This report is part of a series on key trends that are currently affecting the consumer landscape. It offers an analysis of the key tech-driven innovations that are revolutionizing the household care industry.
The landscape of consumer cleaning habits is shifting significantly, prompting household care brands to reassess their strategies. In an era where digital influences play a crucial role in purchasing decisions, brands that fail to engage with this ecosystem may find themselves at a disadvantage. Understanding the nuances of consumer behavior is essential for brands aiming to maintain relevance.
The landscape of consumer cleaning habits is shifting significantly, prompting household care brands to reassess their strategies. In an era where digital influences play a crucial role in purchasing decisions, brands that fail to engage with this ecosystem may find themselves at a disadvantage. Understanding the nuances of consumer behavior is essential for brands aiming to maintain relevance.
Report Scope
- Digital influences significantly impact consumer purchasing decisions.
- Household care brands must adopt robust, tech-driven strategies to stay competitive.
- Smart packaging is essential for linking brand communication with social media and other online activities.
Reasons to Buy
- Gain insight into the latest tech-driven household care trends in FMCG and who the leading companies are in the theme.
- Identify emerging innovation strategies to help better position your company.
- Discover how to connect with consumers through digital-led innovation.
Table of Contents
- Executive summary
- Overview
- Consumer motivations
- Personalization
- Smart packaging
- Trust
- Affordability
- Conclusions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Proctor & Gamble
- Samsung
- Behr Paint Co.
- Clorox
- Reckitt (Dettol)
- Anker Innovations (Eufy brand)
- Henkel
- Unilever (CIF, Persil)
- Re.stor
- iRobot Corp
- Ibotta
