Healthcare providers worldwide are increasingly transitioning from centralized laboratory testing toward POCT to enable faster clinical decisions and improve patient access. This transition is reflected in adoption trends, with approximately 68,000 healthcare facilities integrating POCT solutions in 2024, compared to 42,000 in 2020. The ability to generate real-time patient data is proving critical for diabetes management, cardiac monitoring, and emergency care delivery.
Noteworthy Market Developments
In 2024, regulatory authorities cleared 67 new POCT devices, highlighting strong innovation momentum across the industry. Many of these devices incorporate artificial intelligence and are integrated with Electronic Health Records (EHRs), enabling streamlined clinical workflows and improved diagnostic accuracy. Multiplex assays capable of identifying multiple pathogens from a single sample are further transforming diagnostics by reducing complexity and shortening result turnaround times.At-home testing is also witnessing rapid expansion, supported by regulatory approvals such as the FDA clearance of an over-the-counter dual test for influenza and COVID-19 in early 2025. Market participants are investing heavily in portable PCR systems and mobile diagnostic solutions designed for emergency response and rural healthcare delivery. The direct-to-consumer segment alone is expected to expand from US$ 7.8 billion in 2025 to more than US$ 11.8 billion by 2035.
Strategic collaborations, acquisitions, and technology investments are intensifying competition, with companies such as Roche, Abbott, and Danaher strengthening their market presence while advancing diagnostics through AI-enabled platforms, cloud-based systems, and miniaturized devices.
Core Growth Drivers
- Chronic Disease Burden: Rising global incidence of diabetes, cardiovascular disorders, and infectious diseases requiring continuous monitoring.
- Rapid Diagnostics Demand: Increased need for immediate results in emergency and remote care environments.
- Technological Integration: Adoption of AI, cloud computing, and smartphone connectivity enhancing test performance and accessibility.
- Regulatory Acceleration: Government incentives and expedited approvals supporting innovation and market entry.
- Decentralized Healthcare Models: Expansion of diagnostics across homes, pharmacies, and community health centers driving sustained demand.
Emerging Technology Trends
- AI in Diagnostics: Growing integration of machine learning to support result interpretation and clinical decision-making.
- Multiplex POCT Assays: Rapidly growing tests capable of detecting multiple biomarkers simultaneously, projected to expand at 25%.
- Smartphone Connectivity: Increasing linkage of POCT devices with mobile applications, supporting remote monitoring and care delivery.
- Cloud-Based Reporting: Rising adoption of cloud platforms for real-time data sharing and storage, expected to grow by 35%.
- Miniaturized Platforms: Portable diagnostics such as mobile PCR systems enabling POCT use in ambulances and rural settings.
Barriers to Optimization
- High Cost of Advanced Devices: AI-enabled and multiplex platforms involve significant capital and operating expenses.
- Training and Standardization Gaps: Maintaining accuracy outside laboratory environments remains challenging due to varied user expertise.
- Regulatory Complexity Across Regions: Differing requirements for OTC and prescription-based testing complicate global expansion.
- Data Security: Increased reliance on cloud-based diagnostics raises concerns related to cybersecurity and patient data protection.
Market Segment Analysis
Testing Kits & Consumables account for the largest market share at 65.55%, supported by their recurring use and essential role in diagnostics. Key products include glucose test strips valued at US$ 12.8 billion, lateral flow cartridges at US$ 8.4 billion, and coagulation monitoring kits. Their importance in routine screening and emergency diagnostics ensures a stable and recurring revenue stream.Immunological PoC Tests dominate by test type, contributing over 41.41% of global revenue. These tests are widely used for diagnosing HIV, hepatitis, and cardiac conditions, offering rapid results at low cost - sometimes as low as US$ 2.85 per test. Their affordability and ease of use make them indispensable across both developed and underserved regions.
By indication, Infectious Diseases represent the largest application segment, accounting for more than 31.30% of the market. High prevalence of respiratory infections, HIV, and hepatitis, along with public health mandates for large-scale testing, sustain this segment’s leadership. In 2024 alone, over 2.8 billion respiratory tests and 1.4 billion gastrointestinal pathogen tests were conducted globally.
Prescription-Based Testing remains the dominant purchase mode, holding a 53.25% share. These tests, including HbA1c and metabolic panels, require physician supervision and are integrated within reimbursement and regulatory frameworks, ensuring diagnostic accuracy and appropriate clinical guidance.
Market Segmentation
By Product
- Devices & Instruments
- Testing Kits & Consumables
By Test Type
- Immunological PoC Tests
- Nucleic Acid-Based PoC Tests
- Biomarker-Based PoC Tests
By Indication
- Infectious Diseases
- Oncology
- Cardiovascular Diseases
- Metabolic Disorders
- Respiratory Diseases
- Neurological Disorders
- Gastrointestinal Disorders
- Others
By Technology
- Biosensor Technology
- Microfluidic Lab-On-A-Chip Technology
- Molecular Diagnostics
- Immunoassays
- Others
By Sample Type
- Blood
- Urine
- Saliva
- Others
By Mode Of Purchase
- Prescription-based Testing
- Over the Counter (OTC) Testing
By End User
- Hospitals & Clinics
- Diagnostic Centers
- Homecare Settings
- Research Laboratories
- Others
By Distribution Channel
- Direct Distribution
- Retail Pharmacies
- Online Pharmacies
- Others
Geographic Insights
North America
North America leads the global market, generating over US$ 18.64 billion in revenue in 2024, supported by strong insurance coverage and advanced healthcare infrastructure. The U.S. dominates regional performance, conducting approximately 1.8 billion tests annually across 238,000 physician offices. Continuous investment from government bodies and healthcare institutions supports ongoing innovation and adoption.Asia Pacific
Asia Pacific represents the fastest-growing region with a CAGR of 8.27%. Healthcare modernization across China, India, Japan, and Southeast Asia is driven by large-scale government initiatives. India’s Ayushman Bharat program alone serves more than 500 million citizens, creating substantial demand for high-volume POCT. Regional growth is further supported by local manufacturing and public-private partnerships.Europe
European countries are expanding POCT adoption through centralized healthcare initiatives, EU tenders, and antimicrobial resistance testing programs. Markets such as Germany, France, and the UK benefit from universal healthcare systems and innovation funding aimed at improving diagnostic accessibility.By Region
- North America
- Europe
- Asia Pacific
- Middle East
- Africa
- South America
Leading Market Participants
- Abbott Laboratories
- F. Hoffmann-La Roche Ltd
- Danaher Corporation
- Becton, Dickinson and Company (BD)
- bioMérieux SA
- Bio-Rad Laboratories, Inc.
- Other Prominent Players
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Abbott Laboratories
- F. Hoffmann-La Roche Ltd
- Danaher Corporation
- Becton, Dickinson and Company (BD)
- bioMérieux SA
- Bio-Rad Laboratories, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 260 |
| Published | July 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 46.48 Billion |
| Forecasted Market Value ( USD | $ 85.55 Billion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |


