The Global Men’s Grooming Products Market was valued at USD 61.6 billion in 2025 and is estimated to grow at a CAGR of 5.8% to reach USD 108 billion by 2035.
Market momentum is supported by lifestyle shifts among urban male consumers who increasingly prioritize personal appearance, hygiene, and self-care. Rising disposable income levels enable spending on higher-quality grooming solutions across skincare, haircare, and shaving categories. Broader awareness of structured grooming routines is driving consistent product usage, while digital platforms and organized retail continue to improve product visibility and access. Brand communication and promotional activity are shaping consumer perception and encouraging experimentation with new formulations. Busy professional lifestyles are creating demand for convenient, performance-oriented products suited for everyday use. Continuous innovation and frequent product introductions are capturing interest among appearance-conscious consumers. The growing presence of men-focused salons and grooming service providers is further reinforcing product adoption, as professional recommendations encourage continued at-home usage. Together, these factors are strengthening long-term demand and positioning men’s grooming as a core segment of the global personal care industry.
The skincare products segment generated USD 19.1 billion in 2025 and is forecast to grow at a CAGR of 6.2% from 2026 to 2035. This segment leads the market as male consumers increasingly focus on maintaining skin health and addressing concerns linked to environmental exposure and aging. Purpose-built formulations designed for male skin are improving usage consistency and product acceptance.
The medium-priced category accounted for USD 34.3 billion in 2025 and is expected to grow at a CAGR of 5.9% through 2035. This segment dominates due to its ability to offer dependable performance and quality without premium-level pricing, making it suitable for regular daily grooming needs.
China Men’s Grooming Products Market reached USD 4 billion in 2025 and is projected to grow at a CAGR of 6.4% between 2026 and 2035. Rapid urbanization, rising income levels, and strong influence from digital culture are accelerating the adoption of grooming across the region. Improved access through online platforms and modern retail formats continues to support sustained growth.
Major companies active in the Global Men’s Grooming Products Market include L’Oréal, The Procter & Gamble Company, Unilever, Beiersdorf, Edgewell Personal Care Co., Philips, Panasonic, Colgate-Palmolive Company, Johnson & Johnson, Coty, Inc., Reckitt Benckiser Group, Spectrum Brands Holdings, Kao Corporation, Conair Corporation, and DORCO. Companies in the Global Men’s Grooming Products Market are strengthening their market position through product innovation, brand differentiation, and targeted marketing strategies. Many players are investing in research to develop formulations aligned with evolving skin and hair needs. Expanding digital engagement and direct-to-consumer channels helps brands connect more effectively with younger demographics. Strategic collaborations with grooming professionals and salons increase brand credibility and product trial.
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Market momentum is supported by lifestyle shifts among urban male consumers who increasingly prioritize personal appearance, hygiene, and self-care. Rising disposable income levels enable spending on higher-quality grooming solutions across skincare, haircare, and shaving categories. Broader awareness of structured grooming routines is driving consistent product usage, while digital platforms and organized retail continue to improve product visibility and access. Brand communication and promotional activity are shaping consumer perception and encouraging experimentation with new formulations. Busy professional lifestyles are creating demand for convenient, performance-oriented products suited for everyday use. Continuous innovation and frequent product introductions are capturing interest among appearance-conscious consumers. The growing presence of men-focused salons and grooming service providers is further reinforcing product adoption, as professional recommendations encourage continued at-home usage. Together, these factors are strengthening long-term demand and positioning men’s grooming as a core segment of the global personal care industry.
The skincare products segment generated USD 19.1 billion in 2025 and is forecast to grow at a CAGR of 6.2% from 2026 to 2035. This segment leads the market as male consumers increasingly focus on maintaining skin health and addressing concerns linked to environmental exposure and aging. Purpose-built formulations designed for male skin are improving usage consistency and product acceptance.
The medium-priced category accounted for USD 34.3 billion in 2025 and is expected to grow at a CAGR of 5.9% through 2035. This segment dominates due to its ability to offer dependable performance and quality without premium-level pricing, making it suitable for regular daily grooming needs.
China Men’s Grooming Products Market reached USD 4 billion in 2025 and is projected to grow at a CAGR of 6.4% between 2026 and 2035. Rapid urbanization, rising income levels, and strong influence from digital culture are accelerating the adoption of grooming across the region. Improved access through online platforms and modern retail formats continues to support sustained growth.
Major companies active in the Global Men’s Grooming Products Market include L’Oréal, The Procter & Gamble Company, Unilever, Beiersdorf, Edgewell Personal Care Co., Philips, Panasonic, Colgate-Palmolive Company, Johnson & Johnson, Coty, Inc., Reckitt Benckiser Group, Spectrum Brands Holdings, Kao Corporation, Conair Corporation, and DORCO. Companies in the Global Men’s Grooming Products Market are strengthening their market position through product innovation, brand differentiation, and targeted marketing strategies. Many players are investing in research to develop formulations aligned with evolving skin and hair needs. Expanding digital engagement and direct-to-consumer channels helps brands connect more effectively with younger demographics. Strategic collaborations with grooming professionals and salons increase brand credibility and product trial.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology & Scope
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2025
Chapter 5 Market Estimates & Forecast, by Product Type, 2022-2035, (USD Billion) (Thousand Units)
Chapter 6 Market Estimates & Forecast, by Age Group, 2022-2035, (USD Billion) (Thousand Units)
Chapter 7 Market Estimates & Forecast, by Price Range, 2022-2035, (USD Billion) (Thousand Units)
Chapter 8 Market Estimates & Forecast, by Distribution Channel, 2022-2035, (USD Billion) (Thousand Units)
Chapter 9 Market Estimates & Forecast, by Region, 2022-2035, (USD Billion) (Thousand Units)
Chapter 10 Company Profiles
Companies Mentioned
The companies profiled in this Men’S Grooming Products market report include:- Beiersdorf
- Colgate-Palmolive Company
- Conair Corporation
- Coty, Inc.
- DORCO
- Edgewell Personal Care Co.
- Johnson & Johnson
- Kao Corporation
- L’Oréal
- Panasonic
- Philips
- Reckitt Benckiser Group
- Spectrum Brands Holdings
- The Procter & Gamble Company
- Unilever
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 220 |
| Published | January 2026 |
| Forecast Period | 2025 - 2035 |
| Estimated Market Value ( USD | $ 61.6 Billion |
| Forecasted Market Value ( USD | $ 108 Billion |
| Compound Annual Growth Rate | 5.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 16 |
