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China Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update- Product Image
China Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update- Product Image
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China Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update

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    Report

  • 320 Pages
  • January 2026
  • Region: China
  • PayNXT360
  • ID: 6219807
Description Jump to:
The Gift Card market in China is expected to grow by 7.5% on annual basis to reach US$204.29 billion in 2026.

The gift card market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 8.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.1% from 2026-2030. By the end of 2030, the Gift Card sector is projected to expand from its 2025 value of USD 190.04 billion to approximately USD 268.98 billion.

1. Embed Gift Cards as Native Wallet Value Inside Super-Apps

  • Gift cards in China are increasingly structured as stored value embedded directly within super-app wallets rather than as standalone retail products. Platforms such as Alibaba Group (via Taobao and Tmall) and Tencent (via WeChat Pay) position gift cards as balance-like instruments usable across multiple in-ecosystem services, including commerce, digital content, and services. Consumers purchase, store, and redeem gift value without leaving the primary app environment, blurring the line between gifting, prepaid balance, and promotional credit.
  • China’s retail and digital services ecosystem is already organised around closed-loop platforms where payments, identity, loyalty, and fulfilment are tightly integrated. Gift cards fit naturally as another internal value container that reinforces ecosystem retention rather than external spending. Platforms also prefer wallet-native value because it reduces fraud exposure and customer service friction associated with one-time codes.
  • This model will intensify. Gift cards will increasingly resemble account-level balances rather than discrete products, limiting the role of independent aggregators and reducing interoperability across platforms.

2. Reposition Gift Cards as Programmatic Corporate Spend Tools

  • Enterprises in China are using gift cards as controlled, programmatic disbursement tools for employee benefits, sales incentives, and customer engagement rather than discretionary rewards. Platforms such as JD.com offer enterprise gifting and prepaid solutions that allow bulk issuance, category restrictions, and usage tracking within JD’s merchant network.
  • Corporate demand is shaped by compliance, tax treatment, and internal controls. Gift cards provide a middle ground between cash (hard to control) and merchandise (logistically complex). As enterprise procurement and HR functions digitise, gift cards are treated as configurable spend instruments rather than rewards.
  • B2B volumes will become structurally more important than consumer seasonal gifting. Expect tighter integration between enterprise platforms, invoicing systems, and gift-card issuance, with reduced tolerance for open-ended or transferable value.

3. Use Gift Cards to Monetise Digital-Only Consumption Categories

  • Gift cards in China are widely used to prepay for digital consumption such as gaming, streaming, education, and creator economies. Platforms linked to NetEase and Tencent distribute prepaid value that converts directly into in-platform credits rather than external vouchers.
  • Digital content platforms prioritise prepaid value to manage churn, smooth revenue recognition, and reduce reliance on card-based subscriptions. Gift cards also support parental control and youth spending management, which are persistent regulatory and social considerations in China.
  • Digital-only gift cards will continue to expand, while physical retail gifting becomes relatively less strategic. Closed-loop prepaid models will dominate categories where recurring spend and content regulation intersect.

4. Apply Gift Cards as Risk-Managed Alternatives to Direct Payments

  • Gift cards are increasingly positioned as lower-risk payment substitutes in scenarios involving minors, promotions, or controlled access. Some platforms encourage prepaid or gift-based funding before allowing spend in sensitive categories, reducing exposure to chargebacks and misuse.
  • Heightened scrutiny of consumer protection, youth spending, and platform accountability encourages intermediated value rather than unrestricted payments. Gift cards provide a buffer layer between funding sources and consumption.
  • Risk-segmented gift cards will persist as a functional layer in regulated or sensitive use cases. This will reinforce closed ecosystems and reduce cross-platform portability of gift value.

Competitive Landscape

Over the next 2-4 years, competitive intensity will increase within ecosystems but remain limited across ecosystems. Large platforms will deepen control through tighter wallet integration, enterprise tooling, and category-specific gift products. Cross-platform interoperability will remain constrained, favouring incumbents with scale and regulatory alignment. Standalone gift card providers are unlikely to gain a meaningful share unless tightly coupled to dominant platforms.

Current State of the Market

  • China’s gift card market is characterised by high competitive concentration within large platform ecosystems rather than fragmentation among specialist gift card players. Gift cards operate primarily as closed-loop value instruments, embedded inside dominant e-commerce, payment, and digital-service platforms. Competition is less about card design or retail shelf presence and more about ecosystem reach, merchant coverage, and integration with wallets, enterprise systems, and content platforms. Independent, cross-platform gift card aggregators play a limited role compared to Western markets, as platform owners retain tight control over issuance and redemption.

Key Players and New Entrants

  • The market is led by platform-native players, including Alibaba Group, which distributes gift cards across Taobao, Tmall, and affiliated digital services, and Tencent, where gift cards and prepaid value are deeply embedded within WeChat Pay-enabled merchant and content ecosystems. JD.com plays a strong role in enterprise and logistics-linked gift cards, particularly for corporate procurement and employee benefits. Digital content-focused players, such as NetEase, issue prepaid and gift value tied directly to games and subscriptions. New entrants tend to emerge within existing ecosystems (e.g., vertical SaaS providers enabling enterprise gifting) rather than as standalone consumer brands.

Recent Launches, Mergers, and Acquisitions

  • Recent activity has focused on product expansion and integration rather than headline M&A. Platforms have expanded enterprise gifting dashboards, API-based bulk issuance, and category-restricted gift cards aligned with internal compliance requirements. Partnerships between platforms and enterprise software providers have increased, allowing gift cards to be embedded into HR, incentives, and procurement workflows. Consolidation has largely occurred internally, with platforms absorbing gifting features rather than acquiring external specialists.
This report provides a detailed data-centric analysis of the Gift Card industry in China, covering growth opportunities and potential constraints across multiple retail sectors. With more than 90+ KPIs, this report delivers a comprehensive view of gift card market dynamics, including market size and outlook, spend patterns, digital adoption, and competitive market share insights.

It breaks down market opportunities across gift card formats and usage dimensions, including functional attributes (open loop and closed loop), retail and corporate segments, distribution channels (online and offline), and delivery models. In addition, it provides clear insights into consumer and corporate purchasing behaviour, gifting occasions, and retail sector spending patterns. KPIs measured in both value and volume terms enable a deep understanding of gift card adoption, usage intensity, and end-market dynamics.

The research methodology follows established industry best practices. Its independent analysis is supported by a proprietary analytics framework, delivering a detailed view of emerging business and investment opportunities within the gift card market.

Report Scope

This report provides in-depth, data-centric analysis of Gift Card industry in China through 118 tables and 288 charts. Below is a summary of key market segments.

China Total Gift Spend Overview and Forecast

  • Total Gift Spend by Value - Market Size and Forecast
  • Total Gift Spend by Volume - Trend Analysis
  • Gift Spend Market Share by Consumer Segment
  • Gift Spend Analysis by Product Category
  • Gift Spend Analysis by Retail Sector

China Retail Consumer Gift Spend Analysis

  • Retail Consumer Gift Spend - Market Size and Forecast
  • Retail Consumer Gift Spend by Volume
  • Retail Consumer Gift Spend by Product Category
  • Retail Consumer Gift Spend by Retail Sector

China Corporate Consumer Gift Spend Analysis

  • Corporate Consumer Gift Spend - Market Size and Forecast
  • Corporate Consumer Gift Spend by Volume
  • Corporate Consumer Gift Spend by Product Category
  • Corporate Consumer Gift Spend by Retail Sector

China Gift Card Market Size and Structure

  • Gift Card Spend - Market Size and Forecast
  • Gift Card Spend by Transaction Value and Volume
  • Average Value per Gift Card and Unused Value Analysis
  • Gift Card Spend Market Share by Consumer Segment
  • Gift Card Spend Market Share by Functional Attribute

China Digital Gift Card Market Analysis

  • Digital Gift Card Market Size and Forecast
  • Digital Gift Card Penetration by Occasion
  • Retail Consumer Digital Gift Card Spend
  • Corporate Consumer Digital Gift Card Spend
  • Digital Gift Card Spend by Enterprise Size

China Gift Card Spend by Demographics and Purchase Behaviour

  • Gift Card Spend Share by Payment Method
  • Gift Card Spend Share by Age, Income, and Gender
  • Digital Gift Card Spend Share by Demographics
  • Gift Card Consumer Purchase Behaviour
  • Corporate Gift Card Spend by Company Type

China Retail Consumer Gift Card Analysis

  • Retail Consumer Gift Card Spend - Market Size and Forecast
  • Retail Consumer Gift Card Spend by Occasion
  • Retail Consumer Gift Card Spend by Functional Attribute
  • Retail Consumer Digital Gift Card Spend

China Corporate Consumer Gift Card Analysis

  • Corporate Consumer Gift Card Spend - Market Size and Forecast
  • Corporate Consumer Gift Card Spend by Occasion
  • Corporate Consumer Gift Card Spend by Functional Attribute
  • Corporate Consumer Digital Gift Card Spend

China Gift Card Spend by Functional Attribute

  • Open Loop vs. Closed Loop Gift Card Spend
  • Open Loop Gift Card Spend - Market Size and Forecast
  • Closed Loop Gift Card Spend - Market Size and Forecast
  • Average Gift Card Value by Functional Attribute

China Gift Card Spend by Occasion

  • Festivals and Special Celebration Days
  • Milestone Celebrations
  • Self-Use
  • Other Occasions

China Corporate Gift Card Spend by Company Size

  • Gift Card Spend by Large Enterprises
  • Gift Card Spend by Mid-Tier Enterprises
  • Gift Card Spend by Small-Scale Enterprises

China Gift Card Spend by Distribution Channel

  • Online vs. Offline Distribution
  • Retail vs. Corporate Closed Loop Distribution
  • First-Party vs. Third-Party Online Distribution

China Gift Card Spend by Retail Sector

  • Gift Card Spend by Retail Sector - Market Size and Forecast
  • Gift Card Spend Market Share by Retail Sector
  • Sales Uplift Impact by Retail Sector

China Competitive and Format-Level Analysis

  • Closed Loop Gift Card Market Share by Key Retailers
  • Gift Card Market Share by Redemption Rate
  • Single-Brand vs. Multi-Brand Gift Card Preference
  • Digital Gift Card Delivery Channel Share by Age Group

Reasons to Buy

  • Strategic and Innovation Insights: Understand where the gift card market in China is heading by assessing how the ecosystem is shifting toward digital gift cards, evolving delivery mechanisms, and changing format preferences (single-brand vs multi-brand). The report also helps interpret how redemption behaviour and sales uplift considerations are influencing retailer and corporate programme strategies.
  • Comprehensive Understanding of Gift Card Market Dynamics in China: Build a full view of gifting and gift cards by linking total gift spend with retail and corporate consumer gift spend, and then narrowing into gift card-specific performance. The coverage spans consumer segments, product categories, retail sectors, and market share views to explain how the market is structured and where growth is concentrated.
  • Value and Volume-Based KPIs for Market Accuracy: Use a structured KPI view across gift card spend size and forecast, transaction value and volume, average value per card, and unused value to evaluate market momentum and efficiency. The report further strengthens accuracy through digital gift card sizing, penetration by occasion, and detailed split views for retail and corporate consumers.
  • Competitive Landscape Assessment: Evaluate market concentration and competitive intensity through retailer-level closed-loop market share analysis, along with comparisons by functional attribute (open-loop vs closed-loop) and format preference (single-brand vs multi-brand). This supports realistic benchmarking of leading retailers and the relative role of competing propositions in China.
  • Actionable Inputs for Distribution and Growth Strategies: Identify where opportunity is strongest by analysing channel splits (online vs offline) and online sub-channels (first-party vs third-party), alongside sector-level views of gift card spend and sales uplift. These insights help refine expansion priorities, partner selection, and distribution strategy across retail and corporate programmes.
  • In-Depth Purchase Behaviour and Demographic Insights: Strengthen targeting and programme design using insights on payment method share, spend split by age, income, and gender, and how digital gift card behaviour differs across demographics. Corporate demand is further unpacked by company type and company size, supporting more tailored incentive and gifting strategies.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2. China Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2021-2030
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2021-2030
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2021-2030
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3. China Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2021-2030
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2021-2030
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4. China Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2021-2030
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2021-2030
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5. China Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2021-2030
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2021-2030
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2021-2030
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2021-2030
6. China Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2021-2030
6.2 Digital Gift Card Penetration by Occasion, 2021-2030
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7. China Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Payment Methods
7.2 Gift Card Spend Share by Age, Income, and Gender
7.3 Digital Gift Card Spend Share by Age, Income, and Gender
7.4 Gift Card Consumer Purchase Behaviour
7.5 Corporate Consumer Gift Card Spend by Company Type
8. China Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2021-2030
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
9. China Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10. China Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2021-2030
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2021-2030
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2021-2030
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2021-2030
11. China Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2021-2030
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
12. China Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13. China Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2021-2030
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2021-2030
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2021-2030
14. China Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2021-2030
15. China Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16. China Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2023-2030
17. China Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18. China Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19. China Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20. China Closed Loop Gift Card Market Share Analysis by Key Retailers21. China Gift Card Market Share Analysis by Redemption Rate22. China Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference23. China Digital Gift Card Market Share Analysis by Delivery Channel
24. Further Reading
24.1 About the Publisher
24.2 Related Research
List of Tables
Table 1: China Total Gift Spend Analysis (US$ Million), 2021-2030
Table 2: China Gift Card Penetration by Market Value(%), 2021-2030
Table 3: China Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 4: China Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 5: China Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 6: China Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 7: China Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 8: China Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 9: China Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 10: China Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 11: China Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 12: China Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 13: China Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 14: China Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 15: China Gift Card Load Value (US$ Million), 2021-2030
Table 16: China Number of Gift Cards Purchased (Million) 2021-2030
Table 17: China Gift Card Transaction Value (US$ Million), 2021-2030
Table 18: China Gift Card Transaction Volume (Million), 2021-2030
Table 19: China Average Value of Per Transaction (US$), 2021-2030
Table 20: China Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Table 21: China Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 22: China Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 23: China Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 24: China Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Table 25: China Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 26: China Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 28: China Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 29: China Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Table 30: China Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Table 31: China Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 32: China Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 33: China Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 34: China Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 35: China Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 36: China Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 37: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 38: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 39: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 40: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Table 41: China Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 42: China Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 43: China Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 44: China Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 45: China Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 46: China Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 47: China Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 48: China Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 49: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 50: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 51: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 52: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Table 53: China Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Table 54: China Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 55: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 56: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 57: China Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 58: China Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 59: China Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 60: China Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 61: China Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 62: China Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 63: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 64: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 65: China Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Table 66: China Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Table 67: China Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Table 68: China Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Table 69: China Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Table 70: China Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Table 71: China Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Table 72: China Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Table 73: China Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 74: China Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 75: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 76: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 77: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 78: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Table 79: China Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 80: China Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 81: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 82: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 83: China Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 84: China Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 85: China Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 86: China Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 87: China Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 88: China Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 89: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 90: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 91: China Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Table 92: China Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Table 93: China Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Table 94: China Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Table 95: China Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Table 96: China Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Table 97: China Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 98: China Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Table 99: China Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 100: China Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Table 101: China Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 102: China Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Table 103: China Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 104: China Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Table 105: China Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 106: China Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 107: China Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 108: China Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 109: China Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 110: China Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 111: China Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 112: China Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 113: China Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 114: China Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 115: China Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 116: China Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 117: China Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Table 118: China Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
List of Figures
Figure 1: Methodology Framework
Figure 2: China Total Gift Spend Analysis (US$ Million), 2021-2030
Figure 3: China Gift Card Penetration by Market Value(%), 2021-2030
Figure 4: China Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 5: China Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 6: China Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 7: China Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 8: China Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 9: China Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 10: China Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 11: China Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 12: China Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 13: China Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 14: China Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 15: China Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 16: China Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 17: China Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 18: China Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 19: China Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 20: China Other - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 21: China Food & Beverage - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 22: China Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 23: China Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 24: China Books & Media Products - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 25: China Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 26: China Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 27: China Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 28: China Jewelry - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 29: China Sporting Goods - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 30: China Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 31: China Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 32: China Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 33: China Other - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 34: China Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 35: China Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 36: China Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 37: China Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 38: China Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 39: China Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 40: China Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 41: China Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 42: China Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 43: China Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 44: China Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 45: China Specialty Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 46: China Health & Wellness - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 47: China Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 48: China Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 49: China Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 50: China Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 51: China Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 52: China Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 53: China Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 54: China Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 55: China Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 56: China Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 57: China Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 58: China Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 59: China Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 60: China Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 61: China Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 62: China Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 63: China Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 64: China Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 65: China Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 66: China Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 67: China Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 68: China Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 69: China Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 70: China Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 71: China Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 72: China Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 73: China Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 74: China Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 75: China Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 76: China Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 77: China Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 78: China Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 79: China Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 80: China Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 81: China Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 82: China Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 83: China Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 84: China Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 85: China Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 86: China Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 87: China Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 88: China Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 89: China Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 90: China Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 91: China Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 92: China Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 93: China Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 94: China Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 95: China Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 96: China Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 97: China Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 98: China Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 99: China Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 100: China Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 101: China Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 102: China Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 103: China Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 104: China Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 105: China Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 106: China Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 107: China Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 108: China Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 109: China Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 110: China Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 111: China Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 112: China Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 113: China Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 114: China Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 115: China Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 116: China Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 117: China Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 118: China Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 119: China Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 120: China Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 121: China Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 122: China Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 123: China Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 124: China Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 125: China Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 126: China Gift Card Load Value (US$ Million), 2021-2030
Figure 127: China Number of Gift Cards Purchased (Million) 2021-2030
Figure 128: China Gift Card Transaction Value (US$ Million), 2021-2030
Figure 129: China Gift Card Transaction Volume (Million), 2021-2030
Figure 130: China Average Value of Per Transaction (US$), 2021-2030
Figure 131: China Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Figure 132: China Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 133: China Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 134: China Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 135: China Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Figure 136: China Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 137: China Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 139: China Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 140: China Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Figure 141: China Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Figure 142: China Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 143: China Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 144: China Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 145: China Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 146: China Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 147: China Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 148: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 149: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 150: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 151: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Figure 152: China Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 153: China Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 154: China Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 155: China Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 156: China Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 157: China Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 158: China Gift Card Spend Share by Payment Methods, 2025
Figure 159: China Gift Card Spend Share by Age, 2025
Figure 160: China Gift Card Spend by Income, 2025
Figure 161: China Gift Card Spend by Gender, 2025
Figure 162: China Digital Gift Card Spend Share by Age, 2025
Figure 163: China Digital Gift Card Spend by Income, 2025
Figure 164: China Digital Gift Card Spend by Gender, 2025
Figure 165: China Gift Card Consumer Purchase Behaviour, 2025
Figure 166: China Expected Gift Card Purchase in 2025
Figure 167: China Gift Card Spend 2025 - Large Enterprise
Figure 168: China Gift Card Spend 2025 - Mid Tier
Figure 169: China Gift Card Spend 2025 - Small Scale
Figure 170: China Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 171: China Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 172: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 173: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 174: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 175: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Figure 176: China Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Figure 177: China Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 178: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 179: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 180: China Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 181: China Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Figure 182: China Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 183: China Retail Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 184: China Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 185: China Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 186: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 187: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 188: China Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Figure 189: China Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Figure 190: China Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Figure 191: China Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Figure 192: China Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Figure 193: China Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Figure 194: China Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Figure 195: China Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Figure 196: China Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 197: China Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 198: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 199: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 200: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 201: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Figure 202: China Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 203: China Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 204: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 205: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 206: China Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 207: China Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 208: China Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 209: China Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 210: China Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 211: China Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 212: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 213: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 214: China Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Figure 215: China Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Figure 216: China Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Figure 217: China Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Figure 218: China Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Figure 219: China Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Figure 220: China Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 221: China Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Figure 222: China Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 223: China Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Figure 224: China Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 225: China Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Figure 226: China Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 227: China Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Figure 228: China Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 229: China Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 230: China Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 231: China Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 232: China Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 233: China Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 234: China Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 235: China Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 236: China Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 237: China Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 238: China Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 239: China Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 240: China Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Figure 241: China Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
Figure 242: China Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 243: China Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 244: China Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 245: China Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 246: China Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 247: China Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 248: China Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 249: China Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 250: China Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 251: China Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 252: China Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 253: China Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 254: China Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 255: China Travel - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 256: China Sales Uplift by Retail Sector (%), 2025
Figure 257: China Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 258: China Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 259: China Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 260: China Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 261: China Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 262: China Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 263: China Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 264: China Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 265: China Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 266: China Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 267: China Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 268: China Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 269: China Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 270: China Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 271: China Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 272: China Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 273: China Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 274: China Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 275: China Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 276: China Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 277: China Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 278: China Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 279: China Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 280: China Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2025-2030
Figure 281: China Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 282: China Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 283: China Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 284: China Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 285: China Closed Loop Gift Card Market Share Analysis by Top Retailers, 2025
Figure 286: China Gift Card Market Share Analysis by Redemption Rate, 2021-2025
Figure 287: China Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference, 2025
Figure 288: China Digital Gift Card Market Share Analysis by Delivery Channel, 2025

Companies Mentioned

  • JD.com
  • Alibaba (all brands)
  • Vip.com
  • Unimart
  • Yonghui Superstores
  • RT-Mart
  • Belle (all brands)
  • Samsung Retail
  • Wumart
  • Suning.com

Table Information

Report AttributeDetails
No. of Pages320
PublishedJanuary 2026
Forecast Period2026 - 2030
Estimated Market Value ( USD ) in 2026 $ 204.29 Billion
Forecasted Market Value ( USD ) by 2030 $ 268.98 Billion
Compound Annual Growth Rate7.1%
Regions CoveredChina
No. of Companies Mentioned10

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