Industry Insights: Value in Laundry

This report is part of a series on key trends that are currently affecting the consumer landscape. This report offers a detailed review of how laundry brands can extract value based on consumer demand and market development.

Laundry market value is influenced by sustainability, price, quality, and safety trends. A significant portion of consumers are concerned about the environmental impact of their purchases, leading to a rising demand for sustainable and eco-friendly products, and they are willing to pay a premium for higher-quality products and product innovation. The demand for value-priced laundry products is significantly influenced by the current cost-of-living crisis, and those consumers who feel they need to respond to rising prices by changing their shopping habits. Consumers are increasingly wary of toxic chemicals, and there is a strong preference for clean-label laundry products that use natural, organic, and plant-based ingredients.

Report Scope

• As laundry manufacturers concentrate on their core operations, they are increasingly innovating and investing in sustainability to meet consumer preferences.
• Actionable steps laundry manufacturers are undertaking include incorporating biodegradable ingredients into product formulations, creating concentrated formulas to minimize the amount of product needed per use, and reducing packaging materials to lessen their environmental impact.
• Scent and plays a crucial role in the value proposition and perceived effectiveness of premium laundry products. This sensory enhancement to the product's core functionality of removing stains not only influences a consumer's emotional responses and mood but also contributes to a positive perception of cleanliness and freshness.

Reasons to Buy

• Gain insight into how value in laundry industry will be shaped by several key trends aimed at improving performance, sustainability, and overall user experience, and who the leading companies are in the theme.
• Identify emerging innovation strategies to help better position your company.
• Discover how to connect with consumers through innovation.