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Japan Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update- Product Image
Japan Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update- Product Image
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Japan Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update

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    Report

  • 320 Pages
  • January 2026
  • Region: Japan
  • PayNXT360
  • ID: 6219793
Description Jump to:
The Gift Card market in Japan is expected to grow by 7.4% on annual basis to reach US$26.61 billion in 2026.

The gift card market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7% from 2026-2030. By the end of 2030, the Gift Card sector is projected to expand from its 2025 value of USD 24.79 billion to approximately USD 34.87 billion.

1. Shift Gift Cards from Physical Retail Products to Account-Linked Digital Value

  • Gift cards in Japan are increasingly issued and redeemed as account-linked digital balances rather than as physical cards or single-use codes. Platforms such as Amazon Japan and Rakuten position gift cards as stored value tied to logged-in user accounts, allowing partial redemption, balance tracking, and reuse across multiple purchases.
  • Digital gift cards are also embedded into platform ecosystems, where balances can be used seamlessly alongside loyalty points and promotional credits.
  • Japan’s retail ecosystem is increasingly account-centric, with strong consumer expectations around balance visibility, precise transaction records, and customer support. From an operational perspective, account-linked gift cards reduce customer service friction related to lost cards, expired codes, and balance disputes.
  • This shift is expected to intensify. Gift cards will continue to evolve toward prepaid account functionality, reducing the strategic importance of standalone physical cards outside of limited gifting contexts.

2. Integrate Gift Cards into Mobile Wallets and QR-Based Payment Flows

  • Gift cards are being embedded into mobile wallets and QR-based payment apps rather than sold as separate products. Platforms such as PayPay and LINE Pay support digital gift value that can be redeemed directly at checkout alongside wallet balances.
  • Retailers increasingly treat gift cards as another form of stored wallet value rather than a gifting-only instrument. The expansion of cashless payments and QR code acceptance across convenience stores, foodservice, and mass retail has normalized wallet-based spending.
  • Consumers expect gift value to behave like a cash-equivalent balance within familiar payment apps. Wallet-native gift cards are likely to become the default digital format. Standalone e-gift codes will persist, but will decline in strategic relevance compared to in-app stored value.

3. Use Gift Cards as Controlled Instruments for Corporate and Promotional Spend

  • Japanese enterprises increasingly use gift cards for employee rewards, sales incentives, and consumer promotions, positioning them as controlled-value disbursement tools rather than discretionary gifts.
  • Digital gift cards are favored for their traceability, denomination control, and simplified reconciliation. Companies seek alternatives to cash bonuses that offer clearer usage boundaries and lower administrative burden.
  • Digital issuance aligns with broader shifts toward automated HR, marketing, and incentive platforms.
  • Corporate use cases are expected to expand steadily, particularly for digital-only gift cards with usage controls and reporting features. This segment will contribute to more predictable, non-seasonal demand.

4. Concentrate Gift Card Spend Within Closed-Loop Entertainment and Platform Ecosystems

  • Gift cards in Japan are increasingly designed to lock spend within closed ecosystems, particularly in gaming, digital content, and platform services. Examples include Nintendo eShop cards and Apple Gift Cards, which consolidate spending across multiple services under a single balance. These gift cards function as ecosystem entry points rather than brand-specific vouchers.
  • Platform operators prioritize retention and repeat usage within their own ecosystems. Consumers are familiar with prepaid models for entertainment and digital services, reducing friction in adoption.
  • Ecosystem-based gift cards are expected to gain share, particularly in digital content and subscriptions. Interoperability across platforms will remain limited.

Competitive Landscape

Competitive dynamics will increasingly favor large platforms with existing user accounts, wallets, and loyalty systems. Independent gift card aggregators are expected to face pressure as platforms internalize issuance, storage, and redemption. Competition will shift toward who controls balance visibility, redemption flexibility, and cross-service usability, not price or variety alone.

Current State of the Market

  • Japan’s gift card market is moderately concentrated, with competition shaped more by platform ecosystems and payment rails than by pure-play gift card specialists. Gift cards are treated as stored-value instruments embedded within commerce, content, and payment platforms, rather than as standalone retail SKUs.
  • Competitive intensity is driven by control over distribution channels (e-commerce platforms, mobile wallets, convenience stores) and closed-loop redemption environments, limiting the role of independent aggregators.

Key Players and New Entrants

  • Amazon Japan remains the dominant multi-category gift card issuer, using gift cards to anchor account-based spending across retail and digital services. Rakuten integrates gift cards tightly with Rakuten Points and its broader ecosystem, reinforcing cross-service usage rather than third-party interoperability.
  • Apple and Google maintain strong positions through ecosystem-wide gift cards spanning apps, content, and subscriptions. Mobile payment operators such as PayPay act as distribution gateways, listing third-party digital gift cards inside wallet environments.
  • The new entry is largely incremental, focused on wallet-based distribution partnerships rather than on disruptive standalone players.

Recent Launches, Mergers, and Acquisitions

  • Japan has seen limited gift-card-specific M&A activity in the past 12 months. Competitive shifts have occurred primarily through catalog expansion and in-app placement, not acquisitions.
  • Platform operators have expanded digital-only denominations, instant issuance, and wallet storage, reinforcing internal ecosystems rather than pursuing consolidation. Partnerships between wallets and major brands have increased, but these are commercial integrations rather than structural mergers.
This report provides a detailed data-centric analysis of the Gift Card industry in Japan, covering growth opportunities and potential constraints across multiple retail sectors. With more than 90+ KPIs, this report delivers a comprehensive view of gift card market dynamics, including market size and outlook, spend patterns, digital adoption, and competitive market share insights.

It breaks down market opportunities across gift card formats and usage dimensions, including functional attributes (open loop and closed loop), retail and corporate segments, distribution channels (online and offline), and delivery models. In addition, it provides clear insights into consumer and corporate purchasing behaviour, gifting occasions, and retail sector spending patterns. KPIs measured in both value and volume terms enable a deep understanding of gift card adoption, usage intensity, and end-market dynamics.

The research methodology follows established industry best practices. Its independent analysis is supported by a proprietary analytics framework, delivering a detailed view of emerging business and investment opportunities within the gift card market.

Report Scope

This report provides in-depth, data-centric analysis of the Gift Card industry in Japan through 118 tables and 288 charts. Below is a summary of key market segments.

Japan Total Gift Spend Overview and Forecast

  • Total Gift Spend by Value - Market Size and Forecast
  • Total Gift Spend by Volume - Trend Analysis
  • Gift Spend Market Share by Consumer Segment
  • Gift Spend Analysis by Product Category
  • Gift Spend Analysis by Retail Sector

Japan Retail Consumer Gift Spend Analysis

  • Retail Consumer Gift Spend - Market Size and Forecast
  • Retail Consumer Gift Spend by Volume
  • Retail Consumer Gift Spend by Product Category
  • Retail Consumer Gift Spend by Retail Sector

Japan Corporate Consumer Gift Spend Analysis

  • Corporate Consumer Gift Spend - Market Size and Forecast
  • Corporate Consumer Gift Spend by Volume
  • Corporate Consumer Gift Spend by Product Category
  • Corporate Consumer Gift Spend by Retail Sector

Japan Gift Card Market Size and Structure

  • Gift Card Spend - Market Size and Forecast
  • Gift Card Spend by Transaction Value and Volume
  • Average Value per Gift Card and Unused Value Analysis
  • Gift Card Spend Market Share by Consumer Segment
  • Gift Card Spend Market Share by Functional Attribute

Japan Digital Gift Card Market Analysis

  • Digital Gift Card Market Size and Forecast
  • Digital Gift Card Penetration by Occasion
  • Retail Consumer Digital Gift Card Spend
  • Corporate Consumer Digital Gift Card Spend
  • Digital Gift Card Spend by Enterprise Size

Japan Gift Card Spend by Demographics and Purchase Behaviour

  • Gift Card Spend Share by Payment Method
  • Gift Card Spend Share by Age, Income, and Gender
  • Digital Gift Card Spend Share by Demographics
  • Gift Card Consumer Purchase Behaviour
  • Corporate Gift Card Spend by Company Type

Japan Retail Consumer Gift Card Analysis

  • Retail Consumer Gift Card Spend - Market Size and Forecast
  • Retail Consumer Gift Card Spend by Occasion
  • Retail Consumer Gift Card Spend by Functional Attribute
  • Retail Consumer Digital Gift Card Spend

Japan Corporate Consumer Gift Card Analysis

  • Corporate Consumer Gift Card Spend - Market Size and Forecast
  • Corporate Consumer Gift Card Spend by Occasion
  • Corporate Consumer Gift Card Spend by Functional Attribute
  • Corporate Consumer Digital Gift Card Spend

Japan Gift Card Spend by Functional Attribute

  • Open Loop vs. Closed Loop Gift Card Spend
  • Open Loop Gift Card Spend - Market Size and Forecast
  • Closed Loop Gift Card Spend - Market Size and Forecast
  • Average Gift Card Value by Functional Attribute

Japan Gift Card Spend by Occasion

  • Festivals and Special Celebration Days
  • Milestone Celebrations
  • Self-Use
  • Other Occasions

Japan Corporate Gift Card Spend by Company Size

  • Gift Card Spend by Large Enterprises
  • Gift Card Spend by Mid-Tier Enterprises
  • Gift Card Spend by Small-Scale Enterprises

Japan Gift Card Spend by Distribution Channel

  • Online vs. Offline Distribution
  • Retail vs. Corporate Closed Loop Distribution
  • First-Party vs. Third-Party Online Distribution

Japan Gift Card Spend by Retail Sector

  • Gift Card Spend by Retail Sector - Market Size and Forecast
  • Gift Card Spend Market Share by Retail Sector
  • Sales Uplift Impact by Retail Sector

Japan Competitive and Format-Level Analysis

  • Closed Loop Gift Card Market Share by Key Retailers
  • Gift Card Market Share by Redemption Rate
  • Single-Brand vs. Multi-Brand Gift Card Preference
  • Digital Gift Card Delivery Channel Share by Age Group

Reasons to Buy

  • Strategic and Innovation Insights: Understand where the gift card market in Japan is heading by assessing how the ecosystem is shifting toward digital gift cards, evolving delivery mechanisms, and changing format preferences (single-brand vs multi-brand). The report also helps interpret how redemption behaviour and sales uplift considerations are influencing retailer and corporate programme strategies.
  • Comprehensive Understanding of Gift Card Market Dynamics in Japan: Build a full view of gifting and gift cards by linking total gift spend with retail and corporate consumer gift spend, and then narrowing into gift card-specific performance. The coverage spans consumer segments, product categories, retail sectors, and market share views to explain how the market is structured and where growth is concentrated.
  • Value and Volume-Based KPIs for Market Accuracy: Use a structured KPI view across gift card spend size and forecast, transaction value and volume, average value per card, and unused value to evaluate market momentum and efficiency. The report further strengthens accuracy through digital gift card sizing, penetration by occasion, and detailed split views for retail and corporate consumers.
  • Competitive Landscape Assessment: Evaluate market concentration and competitive intensity through retailer-level closed-loop market share analysis, along with comparisons by functional attribute (open-loop vs closed-loop) and format preference (single-brand vs multi-brand). This supports realistic benchmarking of leading retailers and the relative role of competing propositions in Japan.
  • Actionable Inputs for Distribution and Growth Strategies: Identify where opportunity is strongest by analysing channel splits (online vs offline) and online sub-channels (first-party vs third-party), alongside sector-level views of gift card spend and sales uplift. These insights help refine expansion priorities, partner selection, and distribution strategy across retail and corporate programmes.
  • In-Depth Purchase Behaviour and Demographic Insights: Strengthen targeting and programme design using insights on payment method share, spend split by age, income, and gender, and how digital gift card behaviour differs across demographics. Corporate demand is further unpacked by company type and company size, supporting more tailored incentive and gifting strategies.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2. Japan Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2021-2030
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2021-2030
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2021-2030
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3. Japan Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2021-2030
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2021-2030
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4. Japan Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2021-2030
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2021-2030
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5. Japan Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2021-2030
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2021-2030
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2021-2030
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2021-2030
6. Japan Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2021-2030
6.2 Digital Gift Card Penetration by Occasion, 2021-2030
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7. Japan Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Payment Methods
7.2 Gift Card Spend Share by Age, Income, and Gender
7.3 Digital Gift Card Spend Share by Age, Income, and Gender
7.4 Gift Card Consumer Purchase Behaviour
7.5 Corporate Consumer Gift Card Spend by Company Type
8. Japan Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2021-2030
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
9. Japan Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10. Japan Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2021-2030
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2021-2030
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2021-2030
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2021-2030
11. Japan Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2021-2030
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
12. Japan Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13. Japan Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2021-2030
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2021-2030
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2021-2030
14. Japan Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2021-2030
15. Japan Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16. Japan Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2023-2030
17. Japan Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18. Japan Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19. Japan Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20. Japan Closed Loop Gift Card Market Share Analysis by Key Retailers21. Japan Gift Card Market Share Analysis by Redemption Rate22. Japan Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference23. Japan Digital Gift Card Market Share Analysis by Delivery Channel
24. Further Reading
24.1 About the Publisher
24.2 Related Research
List of Tables
Table 1: Japan Total Gift Spend Analysis (US$ Million), 2021-2030
Table 2: Japan Gift Card Penetration by Market Value(%), 2021-2030
Table 3: Japan Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 4: Japan Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 5: Japan Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 6: Japan Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 7: Japan Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 8: Japan Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 9: Japan Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 10: Japan Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 11: Japan Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 12: Japan Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 13: Japan Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 14: Japan Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 15: Japan Gift Card Load Value (US$ Million), 2021-2030
Table 16: Japan Number of Gift Cards Purchased (Million) 2021-2030
Table 17: Japan Gift Card Transaction Value (US$ Million), 2021-2030
Table 18: Japan Gift Card Transaction Volume (Million), 2021-2030
Table 19: Japan Average Value of Per Transaction (US$), 2021-2030
Table 20: Japan Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Table 21: Japan Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 22: Japan Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 23: Japan Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 24: Japan Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Table 25: Japan Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 26: Japan Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 28: Japan Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 29: Japan Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Table 30: Japan Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Table 31: Japan Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 32: Japan Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 33: Japan Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 34: Japan Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 35: Japan Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 36: Japan Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 37: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 38: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 39: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 40: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Table 41: Japan Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 42: Japan Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 43: Japan Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 44: Japan Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 45: Japan Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 46: Japan Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 47: Japan Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 48: Japan Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 49: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 50: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 51: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 52: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Table 53: Japan Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Table 54: Japan Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 55: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 56: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 57: Japan Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 58: Japan Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 59: Japan Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 60: Japan Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 61: Japan Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 62: Japan Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 63: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 64: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 65: Japan Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Table 66: Japan Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Table 67: Japan Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Table 68: Japan Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Table 69: Japan Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Table 70: Japan Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Table 71: Japan Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Table 72: Japan Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Table 73: Japan Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 74: Japan Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 75: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 76: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 77: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 78: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Table 79: Japan Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 80: Japan Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 81: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 82: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 83: Japan Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 84: Japan Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 85: Japan Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 86: Japan Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 87: Japan Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 88: Japan Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 89: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 90: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 91: Japan Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Table 92: Japan Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Table 93: Japan Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Table 94: Japan Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Table 95: Japan Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Table 96: Japan Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Table 97: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 98: Japan Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Table 99: Japan Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 100: Japan Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Table 101: Japan Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 102: Japan Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Table 103: Japan Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 104: Japan Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Table 105: Japan Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 106: Japan Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 107: Japan Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 108: Japan Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 109: Japan Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 110: Japan Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 111: Japan Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 112: Japan Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 113: Japan Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 114: Japan Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 115: Japan Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 116: Japan Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 117: Japan Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Table 118: Japan Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
List of Figures
Figure 1: Methodology Framework
Figure 2: Japan Total Gift Spend Analysis (US$ Million), 2021-2030
Figure 3: Japan Gift Card Penetration by Market Value(%), 2021-2030
Figure 4: Japan Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 5: Japan Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 6: Japan Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 7: Japan Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 8: Japan Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 9: Japan Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 10: Japan Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 11: Japan Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 12: Japan Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 13: Japan Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 14: Japan Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 15: Japan Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 16: Japan Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 17: Japan Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 18: Japan Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 19: Japan Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 20: Japan Other - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 21: Japan Food & Beverage - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 22: Japan Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 23: Japan Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 24: Japan Books & Media Products - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 25: Japan Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 26: Japan Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 27: Japan Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 28: Japan Jewelry - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 29: Japan Sporting Goods - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 30: Japan Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 31: Japan Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 32: Japan Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 33: Japan Other - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 34: Japan Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 35: Japan Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 36: Japan Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 37: Japan Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 38: Japan Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 39: Japan Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 40: Japan Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 41: Japan Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 42: Japan Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 43: Japan Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 44: Japan Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 45: Japan Specialty Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 46: Japan Health & Wellness - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 47: Japan Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 48: Japan Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 49: Japan Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 50: Japan Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 51: Japan Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 52: Japan Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 53: Japan Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 54: Japan Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 55: Japan Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 56: Japan Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 57: Japan Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 58: Japan Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 59: Japan Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 60: Japan Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 61: Japan Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 62: Japan Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 63: Japan Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 64: Japan Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 65: Japan Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 66: Japan Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 67: Japan Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 68: Japan Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 69: Japan Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 70: Japan Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 71: Japan Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 72: Japan Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 73: Japan Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 74: Japan Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 75: Japan Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 76: Japan Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 77: Japan Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 78: Japan Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 79: Japan Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 80: Japan Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 81: Japan Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 82: Japan Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 83: Japan Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 84: Japan Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 85: Japan Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 86: Japan Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 87: Japan Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 88: Japan Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 89: Japan Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 90: Japan Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 91: Japan Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 92: Japan Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 93: Japan Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 94: Japan Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 95: Japan Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 96: Japan Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 97: Japan Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 98: Japan Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 99: Japan Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 100: Japan Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 101: Japan Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 102: Japan Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 103: Japan Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 104: Japan Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 105: Japan Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 106: Japan Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 107: Japan Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 108: Japan Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 109: Japan Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 110: Japan Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 111: Japan Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 112: Japan Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 113: Japan Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 114: Japan Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 115: Japan Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 116: Japan Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 117: Japan Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 118: Japan Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 119: Japan Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 120: Japan Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 121: Japan Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 122: Japan Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 123: Japan Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 124: Japan Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 125: Japan Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 126: Japan Gift Card Load Value (US$ Million), 2021-2030
Figure 127: Japan Number of Gift Cards Purchased (Million) 2021-2030
Figure 128: Japan Gift Card Transaction Value (US$ Million), 2021-2030
Figure 129: Japan Gift Card Transaction Volume (Million), 2021-2030
Figure 130: Japan Average Value of Per Transaction (US$), 2021-2030
Figure 131: Japan Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Figure 132: Japan Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 133: Japan Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 134: Japan Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 135: Japan Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Figure 136: Japan Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 137: Japan Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 139: Japan Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 140: Japan Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Figure 141: Japan Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Figure 142: Japan Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 143: Japan Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 144: Japan Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 145: Japan Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 146: Japan Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 147: Japan Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 148: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 149: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 150: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 151: Japan Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Figure 152: Japan Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 153: Japan Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 154: Japan Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 155: Japan Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 156: Japan Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 157: Japan Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 158: Japan Gift Card Spend Share by Payment Methods, 2025
Figure 159: Japan Gift Card Spend Share by Age, 2025
Figure 160: Japan Gift Card Spend by Income, 2025
Figure 161: Japan Gift Card Spend by Gender, 2025
Figure 162: Japan Digital Gift Card Spend Share by Age, 2025
Figure 163: Japan Digital Gift Card Spend by Income, 2025
Figure 164: Japan Digital Gift Card Spend by Gender, 2025
Figure 165: Japan Gift Card Consumer Purchase Behaviour, 2025
Figure 166: Japan Expected Gift Card Purchase in 2025
Figure 167: Japan Gift Card Spend 2025 - Large Enterprise
Figure 168: Japan Gift Card Spend 2025 - Mid Tier
Figure 169: Japan Gift Card Spend 2025 - Small Scale
Figure 170: Japan Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 171: Japan Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 172: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 173: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 174: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 175: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Figure 176: Japan Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Figure 177: Japan Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 178: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 179: Japan Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 180: Japan Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 181: Japan Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Figure 182: Japan Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 183: Japan Retail Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 184: Japan Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 185: Japan Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 186: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 187: Japan Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 188: Japan Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Figure 189: Japan Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Figure 190: Japan Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Figure 191: Japan Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Figure 192: Japan Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Figure 193: Japan Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Figure 194: Japan Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Figure 195: Japan Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Figure 196: Japan Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 197: Japan Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 198: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 199: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 200: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 201: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Figure 202: Japan Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 203: Japan Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 204: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 205: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 206: Japan Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 207: Japan Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 208: Japan Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 209: Japan Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 210: Japan Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 211: Japan Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 212: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 213: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 214: Japan Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Figure 215: Japan Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Figure 216: Japan Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Figure 217: Japan Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Figure 218: Japan Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Figure 219: Japan Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Figure 220: Japan Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 221: Japan Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Figure 222: Japan Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 223: Japan Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Figure 224: Japan Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 225: Japan Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Figure 226: Japan Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 227: Japan Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Figure 228: Japan Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 229: Japan Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 230: Japan Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 231: Japan Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 232: Japan Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 233: Japan Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 234: Japan Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 235: Japan Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 236: Japan Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 237: Japan Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 238: Japan Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 239: Japan Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 240: Japan Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Figure 241: Japan Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
Figure 242: Japan Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 243: Japan Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 244: Japan Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 245: Japan Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 246: Japan Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 247: Japan Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 248: Japan Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 249: Japan Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 250: Japan Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 251: Japan Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 252: Japan Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 253: Japan Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 254: Japan Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 255: Japan Travel - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 256: Japan Sales Uplift by Retail Sector (%), 2025
Figure 257: Japan Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 258: Japan Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 259: Japan Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 260: Japan Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 261: Japan Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 262: Japan Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 263: Japan Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 264: Japan Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 265: Japan Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 266: Japan Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 267: Japan Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 268: Japan Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 269: Japan Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 270: Japan Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 271: Japan Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 272: Japan Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 273: Japan Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 274: Japan Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 275: Japan Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 276: Japan Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 277: Japan Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 278: Japan Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 279: Japan Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 280: Japan Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2025-2030
Figure 281: Japan Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 282: Japan Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 283: Japan Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 284: Japan Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 285: Japan Closed Loop Gift Card Market Share Analysis by Top Retailers, 2025
Figure 286: Japan Gift Card Market Share Analysis by Redemption Rate, 2021-2025
Figure 287: Japan Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference, 2025
Figure 288: Japan Digital Gift Card Market Share Analysis by Delivery Channel, 2025

Companies Mentioned

  • Amazon Japan
  • Rakuten
  • 7-Eleven Japan
  • Lawson
  • Ito-Yokado
  • AEON Retail
  • FamilyMart
  • Daimaru Matsuzakaya
  • Yodobashi Camera
  • Uniqlo

Table Information

Report AttributeDetails
No. of Pages320
PublishedJanuary 2026
Forecast Period2026 - 2030
Estimated Market Value ( USD ) in 2026 $ 26.61 Billion
Forecasted Market Value ( USD ) by 2030 $ 34.87 Billion
Compound Annual Growth Rate7.0%
Regions CoveredJapan
No. of Companies Mentioned10

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