As the market evolves, disposables contribute more than one-third of total revenue and are expanding faster than equipment categories. Veterinary providers are adopting single-use products to strengthen infection prevention and improve workflow efficiency, particularly amid shortages of trained technicians. In parallel, demand for higher-value equipment remains resilient, supported by tax incentives, corporate consolidation of veterinary networks, and increasing deployment of advanced technologies such as capnography-enabled anesthesia machines and multiparameter Bluetooth monitors.
Noteworthy Market Developments
Recent developments shaping the North America market include a sharp rise in disposable adoption, influenced by CDC guidance and a broader shift toward sterility-focused clinical practices. Equipment suppliers are also accelerating deployment through bundled maintenance plans, equipment leasing options, and next-day delivery networks. Investment in connected veterinary technologies continues to increase, alongside deeper integration of AI-enabled diagnostic platforms that support faster decisions and higher patient throughput. In particular, clinics are scaling investments in point-of-care ultrasound systems and in-house hematology analyzers as they prioritize speed of diagnosis and improved case turnover.Core Growth Drivers
- Soaring pet ownership and procedural volume: Growing pet populations across the U.S. and Canada are increasing clinic visits, directly supporting demand for diagnostic and surgical equipment.
- Shift to single-use consumables: Infection control requirements, labor efficiency needs, and compliance pressures are driving disposable usage across surgery, dentistry, and oncology settings.
- Capital expenditure incentives: U.S. Section 179 benefits and rising corporate investments across newly acquired facilities are accelerating equipment replacement and modernization cycles.
- High equipment ROI: Platforms such as anesthesia systems and ultrasound devices stimulate recurring use of consumables, enabling steady downstream revenue opportunities.
Emerging Technology Trends
Digital transformation and workflow automation are accelerating across veterinary practices. Clinics are adopting Bluetooth-enabled multiparameter monitors and AI-integrated radiography systems, while logistics providers support just-in-time replenishment through advanced fulfillment centers. Subscription-driven supply models connected to clinic EHR systems are enabling consistent, predictable reordering for products such as endotracheal tubes and dental kits. Additionally, RFID-enabled sharps disposal solutions and remote device monitoring are strengthening post-sale service models and long-term customer engagement.Barriers to Optimization
Despite favorable growth fundamentals, high purchase costs remain a key barrier to wider adoption of advanced imaging and surgical platforms. High-ticket systems such as CT scanners and orthopedic towers can be difficult for smaller clinics to justify, limiting penetration outside large networks. Financing access is also uneven, particularly in Canada and among independent U.S. practices where banking options and tax credit utilization may be more constrained. In addition, the limited availability of trained professionals capable of operating complex imaging tools such as fluoroscopy systems continues to slow technology uptake.Detailed Market Segmentation
Market Segment Analysis
By Product Type:
Equipment remains the leading category with a 62.68% revenue share, supported by the essential nature and higher cost of diagnostic and surgical platforms in routine veterinary care. Portable ultrasound solutions, digital radiography panels, and anesthesia systems with integrated monitoring features continue to rank among the most purchased devices. At the same time, Disposables & Consumables such as surgical drapes, IV sets, and bandages are gaining momentum due to increasing procedural volumes and a stronger preference for single-use, infection-controlled workflows.By Animal Type:
Dogs represent nearly 65% of total companion animal volume, driven by higher veterinary engagement and more frequent procedures. This segment accounts for a substantial share of orthopedic surgeries, imaging utilization, and anesthesia-supported interventions, encouraging manufacturers to tailor product specifications to canine requirements, including high-capacity rebreathing bags and large-breed dental units.By Practice Type:
General Veterinary Practices hold the largest portion of the market, accounting for 46.23% share. These facilities deliver broad service coverage - from preventive care and dentistry to soft-tissue surgery - requiring diverse equipment portfolios and steady consumable usage. Their consistent case volume and regular replacement cycles make them a major driver of both equipment purchasing and recurring disposable demand.By End Users:
Veterinary Clinics account for 56.39% of total demand, reflecting their high patient throughput, outpatient care focus, and growing adoption of in-house diagnostics and imaging. Clinics are also consolidating purchasing power through group procurement structures and formal equipment refresh programs, strengthening their influence across supplier strategies and pricing models.Segment Breakdown
By Product
- Equipment
- Disposables & Consumables
By Companion Animal Type
- Dogs
- Cats
By Veterinary Practice Type
- General Veterinary Practices
- Specialty Veterinary Practices
- Dentistry & Oral Surgery
- Soft Tissue Surgery
- Orthopedic Surgery
- Emergency & Critical Care
- Others
By End User
- Veterinary Clinics
- Veterinary Hospitals
- Veterinary Research Centers
- Academic Institutions
- Portable
- Stationary
By Sales Channel
- Offline
- Online Sales
- Hybrid
Geographic Insights
The United States leads the North America veterinary equipment and disposables market with a 90.15% share, supported by a large companion animal population, high clinic density, and strong veterinary spending. Favorable conditions such as high-throughput clinical models, insurance penetration, and tax-advantaged equipment purchases create an attractive environment for equipment manufacturers and distributors. Additionally, rapid logistics infrastructure and strong domestic OEM availability reinforce the United States’ leading position.Canada contributes at a smaller scale but remains an important growth market, with adoption accelerating in single-use disposables and dental consumables. Provincial regulatory adjustments and enhanced infection prevention initiatives are pushing clinics toward disposable alternatives more quickly, supporting steady market expansion.
By Country
- The U.S.
- Canada
Leading Market Participants
- Covetrus
- Medtronic
- B. Braun Vet Care GmbH
- Avante Animal Health
- Shenzhen Mindray Animal Medical Technology Co., LTD.
- Midmark Corporation
- Vetland Medical Sales & Services, LLC
- Masimo
- Dispomed Ltd
- Nonin
- Other Prominent Players
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Covetrus
- Medtronic
- B. Braun Vet Care GmbH
- Avante Animal Health
- Shenzhen Mindray Animal Medical Technology Co., LTD.
- Midmark Corporation
- Vetland Medical Sales & Services, LLC
- Masimo
- Dispomed Ltd
- Nonin
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 189 |
| Published | May 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 932.6 Million |
| Forecasted Market Value ( USD | $ 1710 Million |
| Compound Annual Growth Rate | 7.2% |
| Regions Covered | North America |


