Arts and Crafts for Children Market Report 2026

The arts and crafts for children market size has grown strongly in recent years. It will grow from $17.6 billion in 2025 to $19.25 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to growth in early childhood education spending, rising awareness of creative skill development, expansion of preschool and learning centers, increased availability of craft materials, growing participation in home-based activities.

The arts and crafts for children market size is expected to see strong growth in the next few years. It will grow to $27.22 billion in 2030 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to increasing focus on stem and creativity-based learning, rising demand for eco-friendly children products, expansion of online craft retail platforms, growing integration of digital learning tools, increasing emphasis on holistic child development. Major trends in the forecast period include increasing demand for educational craft kits, rising adoption of sustainable and non-toxic materials, growing popularity of diy activity kits, expansion of digital and interactive craft experiences, enhanced focus on skill-based learning.

The growing appeal of do-it-yourself activities is anticipated to support the expansion of the arts and crafts for children market in the coming years. DIY culture refers to creating or making items independently rather than purchasing ready-made products, often as an enjoyable, creative, or educational pursuit. The increasing popularity of do-it-yourself (DIY) culture is driven by wider access to online tutorials, which enable individuals to acquire new skills, complete projects on their own, and reduce costs without depending on professional services. Arts and crafts contribute to the DIY trend by providing tools and creative ideas that encourage hands-on making, while also inspiring new projects as children and adults experiment freely with colors, shapes, and materials. For instance, in March 2024, according to a report published by DIY International, a Germany-based online publication, in 2023 the DIY chain reported sales of about EUR 4.31 billion (USD 4.68 billion) in Germany, while the Obi franchise group generated approximately EUR 4.191 billion (USD 4.55 billion) in domestic sales during the same year. Therefore, the increasing popularity of do-it-yourself culture is fueling the growth of the arts and crafts for children market.

Leading companies in the arts and crafts for children market are focusing on developing innovative products, such as color-changing bath books, to enhance sensory engagement and make learning more interactive. These waterproof books change colors or reveal images when exposed to warm water, helping children develop sensory skills and curiosity while turning bath time into a fun, interactive learning experience. For example, in November 2023, Curious Universe UK Limited, a UK-based creative publishing company, launched the CoComelon Arts & Crafts Range, which includes products such as a color-changing bath book designed to support early childhood development through sensory engagement and interactive play. Children can dip the book’s pages in water to reveal vibrant images, making bath time both educational and entertaining. Featuring familiar characters and popular nursery rhymes from the widely loved CoComelon series, the range captures children’s attention while promoting fine motor skills and early learning through tactile, playful experiences.

In September 2024, Itsy Bitsy Pvt Ltd., an India-based company specializing in art, craft, and hobby supplies, acquired Craft Store of India for an undisclosed amount. This acquisition is aimed at strengthening Itsy Bitsy's presence in the Indian arts and crafts market by broadening its product range, enhancing creative offerings, and empowering rural women through employment opportunities. By integrating Craft Store of India's unique handmade supplies and community-driven approach, Itsy Bitsy seeks to enrich the crafting experience for hobbyists and children alike. Craft Store of India specializes in providing art and craft supplies specifically for children.

Major companies operating in the arts and crafts for children market are Crayola LLC, A W Faber-Castell Aktiengesellschaft, STAEDTLER Mars GmbH & Co KG, Fiskars Group, Pentel Co Ltd, Maped SAS, ALEX Brands LLC, Melissa & Doug LLC, Djeco SAS, Kid Made Modern LLC, Toysmith Inc, Elmers Products Inc, Creativ Company A S, Sakura Color Products Corporation, Carioca S p A, OOLY LLC, Hape Holding AG, Groupe Djeco SAS, Fashion Angels LLC, PlayMonster Group LLC, Integrated Fibres Limited.

North America was the largest region in the arts and crafts for children market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the arts and crafts for children market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the arts and crafts for children market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The arts and crafts for children market consists of sales of paper crafts, fabric and textile crafts, clay and modelling compound. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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