Night Creams Market Report 2026

The night creams market size has grown strongly in recent years. It will grow from $9.61 billion in 2025 to $10.28 billion in 2026 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to increasing awareness of skincare routines, growth of premium skincare consumption, rising demand for anti-aging products, expansion of dermatology-backed brands, wider availability of night-specific skincare products.

The night creams market size is expected to see strong growth in the next few years. It will grow to $13.34 billion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to increasing demand for clean-label skincare, rising preference for multifunctional creams, expansion of personalized skincare solutions, growing influence of skincare influencers, increasing innovation in active ingredients. Major trends in the forecast period include increasing demand for overnight skin repair products, rising adoption of anti-aging night creams, growing popularity of natural and organic formulations, expansion of targeted skin-type solutions, enhanced focus on deep hydration benefits.

The increasing awareness about skincare is expected to propel the growth of the night creams market going forward. Skincare awareness refers to the understanding and adoption of proper skincare practices, products, and routines to maintain healthy, youthful, and radiant skin. Awareness about skincare is rising due to greater access to information through social media, dermatology-led content, beauty influencers, and online research, which empowers consumers to make informed decisions about skin health. Night creams play a vital role in skincare routines by nourishing and repairing the skin overnight, delivering deep hydration, supporting cell regeneration, and improving overall skin texture and tone. For instance, in June 2024, according to a survey conducted among 385 Malaysians aged 18 years and above between December 2022 and February 2023 by the Malaysian Journal of Pharmacy (MJP), an official journal of the Malaysian Pharmacists Society (MPS), 73.77% of respondents demonstrated a high level of awareness regarding facial skincare products, with an average awareness score of 83.51%. Additionally, 67.02% of respondents showed knowledge about specific facial skincare products. Therefore, the increasing awareness about skincare is driving the growth of the night creams market.

Leading companies in the night cream market are focusing on developing innovative, luxurious skincare products that aid skin regeneration and hydration while you sleep. Luxurious skincare refers to high-quality, premium products formulated with advanced ingredients that deliver exceptional results and provide an indulgent experience, often at a higher price point. For example, in August 2024, Estee Lauder Companies Inc., a US-based cosmetics and personal care company, introduced a rejuvenating night cream that enhances the skin's natural reparative processes during sleep. This luxurious cream combines the brand’s signature Miracle Broth with the innovative marine retinol alternative, MRA-3, to improve skin repair overnight. It addresses eight signs of aging, including fine lines, plumpness, and firmness, without causing irritation. Its rich texture and advanced formula promote smoother, more radiant, youthful-looking skin by boosting cell renewal and improving elasticity.

In February 2024, Shiseido Americas Corporation, a US-based cosmetics and personal care company, acquired DDG Skincare Holdings LLC for $450 million. This acquisition is part of Shiseido’s strategy to strengthen its position in the dermatologist-developed skincare market and accelerate growth, particularly in the Americas. DDG Skincare Holdings LLC is a US-based skincare company offering a variety of night creams and overnight treatments.

Major companies operating in the night creams market report are Johnson and Johnson, The Procter and Gamble Company, Unilever PLC, L’Oreal SA, The Estee Lauder Companies Inc, Beiersdorf AG, Shiseido Company Limited, Amorepacific Corporation, Mary Kay Inc, Clarins Group, L’Occitane International SA, Revlon Inc, Rohto Pharmaceutical Co Ltd, Weleda AG, Himalaya Wellness Company, Caudalie, Osea Malibu, Sunday Riley, Jan Marini Skin Research, Innisfree Corporation.

North America was the largest region in the night creams market in 2025. Aisa-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the night creams market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the night creams market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The night creams market consists of sales of restorative serums, hydrating lotion, skin rejuvenating creams and nourishing balms. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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