Generative Artificial Intelligence (AI) for Three-Dimensional (3D) Assets Global Market Report 2025

The generative artificial intelligence (AI) for three-dimensional (3D) assets market size has grown exponentially in recent years. It will grow from $1.89 billion in 2024 to $2.47 billion in 2025 at a compound annual growth rate (CAGR) of 31%. The growth during the historic period can be attributed to the growing need for immersive gaming experiences, the increasing use of artificial intelligence in media and entertainment, the rising interest in virtual reality and metaverse applications, the growing requirement for interactive product visualization in electronic commerce, and the increasing efficiency in animation and visual effects production.

The generative artificial intelligence (AI) for three-dimensional (3D) assets market size is expected to see exponential growth in the next few years. It will grow to $7.21 billion in 2029 at a compound annual growth rate (CAGR) of 30.7%. The growth during the forecast period can be attributed to the increasing investment in digital twin technologies, the growing demand for interactive learning tools, the rising need for rapid content production in gaming and entertainment, the increasing use of artificial intelligence for design automation, and the growing interest in metaverse and immersive experiences, with key trends including the advancement of artificial intelligence-driven three-dimensional modeling tools, innovation in procedural content generation, integration of artificial intelligence with real-time rendering engines, advancement of text-to-three-dimensional asset generation, and innovation in photorealistic textures and animations.

The increasing demand for electronic commerce and online marketing is expected to drive the growth of the generative artificial intelligence for three-dimensional assets market going forward. Electronic commerce and online marketing refer to digital platforms and strategies that enable businesses to sell products, engage customers, and promote brands through online channels. The rise in electronic commerce and online marketing is driven by the growing need for interactive product visualization, which allows consumers to view and explore products in three-dimensional or augmented reality formats before purchase, enhancing their confidence and engagement during online shopping. Generative artificial intelligence for three-dimensional assets supports electronic commerce and online marketing by allowing businesses to create realistic three-dimensional product models, virtual showrooms, and interactive advertisements without extensive manual design work. For example, in November 2023, according to the International Trade Administration, a US-based government agency, the United Kingdom had the third-largest electronic commerce market globally, with electronic commerce revenue projected to reach $285.6 billion by 2025, accounting for 36.3% of total retail sales. Therefore, the increasing demand for electronic commerce and online marketing is fueling the growth of the generative artificial intelligence for three-dimensional assets market.

Key companies operating in the generative artificial intelligence for three-dimensional assets market are focusing on developing open-source text-to-three-dimensional and image-to-three-dimensional foundation models to accelerate asset creation and reduce costs. Open-source text-to-three-dimensional and image-to-three-dimensional foundation models are large neural networks trained on extensive two-dimensional and three-dimensional datasets that generate meshes, materials, and textures directly from natural language prompts or reference images while providing open access to code and weights for community integration and development. For example, in March 2025, Tencent Holdings Ltd., a China-based technology company, released five open-source three-dimensional generation models based on Hunyuan3D-2.0, including turbo versions that can generate high-quality three-dimensional visuals in about 30 seconds, aimed at designers and game developers. Its open-source nature, fast processing speed, and enhanced text consistency, geometric precision, and visual quality support rapid prototyping and lower content production costs. The technology also integrates seamlessly into existing workflows, enabling fast and scalable creation of three-dimensional assets for gaming, design, and virtual environments.

In May 2024, Autodesk Inc., a US-based design and software company, acquired Wonder Dynamics for an undisclosed amount. Through this acquisition, Autodesk aims to enable more artists and creators to efficiently produce high-quality three-dimensional content by incorporating Wonder Dynamics’ artificial intelligence-based tools into its Media and Entertainment portfolio. The acquisition helps Autodesk reduce barriers to three-dimensional content creation, accelerate workflows, and enable scalable production of animated characters and visual effects across films, games, and virtual environments. Wonder Dynamics is a US-based company specializing in generative artificial intelligence solutions for three-dimensional assets.

Major players in the generative artificial intelligence (ai) for three-dimensional (3d) assets market are Microsoft Corporation, Meta Platforms Inc., Alibaba Group Holding Limited, Amazon Web Services Inc., NVIDIA Corporation, Adobe Inc., Dassault Systèmes SE, Hexagon AB, Autodesk Inc., Trimble Inc., ANSYS Inc., Unity Software Inc., Epic Games Inc., Bentley Systems Incorporated, Stability AI Ltd., Reallusion Inc., Spline Design Studio Inc., Kaedim Ltd., Anything World, and Tripo AI.

North America was the largest region in the generative artificial intelligence (AI) for three-dimensional (3D) assets market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in generative artificial intelligence (AI) for three-dimensional (3D) assets report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the generative artificial intelligence (AI) for three-dimensional (3D) assets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The generative artificial intelligence (AI) for three-dimensional (3D) assets market research report is one of a series of new reports that provides generative artificial intelligence (AI) for three-dimensional (3D) assets market statistics, including generative artificial intelligence (AI) for three-dimensional (3D) assets industry global market size, regional shares, competitors with a generative artificial intelligence (AI) for three-dimensional (3D) assets market share, detailed generative artificial intelligence (AI) for three-dimensional (3D) assets market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence (AI) for three-dimensional (3D) assets industry. This generative artificial intelligence (AI) for three-dimensional (3D) assets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Generative artificial intelligence for three-dimensional assets is a collection of computational techniques that learn from extensive datasets of objects, scenes, and materials to generate new, realistic three-dimensional models, textures, and animations from inputs such as text, images, sketches, scans, or sample meshes. Its purpose is to accelerate and enhance digital content creation by producing high-quality, editable three-dimensional assets on demand, minimizing manual modeling time, supporting rapid iteration and personalization, and expanding accessibility for creators in design, gaming, film, and simulation.

The primary components of generative artificial intelligence for three-dimensional assets include software, hardware, and services. Software comprises the complete set of programs, procedures, and routines that instruct a computer system on what tasks to perform and how to execute them, separate from the physical equipment that operates those instructions. It offers different deployment modes, including cloud and on-premises, and is applied to various types of assets such as characters, environments, props, textures, animations, and others. It is utilized by multiple end-users, including media and entertainment, gaming, architecture, electronic commerce, education, and other industries.

The generative artificial intelligence (AI) for three-dimensional (3D) assets market consists of revenues earned by entities by providing services such as text-to-3D asset generation, generative 3D content customization and varianting, automated retopology and mesh optimization, artificial intelligence (AI)-based rigging and animation synthesis, and synthetic 3D dataset creation. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative artificial intelligence (AI) for three-dimensional (3D) assets market also includes sales of AI-accelerator chips, workstation desktops, edge AI devices, and 3D‐capture hardware. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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