In-Store Background Music Global Market Report 2025

The in-store background music market size has grown strongly in recent years. It will grow from $1.64 billion in 2024 to $1.77 billion in 2025 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to increasing use of music for brand differentiation, rising implementation of mood-based playlist strategies, growing popularity of subscription-based music services for businesses, increasing demand for personalized and localized music content, and greater focus on enhancing dwell time through ambient sound design.

The in-store background music market size is expected to see strong growth in the next few years. It will grow to $2.34 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to rising demand for cloud-based and remote music management systems, increasing focus on data-driven customer experience optimization, growing investment in smart audio and internet of things (IoT)-enabled sound systems, and expansion of retail and hospitality sectors in emerging economies. Key trends in the forecast period include advancements in artificial intelligence (AI) and machine learning for real-time music personalization, development of integrated audio-visual experience platforms, innovation in cloud-based music distribution technologies, advancements in data analytics for audience mood tracking, and creation of immersive soundscapes using spatial audio technology.

The growing use of streaming and cloud-based audio solutions is expected to drive the growth of the in-store background music market in the coming period. Streaming and cloud-based audio solutions refer to the deployment of internet-based music services and cloud-managed audio platforms that allow businesses to stream licensed content and centrally manage multiple locations. Their growing adoption is driven by flexibility and centralized control, enabling businesses to easily manage and update music across multiple locations in real time. For example, in March 2024, according to a study by the National Center for Biotechnology Information (NCBI), a US-based biomedical research organization, online audio consumption reached 68 percent of the population in early 2024, while the music streaming market is expected to increase from approximately $26 billion to $46 billion by 2027, reflecting strong growth in usage and revenue. Therefore, the increasing use of streaming and cloud-based audio solutions is fueling the growth of the in-store background music market.

Key companies in the in-store background music market are focusing on developing advanced products, such as playlist generators, to enhance customer experience and gain a competitive advantage. Playlist generators are software tools or algorithms that automatically create customized playlists based on factors such as user preferences, mood, listening history, or specific themes. For instance, in April 2024, Soundtrack Your Brand, a Sweden-based business music streaming company, launched its AI Playlist Generator. This tool enables businesses to generate complete, curated playlists in seconds by entering a text prompt describing the desired ambiance, brand values, or customer experience. The AI analyzes the input to create a tailored music selection, streamlining the process of setting the right in-store audio atmosphere without requiring expert music knowledge.

In March 2023, Mood Media Corporation, a US-based audio advertising company, acquired Vibenomics Inc. for an undisclosed amount. Through this acquisition, Mood Media aims to enhance its technological capability in programmatic in-store audio and digital advertising, expanding its in-store media offerings and advertiser reach. Vibenomics Inc. is a US-based audio advertising company providing in-store background music and messaging solutions.

Major players in the in-store background music market are Sirius Satellite Radio Inc., RadioSparx Inc., Epidemic Sound AB, InStore Audio Network (ISAN) LLC, Soundtrack Your Brand Sweden AB, Roqbot Inc., Imagesound Limited, Qsic Pty Ltd., My Instore Radio Ltd., Easy On Hold LLC, COHM Licensed Solutions Inc., SoundMachine Inc., Brandtrack Inc., Music Technologies International Inc., Auracle Sound Ltd., Startle Music Limited, Custom Channels LLC, Almotech Ltd., Pandora CloudCover, and Jukeboxy Music for Business Inc.

North America was the largest region in the in-store background music market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in in-store background music report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the in-store background music market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The in-store background music market research report is one of a series of new reports that provides in-store background music market statistics, including in-store background music industry global market size, regional shares, competitors with an in-store background music market share, detailed in-store background music market segments, market trends and opportunities, and any further data you may need to thrive in the in-store background music industry. This in-store background music market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

In-store background music refers to curated audio played within retail environments, restaurants, hotels, and other commercial spaces to create a pleasant and engaging atmosphere. It helps businesses enhance customer engagement, increase dwell time, and strengthen brand perception. It is used to improve the customer experience, influence shopper behavior, and reinforce brand identity by aligning the music with the store’s theme, mood, and target audience.

The key music types of in-store background music are background music, mood music, genre-specific music, custom playlists, and licensing music. Background music refers to continuous, non-intrusive audio played in public or private spaces to create a specific atmosphere without distracting from primary activities. It is provided through streaming and audio-visual (AV) system equipment. In-store background music is applied in cafes and restaurants, leisure spaces, and hostels, serving end users such as retail stores, restaurants, hotels, cafes, and fitness centers.

The in-store background music market includes revenues earned by entities through the provision of music streaming services, audio content curation, licensing and copyright management, sound system installation, and related support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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