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Malaysia Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update

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    Report

  • 320 Pages
  • January 2026
  • Region: Malaysia
  • PayNXT360
  • ID: 6219791
The Gift Card market in Malaysia is expected to grow by 12% on annual basis to reach US$2.17 billion in 2026.

The gift card market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 13%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.2% from 2026-2030. By the end of 2030, the Gift Card sector is projected to expand from its 2025 value of USD 1.93 billion to approximately USD 3.32 billion.

This report provides a detailed data-centric analysis of the Gift Card industry in Malaysia, covering growth opportunities and potential constraints across multiple retail sectors. With more than 90+ KPIs, this report delivers a comprehensive view of gift card market dynamics, including market size and outlook, spend patterns, digital adoption, and competitive market share insights.

It breaks down market opportunities across gift card formats and usage dimensions, including functional attributes (open loop and closed loop), retail and corporate segments, distribution channels (online and offline), and delivery models. In addition, it provides clear insights into consumer and corporate purchasing behaviour, gifting occasions, and retail sector spending patterns. KPIs measured in both value and volume terms enable a deep understanding of gift card adoption, usage intensity, and end-market dynamics.

The research methodology follows established industry best practices. Its independent analysis is supported by a proprietary analytics framework, delivering a detailed view of emerging business and investment opportunities within the gift card market.

Report Scope

This report provides in-depth, data-centric analysis of the Gift Card industry in Malaysia through 118 tables and 288 charts. Below is a summary of key market segments.

Malaysia Total Gift Spend Overview and Forecast

  • Total Gift Spend by Value - Market Size and Forecast
  • Total Gift Spend by Volume - Trend Analysis
  • Gift Spend Market Share by Consumer Segment
  • Gift Spend Analysis by Product Category
  • Gift Spend Analysis by Retail Sector

Malaysia Retail Consumer Gift Spend Analysis

  • Retail Consumer Gift Spend - Market Size and Forecast
  • Retail Consumer Gift Spend by Volume
  • Retail Consumer Gift Spend by Product Category
  • Retail Consumer Gift Spend by Retail Sector

Malaysia Corporate Consumer Gift Spend Analysis

  • Corporate Consumer Gift Spend - Market Size and Forecast
  • Corporate Consumer Gift Spend by Volume
  • Corporate Consumer Gift Spend by Product Category
  • Corporate Consumer Gift Spend by Retail Sector

Malaysia Gift Card Market Size and Structure

  • Gift Card Spend - Market Size and Forecast
  • Gift Card Spend by Transaction Value and Volume
  • Average Value per Gift Card and Unused Value Analysis
  • Gift Card Spend Market Share by Consumer Segment
  • Gift Card Spend Market Share by Functional Attribute

Malaysia Digital Gift Card Market Analysis

  • Digital Gift Card Market Size and Forecast
  • Digital Gift Card Penetration by Occasion
  • Retail Consumer Digital Gift Card Spend
  • Corporate Consumer Digital Gift Card Spend
  • Digital Gift Card Spend by Enterprise Size

Malaysia Gift Card Spend by Demographics and Purchase Behaviour

  • Gift Card Spend Share by Payment Method
  • Gift Card Spend Share by Age, Income, and Gender
  • Digital Gift Card Spend Share by Demographics
  • Gift Card Consumer Purchase Behaviour
  • Corporate Gift Card Spend by Company Type

Malaysia Retail Consumer Gift Card Analysis

  • Retail Consumer Gift Card Spend - Market Size and Forecast
  • Retail Consumer Gift Card Spend by Occasion
  • Retail Consumer Gift Card Spend by Functional Attribute
  • Retail Consumer Digital Gift Card Spend

Malaysia Corporate Consumer Gift Card Analysis

  • Corporate Consumer Gift Card Spend - Market Size and Forecast
  • Corporate Consumer Gift Card Spend by Occasion
  • Corporate Consumer Gift Card Spend by Functional Attribute
  • Corporate Consumer Digital Gift Card Spend

Malaysia Gift Card Spend by Functional Attribute

  • Open Loop vs. Closed Loop Gift Card Spend
  • Open Loop Gift Card Spend - Market Size and Forecast
  • Closed Loop Gift Card Spend - Market Size and Forecast
  • Average Gift Card Value by Functional Attribute

Malaysia Gift Card Spend by Occasion

  • Festivals and Special Celebration Days
  • Milestone Celebrations
  • Self-Use
  • Other Occasions

Malaysia Corporate Gift Card Spend by Company Size

  • Gift Card Spend by Large Enterprises
  • Gift Card Spend by Mid-Tier Enterprises
  • Gift Card Spend by Small-Scale Enterprises

Malaysia Gift Card Spend by Distribution Channel

  • Online vs. Offline Distribution
  • Retail vs. Corporate Closed Loop Distribution
  • First-Party vs. Third-Party Online Distribution

Malaysia Gift Card Spend by Retail Sector

  • Gift Card Spend by Retail Sector - Market Size and Forecast
  • Gift Card Spend Market Share by Retail Sector
  • Sales Uplift Impact by Retail Sector

Malaysia Competitive and Format-Level Analysis

  • Closed Loop Gift Card Market Share by Key Retailers
  • Gift Card Market Share by Redemption Rate
  • Single-Brand vs. Multi-Brand Gift Card Preference
  • Digital Gift Card Delivery Channel Share by Age Group

Reasons to Buy

  • Strategic and Innovation Insights: Understand where the gift card market in Malaysia is heading by assessing how the ecosystem is shifting toward digital gift cards, evolving delivery mechanisms, and changing format preferences (single-brand vs multi-brand). The report also helps interpret how redemption behaviour and sales uplift considerations are influencing retailer and corporate programme strategies.
  • Comprehensive Understanding of Gift Card Market Dynamics in Malaysia: Build a full view of gifting and gift cards by linking total gift spend with retail and corporate consumer gift spend, and then narrowing into gift card-specific performance. The coverage spans consumer segments, product categories, retail sectors, and market share views to explain how the market is structured and where growth is concentrated.
  • Value and Volume-Based KPIs for Market Accuracy: Use a structured KPI view across gift card spend size and forecast, transaction value and volume, average value per card, and unused value to evaluate market momentum and efficiency. The report further strengthens accuracy through digital gift card sizing, penetration by occasion, and detailed split views for retail and corporate consumers.
  • Competitive Landscape Assessment: Evaluate market concentration and competitive intensity through retailer-level closed-loop market share analysis, along with comparisons by functional attribute (open-loop vs closed-loop) and format preference (single-brand vs multi-brand). This supports realistic benchmarking of leading retailers and the relative role of competing propositions in Malaysia.
  • Actionable Inputs for Distribution and Growth Strategies: Identify where opportunity is strongest by analysing channel splits (online vs offline) and online sub-channels (first-party vs third-party), alongside sector-level views of gift card spend and sales uplift. These insights help refine expansion priorities, partner selection, and distribution strategy across retail and corporate programmes.
  • In-Depth Purchase Behaviour and Demographic Insights: Strengthen targeting and programme design using insights on payment method share, spend split by age, income, and gender, and how digital gift card behaviour differs across demographics. Corporate demand is further unpacked by company type and company size, supporting more tailored incentive and gifting strategies.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2. Malaysia Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2021-2030
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2021-2030
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2021-2030
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3. Malaysia Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2021-2030
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2021-2030
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4. Malaysia Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2021-2030
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2021-2030
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5. Malaysia Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2021-2030
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2021-2030
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2021-2030
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2021-2030
6. Malaysia Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2021-2030
6.2 Digital Gift Card Penetration by Occasion, 2021-2030
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7. Malaysia Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Payment Methods
7.2 Gift Card Spend Share by Age, Income, and Gender
7.3 Digital Gift Card Spend Share by Age, Income, and Gender
7.4 Gift Card Consumer Purchase Behaviour
7.5 Corporate Consumer Gift Card Spend by Company Type
8. Malaysia Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2021-2030
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
9. Malaysia Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10. Malaysia Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2021-2030
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2021-2030
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2021-2030
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2021-2030
11. Malaysia Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2021-2030
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
12. Malaysia Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13. Malaysia Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2021-2030
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2021-2030
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2021-2030
14. Malaysia Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2021-2030
15. Malaysia Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16. Malaysia Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2023-2030
17. Malaysia Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18. Malaysia Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19. Malaysia Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20. Malaysia Closed Loop Gift Card Market Share Analysis by Key Retailers21. Malaysia Gift Card Market Share Analysis by Redemption Rate22. Malaysia Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference23. Malaysia Digital Gift Card Market Share Analysis by Delivery Channel
24. Further Reading
24.1 About the Publisher
24.2 Related Research
List of Tables
Table 1: Malaysia Total Gift Spend Analysis (US$ Million), 2021-2030
Table 2: Malaysia Gift Card Penetration by Market Value(%), 2021-2030
Table 3: Malaysia Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 4: Malaysia Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 5: Malaysia Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 6: Malaysia Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 7: Malaysia Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 8: Malaysia Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 9: Malaysia Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 10: Malaysia Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 11: Malaysia Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 12: Malaysia Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 13: Malaysia Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 14: Malaysia Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 15: Malaysia Gift Card Load Value (US$ Million), 2021-2030
Table 16: Malaysia Number of Gift Cards Purchased (Million) 2021-2030
Table 17: Malaysia Gift Card Transaction Value (US$ Million), 2021-2030
Table 18: Malaysia Gift Card Transaction Volume (Million), 2021-2030
Table 19: Malaysia Average Value of Per Transaction (US$), 2021-2030
Table 20: Malaysia Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Table 21: Malaysia Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 22: Malaysia Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 23: Malaysia Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 24: Malaysia Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Table 25: Malaysia Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 26: Malaysia Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 28: Malaysia Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 29: Malaysia Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Table 30: Malaysia Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Table 31: Malaysia Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 32: Malaysia Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 33: Malaysia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 34: Malaysia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 35: Malaysia Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 36: Malaysia Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 37: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 38: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 39: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 40: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Table 41: Malaysia Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 42: Malaysia Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 43: Malaysia Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 44: Malaysia Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 45: Malaysia Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 46: Malaysia Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 47: Malaysia Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 48: Malaysia Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 49: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 50: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 51: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 52: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Table 53: Malaysia Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Table 54: Malaysia Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 55: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 56: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 57: Malaysia Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 58: Malaysia Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 59: Malaysia Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 60: Malaysia Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 61: Malaysia Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 62: Malaysia Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 63: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 64: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 65: Malaysia Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Table 66: Malaysia Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Table 67: Malaysia Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Table 68: Malaysia Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Table 69: Malaysia Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Table 70: Malaysia Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Table 71: Malaysia Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Table 72: Malaysia Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Table 73: Malaysia Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 74: Malaysia Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 75: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 76: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 77: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 78: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Table 79: Malaysia Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 80: Malaysia Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 81: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 82: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 83: Malaysia Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 84: Malaysia Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 85: Malaysia Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 86: Malaysia Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 87: Malaysia Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 88: Malaysia Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 89: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 90: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 91: Malaysia Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Table 92: Malaysia Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Table 93: Malaysia Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Table 94: Malaysia Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Table 95: Malaysia Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Table 96: Malaysia Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Table 97: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 98: Malaysia Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Table 99: Malaysia Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 100: Malaysia Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Table 101: Malaysia Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 102: Malaysia Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Table 103: Malaysia Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 104: Malaysia Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Table 105: Malaysia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 106: Malaysia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 107: Malaysia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 108: Malaysia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 109: Malaysia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 110: Malaysia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 111: Malaysia Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 112: Malaysia Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 113: Malaysia Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 114: Malaysia Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 115: Malaysia Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 116: Malaysia Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 117: Malaysia Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Table 118: Malaysia Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
List of Figures
Figure 1: Methodology Framework
Figure 2: Malaysia Total Gift Spend Analysis (US$ Million), 2021-2030
Figure 3: Malaysia Gift Card Penetration by Market Value(%), 2021-2030
Figure 4: Malaysia Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 5: Malaysia Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 6: Malaysia Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 7: Malaysia Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 8: Malaysia Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 9: Malaysia Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 10: Malaysia Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 11: Malaysia Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 12: Malaysia Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 13: Malaysia Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 14: Malaysia Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 15: Malaysia Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 16: Malaysia Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 17: Malaysia Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 18: Malaysia Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 19: Malaysia Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 20: Malaysia Other - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 21: Malaysia Food & Beverage - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 22: Malaysia Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 23: Malaysia Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 24: Malaysia Books & Media Products - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 25: Malaysia Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 26: Malaysia Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 27: Malaysia Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 28: Malaysia Jewelry - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 29: Malaysia Sporting Goods - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 30: Malaysia Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 31: Malaysia Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 32: Malaysia Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 33: Malaysia Other - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 34: Malaysia Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 35: Malaysia Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 36: Malaysia Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 37: Malaysia Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 38: Malaysia Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 39: Malaysia Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 40: Malaysia Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 41: Malaysia Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 42: Malaysia Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 43: Malaysia Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 44: Malaysia Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 45: Malaysia Specialty Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 46: Malaysia Health & Wellness - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 47: Malaysia Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 48: Malaysia Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 49: Malaysia Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 50: Malaysia Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 51: Malaysia Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 52: Malaysia Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 53: Malaysia Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 54: Malaysia Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 55: Malaysia Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 56: Malaysia Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 57: Malaysia Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 58: Malaysia Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 59: Malaysia Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 60: Malaysia Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 61: Malaysia Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 62: Malaysia Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 63: Malaysia Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 64: Malaysia Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 65: Malaysia Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 66: Malaysia Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 67: Malaysia Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 68: Malaysia Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 69: Malaysia Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 70: Malaysia Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 71: Malaysia Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 72: Malaysia Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 73: Malaysia Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 74: Malaysia Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 75: Malaysia Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 76: Malaysia Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 77: Malaysia Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 78: Malaysia Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 79: Malaysia Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 80: Malaysia Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 81: Malaysia Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 82: Malaysia Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 83: Malaysia Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 84: Malaysia Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 85: Malaysia Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 86: Malaysia Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 87: Malaysia Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 88: Malaysia Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 89: Malaysia Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 90: Malaysia Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 91: Malaysia Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 92: Malaysia Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 93: Malaysia Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 94: Malaysia Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 95: Malaysia Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 96: Malaysia Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 97: Malaysia Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 98: Malaysia Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 99: Malaysia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 100: Malaysia Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 101: Malaysia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 102: Malaysia Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 103: Malaysia Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 104: Malaysia Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 105: Malaysia Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 106: Malaysia Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 107: Malaysia Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 108: Malaysia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 109: Malaysia Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 110: Malaysia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 111: Malaysia Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 112: Malaysia Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 113: Malaysia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 114: Malaysia Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 115: Malaysia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 116: Malaysia Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 117: Malaysia Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 118: Malaysia Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 119: Malaysia Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 120: Malaysia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 121: Malaysia Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 122: Malaysia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 123: Malaysia Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 124: Malaysia Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 125: Malaysia Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 126: Malaysia Gift Card Load Value (US$ Million), 2021-2030
Figure 127: Malaysia Number of Gift Cards Purchased (Million) 2021-2030
Figure 128: Malaysia Gift Card Transaction Value (US$ Million), 2021-2030
Figure 129: Malaysia Gift Card Transaction Volume (Million), 2021-2030
Figure 130: Malaysia Average Value of Per Transaction (US$), 2021-2030
Figure 131: Malaysia Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Figure 132: Malaysia Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 133: Malaysia Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 134: Malaysia Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 135: Malaysia Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Figure 136: Malaysia Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 137: Malaysia Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 139: Malaysia Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 140: Malaysia Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Figure 141: Malaysia Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Figure 142: Malaysia Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 143: Malaysia Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 144: Malaysia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 145: Malaysia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 146: Malaysia Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 147: Malaysia Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 148: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 149: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 150: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 151: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Figure 152: Malaysia Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 153: Malaysia Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 154: Malaysia Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 155: Malaysia Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 156: Malaysia Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 157: Malaysia Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 158: Malaysia Gift Card Spend Share by Payment Methods, 2025
Figure 159: Malaysia Gift Card Spend Share by Age, 2025
Figure 160: Malaysia Gift Card Spend by Income, 2025
Figure 161: Malaysia Gift Card Spend by Gender, 2025
Figure 162: Malaysia Digital Gift Card Spend Share by Age, 2025
Figure 163: Malaysia Digital Gift Card Spend by Income, 2025
Figure 164: Malaysia Digital Gift Card Spend by Gender, 2025
Figure 165: Malaysia Gift Card Consumer Purchase Behaviour, 2025
Figure 166: Malaysia Expected Gift Card Purchase in 2025
Figure 167: Malaysia Gift Card Spend 2025 - Large Enterprise
Figure 168: Malaysia Gift Card Spend 2025 - Mid Tier
Figure 169: Malaysia Gift Card Spend 2025 - Small Scale
Figure 170: Malaysia Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 171: Malaysia Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 172: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 173: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 174: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 175: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Figure 176: Malaysia Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Figure 177: Malaysia Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 178: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 179: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 180: Malaysia Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 181: Malaysia Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Figure 182: Malaysia Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 183: Malaysia Retail Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 184: Malaysia Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 185: Malaysia Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 186: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 187: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 188: Malaysia Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Figure 189: Malaysia Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Figure 190: Malaysia Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Figure 191: Malaysia Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Figure 192: Malaysia Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Figure 193: Malaysia Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Figure 194: Malaysia Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Figure 195: Malaysia Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Figure 196: Malaysia Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 197: Malaysia Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 198: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 199: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 200: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 201: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Figure 202: Malaysia Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 203: Malaysia Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 204: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 205: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 206: Malaysia Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 207: Malaysia Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 208: Malaysia Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 209: Malaysia Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 210: Malaysia Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 211: Malaysia Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 212: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 213: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 214: Malaysia Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Figure 215: Malaysia Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Figure 216: Malaysia Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Figure 217: Malaysia Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Figure 218: Malaysia Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Figure 219: Malaysia Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Figure 220: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 221: Malaysia Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Figure 222: Malaysia Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 223: Malaysia Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Figure 224: Malaysia Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 225: Malaysia Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Figure 226: Malaysia Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 227: Malaysia Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Figure 228: Malaysia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 229: Malaysia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 230: Malaysia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 231: Malaysia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 232: Malaysia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 233: Malaysia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 234: Malaysia Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 235: Malaysia Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 236: Malaysia Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 237: Malaysia Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 238: Malaysia Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 239: Malaysia Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 240: Malaysia Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Figure 241: Malaysia Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
Figure 242: Malaysia Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 243: Malaysia Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 244: Malaysia Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 245: Malaysia Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 246: Malaysia Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 247: Malaysia Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 248: Malaysia Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 249: Malaysia Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 250: Malaysia Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 251: Malaysia Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 252: Malaysia Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 253: Malaysia Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 254: Malaysia Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 255: Malaysia Travel - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 256: Malaysia Sales Uplift by Retail Sector (%), 2025
Figure 257: Malaysia Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 258: Malaysia Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 259: Malaysia Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 260: Malaysia Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 261: Malaysia Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 262: Malaysia Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 263: Malaysia Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 264: Malaysia Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 265: Malaysia Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 266: Malaysia Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 267: Malaysia Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 268: Malaysia Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 269: Malaysia Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 270: Malaysia Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 271: Malaysia Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 272: Malaysia Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 273: Malaysia Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 274: Malaysia Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 275: Malaysia Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 276: Malaysia Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 277: Malaysia Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 278: Malaysia Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 279: Malaysia Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 280: Malaysia Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2025-2030
Figure 281: Malaysia Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 282: Malaysia Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 283: Malaysia Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 284: Malaysia Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 285: Malaysia Closed Loop Gift Card Market Share Analysis by Top Retailers, 2025
Figure 286: Malaysia Gift Card Market Share Analysis by Redemption Rate, 2021-2025
Figure 287: Malaysia Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference, 2025
Figure 288: Malaysia Digital Gift Card Market Share Analysis by Delivery Channel, 2025

Companies Mentioned

  • Lotus’s Malaysia
  • Giant
  • Sunway REIT
  • 99 Speedmart
  • Mr. D.I.Y.
  • Ikea
  • Watsons
  • Apple
  • Aeon Big
  • Guardian

Table Information