The global herbal tea market, growing at a 5.77% CAGR, is expected to grow to USD 7.717 billion in 2030 from USD 5.831 billion in 2025.
Herbal tea, or tisane, is a beverage created by infusing herbs, spices, or other plant-based ingredients in hot water. A defining characteristic that differentiates it from traditional tea is its general lack of caffeine. These infusions are valued for their content of bioactive substances and antioxidants, which are associated with health benefits including the prevention of chronic conditions such as cardiovascular disease, diabetes, and obesity. The market is experiencing significant growth, largely driven by a heightened global awareness of the importance of healthy eating and proactive wellness management. The perception of herbal tea as a natural, healthful alternative or supplement to pharmaceutical interventions, particularly for common issues like insomnia, is a powerful factor contributing to its increasing popularity. Furthermore, broader demographic and economic trends, including population growth and rising disposable incomes, are creating a favorable environment for market expansion in the coming years.
A significant driver for the herbal tea market is its growing application beyond consumption, particularly within the personal care industry. The bioactive compounds found in many herbal teas, such as the catechins in green tea, possess antibacterial and potent antioxidant properties. These attributes make herbal extracts highly desirable as natural ingredients in skincare and cosmetic formulations. Green tea, for example, is recognized for its role in helping to prevent skin cancer, calming inflammation, assisting in the body's natural detoxification processes, and improving skin elasticity. This crossover appeal amplifies the demand for herbal tea ingredients, creating an additional revenue stream and reinforcing brand visibility. The expansion of the retail market for these personal care products, coupled with rising consumer disposable income and a general shift towards healthier lifestyles, is anticipated to fuel the overall growth of the herbal tea market on a global scale.
Concurrently, the market is being propelled by a fundamental and widespread increase in health consciousness among consumers globally. A growing number of individuals are incorporating functional foods and beverages into their diets as a proactive measure to manage their health and ensure correct nutritional intake. Herbal tea fits perfectly into this trend, positioned as a natural and beneficial dietary product. The global rise in gym memberships and a focus on physical fitness further stimulate demand for retail nutritional products, including herbal teas. This demand is creating lucrative growth opportunities for producers, especially as it extends into emerging economies. The prevalence of chronic illnesses, often associated with an ageing global population, also influences consumer behavior. As age and health conditions can affect nutrient absorption, many consumers turn to easily accessible, health-supportive beverages like herbal tea as part of a holistic approach to wellness.
From a geographical perspective, the Asia-Pacific region is projected to be the prominent market shareholder and is anticipated to maintain this leadership throughout the forecast period. This dominance is attributed to the region's status as the highest consumer of herbal tea globally. The market growth in Asia-Pacific is further accelerated by rising per capita incomes and rapid economic development in key countries such as China, India, and Japan. The region's cultural familiarity with plant-based infusions and a strong existing tea consumption habit provide a solid foundation for the herbal tea market to flourish.
The North American market is also anticipated to exhibit a significant growth rate. This expansion is driven by rising demand and consumption of green tea and other herbal varieties. Higher per capita tea consumption in the region, combined with a strong and growing consumer interest in health and wellness trends, is a key factor propelling the herbal tea market in North America. The region's well-developed retail infrastructure and high consumer awareness of functional beverages create an ideal environment for continued market penetration and growth.
Herbal tea, or tisane, is a beverage created by infusing herbs, spices, or other plant-based ingredients in hot water. A defining characteristic that differentiates it from traditional tea is its general lack of caffeine. These infusions are valued for their content of bioactive substances and antioxidants, which are associated with health benefits including the prevention of chronic conditions such as cardiovascular disease, diabetes, and obesity. The market is experiencing significant growth, largely driven by a heightened global awareness of the importance of healthy eating and proactive wellness management. The perception of herbal tea as a natural, healthful alternative or supplement to pharmaceutical interventions, particularly for common issues like insomnia, is a powerful factor contributing to its increasing popularity. Furthermore, broader demographic and economic trends, including population growth and rising disposable incomes, are creating a favorable environment for market expansion in the coming years.
A significant driver for the herbal tea market is its growing application beyond consumption, particularly within the personal care industry. The bioactive compounds found in many herbal teas, such as the catechins in green tea, possess antibacterial and potent antioxidant properties. These attributes make herbal extracts highly desirable as natural ingredients in skincare and cosmetic formulations. Green tea, for example, is recognized for its role in helping to prevent skin cancer, calming inflammation, assisting in the body's natural detoxification processes, and improving skin elasticity. This crossover appeal amplifies the demand for herbal tea ingredients, creating an additional revenue stream and reinforcing brand visibility. The expansion of the retail market for these personal care products, coupled with rising consumer disposable income and a general shift towards healthier lifestyles, is anticipated to fuel the overall growth of the herbal tea market on a global scale.
Concurrently, the market is being propelled by a fundamental and widespread increase in health consciousness among consumers globally. A growing number of individuals are incorporating functional foods and beverages into their diets as a proactive measure to manage their health and ensure correct nutritional intake. Herbal tea fits perfectly into this trend, positioned as a natural and beneficial dietary product. The global rise in gym memberships and a focus on physical fitness further stimulate demand for retail nutritional products, including herbal teas. This demand is creating lucrative growth opportunities for producers, especially as it extends into emerging economies. The prevalence of chronic illnesses, often associated with an ageing global population, also influences consumer behavior. As age and health conditions can affect nutrient absorption, many consumers turn to easily accessible, health-supportive beverages like herbal tea as part of a holistic approach to wellness.
From a geographical perspective, the Asia-Pacific region is projected to be the prominent market shareholder and is anticipated to maintain this leadership throughout the forecast period. This dominance is attributed to the region's status as the highest consumer of herbal tea globally. The market growth in Asia-Pacific is further accelerated by rising per capita incomes and rapid economic development in key countries such as China, India, and Japan. The region's cultural familiarity with plant-based infusions and a strong existing tea consumption habit provide a solid foundation for the herbal tea market to flourish.
The North American market is also anticipated to exhibit a significant growth rate. This expansion is driven by rising demand and consumption of green tea and other herbal varieties. Higher per capita tea consumption in the region, combined with a strong and growing consumer interest in health and wellness trends, is a key factor propelling the herbal tea market in North America. The region's well-developed retail infrastructure and high consumer awareness of functional beverages create an ideal environment for continued market penetration and growth.
Key Benefits of this Report:
- Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
- Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
- Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
- Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
- Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.
What can this report be used for?
Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence.Report Coverage:
- Historical data from 2022 to 2024 & forecast data from 2025 to 2030
- Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
- Competitive Positioning, Strategies, and Market Share Analysis
- Revenue Growth and Forecast Assessment of segments and regions including countries
- Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.
Segmentation:
- GLOBAL HERBAL TEA MARKET BY PRODUCT TYPE
- Instant Premixed
- Liquid
- Syrups
- Powdered Rtd.
- GLOBAL HERBAL TEA MARKET BY MATERIAL TYPE
- Black
- Green
- Yellow
- GLOBAL HERBAL TEA MARKET BY DISTRIBUTION CHANNEL
- Online
- Offline
- GLOBAL HERBAL TEA MARKET BY GEOGRAPHY
- North America
- USA
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Others
- Europe
- Germany
- France
- United Kingdom
- Spain
- Others
- Middle East and Africa
- Saudi Arabia
- UAE
- Others
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Thailand
- Others
- North America
Table of Contents
1. EXECUTIVE SUMMARY4. TECHNOLOGICAL OUTLOOKLIST OF FIGURESLIST OF TABLES
2. MARKET SNAPSHOT
3. BUSINESS LANDSCAPE
5. GLOBAL HERBAL TEA MARKET BY PRODUCT TYPE
6. GLOBAL HERBAL TEA MARKET BY MATERIAL TYPE
7. GLOBAL HERBAL TEA MARKET BY DISTRIBUTION CHANNEL
8. GLOBAL HERBAL TEA MARKET BY GEOGRAPHY
9. COMPETITIVE ENVIRONMENT AND ANALYSIS
10. COMPANY PROFILES
11. APPENDIX
Companies Mentioned
The companies profiled in this Herbal Tea market report include:- Nestlé S.A
- Associated British Foods Plc
- Hain Celestial
- Tata Consumer Products Limited
- Organic India Pvt. Ltd
- Barry’s Tea
- Harney & Sons Fine Teas
- Mother Parkers Tea & Coffee Inc
- Martin Bauer Group
- Green Earth Products Pvt. Ltd
