Redefined Households is under the Demographics mega-trend. It explores consumer behavior through different lifestages and its impact on buying choices.
Households are being reshaped by growing health, hygiene, and wellness priorities, time pressures, and shifting lifestyles. Consumers now demand products that deliver visible protection, convenience, and support for overall wellbeing.
Households are being reshaped by growing health, hygiene, and wellness priorities, time pressures, and shifting lifestyles. Consumers now demand products that deliver visible protection, convenience, and support for overall wellbeing.
Report Scope
- Economic strains, social shifts, and changing household structures are reshaping consumer behavior within homes.
- Household size directly influences how people consume goods.
- Demographic trends-falling fertility, an aging population-and cultural changes like later marriage and evolving gender roles are altering how consumers use and engage with household products.
Reasons to Buy
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
- Understand how new concepts and ideas fit into-or challenge-current consumer trends.
- Gain insight and inspiration for innovation programs and new product development.
Table of Contents
- TrendSights: Redefined Households
- Trend Snapshot
- Trend Analysis
- What?
- Why?
- Who?
- Takeaways and Implications
- What Next?
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Yeo Valley
- Kin Euphorics
- Kiehls
- Bowler's Nutrimax
- Peroni Nastro Azzuro
- KFC
