In-Store Background Music Market Report 2026

The in-store background music market size has grown strongly in recent years. It will grow from $1.77 billion in 2025 to $1.9 billion in 2026 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to rise of retail chains and shopping malls, increasing focus on customer experience, development of audio streaming platforms, growth of commercial entertainment venues, expansion of hospitality and restaurant sectors.

The in-store background music market size is expected to see strong growth in the next few years. It will grow to $2.5 billion in 2030 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to adoption of ai-driven music personalization, integration with smart store systems, expansion in emerging markets, growth of cloud-based audio solutions, increasing demand for mood and ambient music. Major trends in the forecast period include personalized in-store audio experiences, emotion-driven music curation, real-time customer engagement via music, integration of music with marketing campaigns, subscription-based music services.

The growing use of streaming and cloud-based audio solutions is expected to drive the growth of the in-store background music market in the coming period. Streaming and cloud-based audio solutions refer to the deployment of internet-based music services and cloud-managed audio platforms that allow businesses to stream licensed content and centrally manage multiple locations. Their growing adoption is driven by flexibility and centralized control, enabling businesses to easily manage and update music across multiple locations in real time. For example, in March 2024, according to a study by the National Center for Biotechnology Information (NCBI), a US-based biomedical research organization, online audio consumption reached 68 percent of the population in early 2024, while the music streaming market is expected to increase from approximately $26 billion to $46 billion by 2027, reflecting strong growth in usage and revenue. Therefore, the increasing use of streaming and cloud-based audio solutions is fueling the growth of the in-store background music market.

Key companies in the in-store background music market are focusing on developing advanced products, such as playlist generators, to enhance customer experience and gain a competitive advantage. Playlist generators are software tools or algorithms that automatically create customized playlists based on factors such as user preferences, mood, listening history, or specific themes. For instance, in April 2024, Soundtrack Your Brand, a Sweden-based business music streaming company, launched its AI Playlist Generator. This tool enables businesses to generate complete, curated playlists in seconds by entering a text prompt describing the desired ambiance, brand values, or customer experience. The AI analyzes the input to create a tailored music selection, streamlining the process of setting the right in-store audio atmosphere without requiring expert music knowledge.

In March 2023, Mood Media Corporation, a US-based audio advertising company, acquired Vibenomics Inc. for an undisclosed amount. Through this acquisition, Mood Media aims to enhance its technological capability in programmatic in-store audio and digital advertising, expanding its in-store media offerings and advertiser reach. Vibenomics Inc. is a US-based audio advertising company providing in-store background music and messaging solutions.

Major companies operating in the in-store background music market are RadioSparx Inc., Epidemic Sound AB, InStore Audio Network LLC, Soundtrack Your Brand Sweden AB, Roqbot Inc., Imagesound Limited, Qsic Pty Ltd., My Instore Radio Ltd., Easy On Hold LLC, COHM Licensed Solutions Inc., SoundMachine Inc., Brandtrack Inc., Music Technologies International Inc., Auracle Sound Ltd., Startle Music Limited, Custom Channels LLC, Pandora CloudCover, Jukeboxy Music for Business Inc., Mood Media Corporation, Rockbot Inc.

North America was the largest region in the in-store background music market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-store background music market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the in-store background music market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-store background music market includes revenues earned by entities through the provision of music streaming services, audio content curation, licensing and copyright management, sound system installation, and related support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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