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Despite this upward trend, the industry faces a major obstacle concerning the elevated costs and supply chain instability of essential battery raw materials, which restricts the potential for cost lowering and mass-market scalability. According to the European Automobile Manufacturers’ Association, hybrid-electric vehicles solidified their market presence in 2024 by securing a 30.9 percent share of the new car market in the European Union. While this significant adoption rate emphasizes the technology's vital role in shifting toward electrified mobility, manufacturers are still required to manage intricate supply logistics to maintain such growth.
Market Drivers
The increasing consumer desire for fuel-efficient mobility serves as a fundamental driver advancing the global hybrid electric powertrain market, especially as purchasers look to offset volatile energy expenses without fully accepting the infrastructure limitations of battery electric vehicles. This heightened interest represents a structural evolution in preference for flexible, low-emission transportation options offering reliable range, rather than a temporary response to fuel prices. Consequently, major automotive OEMs are experiencing significant expansion in their electrified lineups, confirming hybrids as a vital transitional technology. For example, Toyota Motor North America reported in its 'Year-End 2024 U.S. Sales Results' from January 2025 that sales of electrified vehicles rose by 53.1 percent in 2024 over the prior year, underscoring the strong market demand for these powertrains.Concurrently, accelerated adoption within the commercial and fleet sectors is developing as a major growth path, propelled by total cost of ownership advantages and increasingly rigorous corporate sustainability requirements. Commercial operators are actively incorporating hybrid vans and trucks to manage urban emission zones while ensuring operational uptime that pure electric options cannot always promise due to charging delays. This pattern is reflected in recent registration statistics; the European Automobile Manufacturers' Association reported in October 2025, within its 'New Commercial Vehicle Registrations Q1-Q3 2025', that hybrid van registrations in the European Union rose by 15.1 percent year-over-year. Additionally, emphasizing the global magnitude of this shift, the China Passenger Car Association noted in January 2025 that plug-in hybrid vehicle sales in China increased by 80 percent between January and November 2024, demonstrating the technology's growing prevalence across various market segments.
Market Challenges
The elevated expense and supply chain instability associated with critical battery raw materials pose a significant obstacle to the growth of the global hybrid electric powertrain market. Manufacturers encounter substantial challenges in securing consistent cost reductions because the costs of vital inputs, such as lithium and nickel, are prone to rapid and erratic fluctuations. This volatility hinders automotive companies from deploying the competitive pricing strategies needed to secure the mass market. As long as production costs remain unpredictable, manufacturers are unable to assure the affordability necessary to spur widespread consumer adoption, effectively restricting hybrid technology to premium categories rather than wider commercial usage.Moreover, the intense dependence on intricate international logistics worsens these economic strains. Any interruption in the supply network immediately affects production volumes and operational costs, impeding the industry's capacity to scale operations effectively. This susceptibility is underscored by the sector's reliance on outside sources. As stated by the European Automobile Manufacturers’ Association, in 2024, the European automotive industry depended on imports for more than 90 percent of the critical raw materials needed for battery manufacturing. This severe dependency establishes a precarious manufacturing ecosystem where market expansion is perpetually at risk from possible logistical bottlenecks and external supply disruptions.
Market Trends
The proliferation of high-capacity batteries for Extended-Range PHEVs is radically transforming the market by closing the performance divide between standard combustion engines and fully electric platforms. Distinct from traditional plug-in hybrids intended mainly for brief urban trips, this trend emphasizes "electric-first" driving architectures in which the internal combustion engine acts exclusively as an on-board generator to recharge considerably larger battery packs. This transition alleviates consumer range anxiety while preserving the advantages of electric propulsion, resulting in increased adoption of Extended-Range Electric Vehicles (EREVs) as a leading sub-segment. According to CleanTechnica's October 2024 report, 'Extended-Range Electric Car Is Red Hot In China', deliveries of extended-range electric vehicles in China hit 114,000 units in September 2024 alone, securing 10.2 percent of the overall electric vehicle market.At the same time, the standardization of 48-Volt Mild Hybrid Architectures is developing as a vital strategy for automotive manufacturers to lower fleet-wide emissions without incurring the prohibitive expenses linked to high-voltage electrification. By incorporating compact 48-volt systems into current internal combustion engine designs, OEMs can achieve quantifiable fuel economy gains and smoother stop-start performance, effectively making hybrid technology accessible to mass-market segments. This method enables manufacturers to rapidly scale electrification across varied model ranges, ensuring adherence to stringent environmental rules while preserving affordability for cost-conscious buyers. Underlining the commercial effectiveness of this approach, Reuters reported in July 2024 in the article 'Stellantis ramps up hybrids as demand booms' that Stellantis saw sales of its hybrid models in Europe rise by 41 percent in the first half of 2024 relative to the same timeframe the previous year.
Key Players Profiled in the Hybrid Electric Powertrain Market
- Toyota Motor Corporation
- Honda Motor Co., Ltd.
- Hyundai Motor Group
- Ford Motor Company
- General Motors Company
- Robert Bosch GmbH
- Denso Corporation
- Continental AG
- ZF Friedrichshafen AG
- BorgWarner Inc.
Report Scope
In this report, the Global Hybrid Electric Powertrain Market has been segmented into the following categories:Hybrid Electric Powertrain Market, by Vehicle Type:
- Hybrid Vehicles
- Plug-in Hybrid Vehicles
Hybrid Electric Powertrain Market, by Component:
- Transmission
- Battery Pack
- Power Distribution Module
- DC Converter
- Electric Drive Train
- Inverter/Converter
- Other Components
Hybrid Electric Powertrain Market, by Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Hybrid Electric Powertrain Market.Available Customization
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Table of Contents
Companies Mentioned
The key players profiled in this Hybrid Electric Powertrain market report include:- Toyota Motor Corporation
- Honda Motor Co., Ltd
- Hyundai Motor Group
- Ford Motor Company
- General Motors Company
- Robert Bosch GmbH
- Denso Corporation
- Continental AG
- ZF Friedrichshafen AG
- BorgWarner Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 185 |
| Published | January 2026 |
| Forecast Period | 2025 - 2031 |
| Estimated Market Value ( USD | $ 110.02 Billion |
| Forecasted Market Value ( USD | $ 203.24 Billion |
| Compound Annual Growth Rate | 10.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |


