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U.S. Vitamin Supplements Market Size, Share & Trends Analysis Report by Type (Multivitamin, Vitamin a, Vitamin B), Form (Powder, Tablets), Distribution Channel (Offline, Online) with Growth Forecasts, 2025-2033

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    Report

  • 90 Pages
  • December 2025
  • Region: United States
  • Grand View Research
  • ID: 6216569
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Description Jump to:
The U.S. vitamin supplements market size was estimated at USD 15.06 billion in 2024 and is projected to reach USD 21.36 billion by 2033, growing at a CAGR of 4.0% from 2025 to 2033. Several factors, including increasing health-oriented consumer trends, concerns about nutrient deficiencies, an aging population, and rising interest in preventative healthcare, drive the market growth.

Increased awareness of nutritional deficiencies, hectic lifestyles, and a desire for convenient ways to ensure adequate nutrient intake are driving the growth of the U.S. vitamin supplements industry.

In the U.S., consumers are seeking customized vitamin supplements tailored to their specific health needs, lifestyle, and genetic factors. This trend is being facilitated by advancements in technology, such as genetic testing and data analytics, which allow manufacturers to create more personalized supplement formulations. Companies are investing in research and development to offer unique, personalized vitamin supplements that could address individual deficiencies and optimize health outcomes.

In February 2023, GenoPalate launched a new line of personalized supplements called GenoVit. The company utilizes DNA analysis to create a personalized formula tailored to an individual's genetics, age, gender, and current dietary habits. The goal is to optimize vitamin and supplement intake according to specific nutrient needs. The company acknowledges common deficiencies in vitamin D, omega-3 fatty acids, and vitamin B12, and aims to provide a solution for individuals who may not be able to obtain all necessary micronutrients from their diet alone.

U.S. Vitamin Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. The report has segmented the U.S. vitamin supplements market report based on type, form, and distribution channel:

Type Outlook (Revenue, USD Million, 2021-2033)

  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K

Form Outlook (Revenue, USD Million, 2021-2033)

  • Powder
  • Tablets
  • Capsules
  • Softgels
  • Gummies
  • Others

Distribution Channel Outlook (Revenue, USD Million, 2021-2033)

  • Offline
  • Online

Why You Should Buy This Report

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listings for you to stay ahead of the curve

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Type Outlook
2.3. Form Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Landscape Snapshot
Chapter 3. U.S. Vitamin Supplements Market Variables and Trends
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends & Outlook
3.2.2. Retail/Sales Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. U.S. Vitamin Supplements Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. U.S. Vitamin Supplements Market: Type Estimates & Trend Analysis
5.1. U.S. Vitamin Supplements Market, by Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts by Type, 2021-2033 (USD Million)
5.3.1. Multivitamin
5.3.2. Market estimates and forecast, 2021-2033 (USD Million)
5.3.3. Vitamin A
5.3.4. Market estimates and forecast, 2021-2033 (USD Million)
5.3.5. Vitamin B
5.3.6. Market estimates and forecast, 2021-2033 (USD Million)
5.3.7. Vitamin C
5.3.8. Market estimates and forecast, 2021-2033 (USD Million)
5.3.9. Vitamin D
5.3.10. Market estimates and forecast, 2021-2033 (USD Million)
5.3.11. Vitamin E
5.3.12. Market estimates and forecast, 2021-2033 (USD Million)
5.3.13. Vitamin K
5.3.13.1. Market estimates and forecast, 2021-2033 (USD Million)
Chapter 6. U.S. Vitamin Supplements Market: Form Estimates & Trend Analysis
6.1. U.S. Vitamin Supplements Market, by Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts by Form, 2021-2033 (USD Million)
6.3.1. Powder
6.3.1.1. Market estimates and forecast, 2021-2033 (USD Million)
6.3.2. Tablets
6.3.2.1. Market estimates and forecast, 2021-2033 (USD Million)
6.3.3. Capsules
6.3.3.1. Market estimates and forecast, 2021-2033 (USD Million)
6.3.4. Softgels
6.3.4.1. Market estimates and forecast, 2021-2033 (USD Million)
6.3.5. Gummies
6.3.5.1. Market estimates and forecast, 2021-2033 (USD Million)
6.3.6. Others
6.3.6.1. Market estimates and forecast, 2021-2033 (USD Million)
Chapter 7. U.S. Vitamin Supplements Market: Distribution Channel Estimates & Trend Analysis
7.1. U.S. Vitamin Supplements Market, by Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by Distribution Channel, 2021-2033 (USD Million)
7.3.1. Offline
7.3.1.1. Market estimates and forecast, 2021-2033 (USD Million)
7.3.1.1.1. Pharmacies & Drugstores
7.3.1.1.1.1. Market estimates and forecast, 2021-2033 (USD Million)
7.3.1.1.2. Hypermarkets/Supermarkets
7.3.1.1.2.1. Market estimates and forecast, 2021-2033 (USD Million)
7.3.1.1.3. Others
7.3.1.1.3.1. Market estimates and forecast, 2021-2033 (USD Million)
7.3.2. Online
7.3.2.1. Market estimates and forecast, 2021-2033 (USD Million)
Chapter 8. U.S. Vitamin Supplements Market: Competitive Analysis
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis, 2024
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Bayer AG
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Abbott
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Glanbia plc
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Herbalife Nutrition Ltd.
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Nature’s Bounty
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Amway Corporation
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Pfizer Inc.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Type Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. GlaxoSmithKline plc.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Pharmavite LLC
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. NOW Foods
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
List of Tables
Table 1 U.S. vitamin supplements market - Key market driver analysis
Table 2 U.S. vitamin supplements market - Key market restraint analysis
Table 3 U.S. vitamin supplements market estimates & forecast, by type (USD Million)
Table 4 U.S. vitamin supplements market estimates & forecast, by form (USD Million)
Table 5 U.S. vitamin supplements market estimates & forecast, by distribution channel (USD Million)
Table 6 Recent developments & impact analysis by key market participants
Table 7 Company market share, 2024
Table 8 Company heat map analysis
Table 9 Companies undergoing key strategies
List of Figures
Figure 1 U.S Vitamin Supplements Market Segmentation
Figure 2 Information procurement
Figure 3 Primary research pattern
Figure 4 Primary research approaches
Figure 5 Primary research process
Figure 6 Market snapshot
Figure 7 Type snapshot
Figure 8 Form snapshot
Figure 9 Distribution Channel snapshot
Figure 10 Competitive landscape snapshot
Figure 11 U.S vitamin supplements market size (USD Million)
Figure 12 U.S vitamin supplements market size, 2021 to 2033 (USD Million)
Figure 13 U.S vitamin supplements market: Penetration & growth prospect mapping
Figure 14 U.S vitamin supplements market: Value chain analysis
Figure 15 U.S vitamin supplements market: Profit margin analysis
Figure 16 U.S vitamin supplements market: Market dynamics
Figure 17 U.S vitamin supplements market: Porter's five forces analysis
Figure 18 Factors influencing buying decisions for vitamin supplements
Figure 19 U.S vitamin supplements market: Type Movement Analysis, 2024 & 2033 (%)
Figure 20 U.S multivitamin supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 21 U.S vitamin A supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 22 U.S vitamin B supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 23 U.S vitamin C supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 24 U.S vitamin D supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 25 U.S vitamin E supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 26 U.S vitamin K supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 27 U.S vitamin supplements market: Form Movement Analysis, 2024 & 2033 (%)
Figure 28 U.S powder vitamin supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 29 U.S tablets vitamin supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 30 U.S capsules vitamin supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 31 U.S softgels vitamin supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 32 U.S gummies vitamin supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 33 U.S other vitamin supplements market estimates and forecast, 2021-2033 (USD Million)
Figure 34 U.S vitamin supplements market: Distribution Channel Movement Analysis, 2024 & 2033 (%)
Figure 35 U.S vitamin supplements market estimates and forecast, through offline channel, 2021-2033 (USD Million)
Figure 36 U.S vitamin supplements market estimates and forecast, through pharmacies & drugstores, 2021-2033 (USD Million)
Figure 37 U.S vitamin supplements market estimates and forecast, through hypermarkets/supermarkets, 2021-2033 (USD Million)
Figure 38 U.S vitamin supplements market estimates and forecast, through other channels, 2021-2033 (USD Million)
Figure 39 U.S vitamin supplements market estimates and forecast, through online channel, 2021-2033 (USD Million)
Figure 40 Key company categorization
Figure 41 Company market share analysis, 2024
Figure 42 Strategic framework of the U.S vitamin supplements market

Companies Mentioned

The companies profiled in this U.S. Vitamin Supplements market report include:
  • Abbott
  • The Nature's Bounty Co.
  • NOW Foods
  • Herbalife Nutrition
  • Glanbia plc
  • Pfizer Inc.
  • Bayer AG
  • Amway Corp.
  • GlaxoSmithKline plc.
  • Pharmavite LLC

Table Information

Report AttributeDetails
No. of Pages90
PublishedDecember 2025
Forecast Period2024 - 2033
Estimated Market Value ( USD ) in 2024 $ 15.06 Billion
Forecasted Market Value ( USD ) by 2033 $ 21.36 Billion
Compound Annual Growth Rate4.0%
Regions CoveredUnited States
No. of Companies Mentioned11

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