Managed Application Services Global Market Report 2025

The managed application services market size has grown rapidly in recent years. It will grow from $17.01 billion in 2024 to $19.77 billion in 2025 at a compound annual growth rate (CAGR) of 16.2%. The growth during the historic period can be attributed to the increasing adoption of cloud technology across enterprises, the rising demand for cost efficient IT operations, the growing focus on outsourcing core business functions, the expansion of enterprise application portfolios, and the escalating need for improved application performance.

The managed application services market size is expected to see rapid growth in the next few years. It will grow to $35.65 billion in 2029 at a compound annual growth rate (CAGR) of 15.9%. The growth during the forecast period can be attributed to the growing shift toward hybrid and multi cloud environments, increasing investment in artificial intelligence driven application management, expanding demand for managed DevOps services, rising adoption of automation and orchestration tools, and the accelerating focus on digital transformation initiatives. Key trends in the forecast period include advancements in artificial intelligence and machine learning integration, innovations in cloud native application management, developments in predictive monitoring and analytics, research and development in low code application platforms, and technological progress in containerization and microservices.

The rising adoption of cloud computing is fueling the growth of the market due to increasing demand for cost efficient and scalable IT solutions. The growing use of cloud computing is expected to drive the expansion of the managed application services market going forward. Cloud computing refers to the delivery of computing resources such as servers, storage, databases, networking, software, and analytics over the internet to provide faster innovation, flexible resources, and economies of scale. The adoption of cloud computing is increasing due to its cost efficiency, enabling organizations to reduce infrastructure expenses while accessing scalable resources on demand. Managed application services in cloud computing oversee application deployment, maintenance, and optimization to enhance efficiency and performance. For instance, in December 2023, according to Eurostat, a Luxembourg based government organization, 45.2 percent of enterprises across the European Union purchased cloud computing services, with 77.6 percent of large enterprises, 59 percent of medium sized enterprises, and 41.7 percent of small businesses adopting cloud services. The most purchased cloud computing services included email systems at 82.7 percent, file storage at 68 percent, and office software at 66.3 percent. Therefore, the increasing adoption of cloud computing is driving the growth of the managed application services market.

Key companies operating in the managed application services market are focusing on incorporating application vulnerability monitoring (AVM) technology into their platforms to enhance runtime security, improve threat detection accuracy, and enable faster response to real time vulnerabilities within production environments. Application vulnerability monitoring continuously observes running applications to detect and manage security weaknesses, allowing teams to address vulnerabilities before they can be exploited. For instance, in January 2025, Contrast Security, a US based software company, launched application vulnerability monitoring, a new feature of its application detection and response platform, designed to identify and mitigate vulnerabilities directly within production environments. Unlike traditional tools such as DAST, SAST, or SCA, AVM employs in app intelligent sensors to detect real exploitable risks and correlate them with active attacks, reducing false positives and improving threat visibility. This innovation enables SecOps, AppSec, and DevOps teams to collaborate efficiently, prioritize high risk vulnerabilities, and respond more quickly to potential threats.

In July 2024, Capgemini SE, a France based information technology services and consulting company, acquired Lösch and Partner GmbH for an undisclosed amount. Through this acquisition, Capgemini aims to enhance its systems engineering and application lifecycle management capabilities, particularly within Germany’s automotive sector, to accelerate the development of software defined and intelligent products. Lösch and Partner GmbH is a Germany based consulting company specializing in providing application lifecycle management solutions for the automotive and manufacturing industries.

Major players in the managed application services market are Microsoft Corporation, Dell Technologies Inc., Accenture plc, International Business Machines Corporation (IBM), SAP SE, Tata Consultancy Services Limited, Fujitsu Limited, NTT DATA Corporation, Capgemini SE, Cognizant Technology Solutions Corporation, Infosys Limited, Lumen Technologies Inc., DXC Technology Company, HCL Technologies Limited, Wipro Limited, CGI Inc., Tech Mahindra Limited, Sopra Steria Group SA, Unisys Corporation, and Zensar Technologies Limited.

North America was the largest region in the managed application services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in managed application services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the managed application services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The managed application services market research report is one of a series of new reports that provides managed application services market statistics, including the managed application services industry global market size, regional shares, competitors with the managed application services market share, detailed managed application services market segments, market trends, and opportunities, and any further data you may need to thrive in the managed application services industry. This managed application services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Managed application services involve outsourcing application monitoring, maintenance, optimization, and performance management to specialized providers. These services ensure that business applications function efficiently, securely, and with minimal downtime. They assist organizations in reducing operational complexity and enhancing overall productivity through continuous support and updates.

The primary service types of managed application services include application development services, application management and support services, application integration services, application hosting services, and application security services. Application development services focus on designing, creating, and deploying software applications customized to meet specific business requirements. These services can be deployed through on premises, cloud based, and hybrid models and are utilized by organizations of all sizes, including small and medium enterprises and large enterprises. They are applied across various application types such as enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM), business intelligence (BI), and others, and are widely adopted across industries including healthcare, retail, banking, financial services and insurance (BFSI), telecommunications, manufacturing, government, and information technology (IT).

The managed application services market consists of revenues earned by entities by providing services such as application monitoring, performance management, security management, cloud migration, application maintenance, backup and recovery, version upgrades, and technical support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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