-fungible token (nft) market are LVMH Moët Hennessy - Louis Vuitton S.E., NIKE Inc., adidas AG, H & M Hennes & Mauritz AB, Kering S.A., Puma SE, Coach Inc., Ralph Lauren Corporation, Prada S.p.A., Burberry Group plc, Yves Saint Laurent S.A.S., Karl Lagerfeld B.V., OTB Group S.p.A., PVH Corp., The North Face Inc., Dolce & Gabbana S.r.l., Moncler S.p.A., DRESSX, Roksanda Ilinčić Ltd, mmERCH Inc.

North America was the largest region in the fashion collab non-fungible token (NFT) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in fashion collab non-fungible token (NFT) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the fashion collab non-fungible token (NFT) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The fashion collab non-fungible token (NFT) market research report is one of a series of new reports that provides fashion collab non-fungible token (NFT) market statistics, including the fashion collab non-fungible token (NFT) industry global market size, regional shares, competitors with the fashion collab non-fungible token (NFT) market share, detailed fashion collab non-fungible token (NFT) market segments, market trends, and opportunities, and any further data you may need to thrive in the fashion collab non-fungible token (NFT) industry. This fashion collab non-fungible token (NFT) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Fashion collab non-fungible tokens (NFTs) refer to the emerging space where fashion brands and digital creators partner to produce unique digital fashion items. These items are sold as exclusive digital tokens that verify ownership and authenticity. The market merges the creativity of fashion design with blockchain technology to offer virtual clothing, accessories, and collectibles. It enables brands to engage new audiences and provides consumers with a modern way to own and trade fashion in digital form.

The primary types of fashion collab non-fungible tokens (NFTs) include art NFTs, wearable NFTs, collectible NFTs, utility NFTs, and other NFT types. Art NFTs refer to digitally created or fashion-inspired artworks that are tokenized on the blockchain to represent unique ownership and are often featured in designer collaborations and limited-edition digital releases. These NFTs are available across platforms such as Ethereum, Polygon, Solana, Flow, and others, and are distributed through online marketplaces, brand websites, auction houses, and additional channels. Key applications include digital fashion shows, virtual fittings, limited-edition drops, metaverse integration, and more, with primary end users including fashion brands, designers, artists, collectors, and others.

The fashion collab non-fungible token (NFT) market consists of revenues earned by entities by providing services such as digital fashion design and creation, NFT minting and sales, virtual fashion shows and events, and marketing and blockchain transaction. The market value includes the value of related goods sold by the service provider or included within the service offering. The fashion collab non-fungible token (NFT) market also includes sales of virtual clothing, accessories, and collectibles. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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