Electric Kettle Market Report: Trends, Forecast and Competitive Analysis to 2031

• Within the raw material category, stainless steel is expected to witness the highest growth over the forecast period.
• Within the application category, residential is expected to witness higher growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Electric Kettle Market

• Smart Electric Kettles: Smart electric kettles with app control, voice assistants, and Wi-Fi capabilities are gaining traction. These kettles allow users to remotely control boiling temperatures, track energy consumption, and customize settings. As IoT technology becomes more integrated into home appliances, smart kettles are becoming a popular choice for tech-savvy consumers seeking convenience.
• Sustainability and Energy Efficiency: Energy-efficient kettles are becoming increasingly popular as consumers focus on reducing their environmental impact. Features like rapid boiling times, automatic shut-off, and eco-friendly materials are central to this trend. Manufacturers are investing in sustainable production processes, using BPA-free plastics and recyclable components, which align with the growing global focus on sustainability.
• Compact and Space-Saving Designs: With urbanization on the rise, especially in crowded cities, compact and space-saving electric kettles are becoming more desirable. These models offer the same functionality but are smaller and more suited for small kitchens or dorm rooms. This trend is especially prevalent in countries like Japan and India, where space is at a premium.
• Multi-Functionality: Electric kettles are increasingly being designed with multi-functional capabilities, such as temperature control for different types of teas, rapid boiling, and built-in filtration systems. Consumers are now looking for versatile appliances that can cater to various needs, such as brewing different beverages, making instant soups, or sterilizing water for baby bottles.
• Premium and Designer Models: There is a growing interest in premium and designer electric kettles, especially in developed markets like the U.S. and Germany. Consumers are willing to pay a premium for aesthetically pleasing models made from high-quality materials like stainless steel or glass. These kettles often come with advanced features like precise temperature control and longer durability.

Recent Developments in the Electric Kettle Market

• Introduction of Smart Kettles: Smart electric kettles with Wi-Fi and Bluetooth connectivity are a recent development, offering remote control through mobile apps and integration with voice assistants like Amazon Alexa and Google Assistant. These kettles allow users to adjust boiling temperatures, track energy consumption, and set timers for convenience, catering to the growing demand for connected home appliances.
• Energy-Efficient and Fast-Boiling Models: As sustainability and energy savings become more important, manufacturers have focused on producing energy-efficient kettles with faster boiling times. These models feature advanced heating elements that reduce energy consumption while boiling water quickly. Brands are also integrating eco-friendly designs, such as BPA-free materials, to attract environmentally conscious consumers.
• Stainless Steel and Glass Kettles: The popularity of stainless steel and glass electric kettles has surged due to their durability, aesthetic appeal, and ease of cleaning. These materials are also less likely to retain odors or stain over time, making them more hygienic. Additionally, many high-end models feature stainless steel elements that improve heating efficiency and ensure longer product lifespans.
• Temperature Control and Multi-Functionality: The integration of precise temperature control systems has become a key development. Premium electric kettles now offer temperature presets for various beverages like tea, coffee, and instant soup. Some models also come with additional features like water filtration systems and built-in timers, providing consumers with a more versatile and convenient user experience.
• Increased Demand for Compact Models: With more consumers living in smaller spaces, compact and space-saving electric kettles have gained popularity. These models offer the same high-performance features but in smaller sizes that are ideal for tight spaces, such as small apartments or office kitchens. Manufacturers are focusing on producing sleek, lightweight, and portable designs.

Strategic Growth Opportunities in the Electric Kettle Market

• Growth of Smart Appliances: With the rise of smart homes, the demand for connected kitchen appliances, including electric kettles, is growing. Smart kettles with app control, voice integration, and energy monitoring features are poised for significant market expansion. As IoT technology becomes more mainstream, smart kettles will likely become an essential part of modern kitchens.
• Focus on Sustainable Products: Consumers’ increasing awareness of sustainability presents a growth opportunity for manufacturers to produce eco-friendly electric kettles. By using recyclable materials, improving energy efficiency, and reducing plastic usage, brands can tap into the eco-conscious market segment, which is likely to continue expanding as environmental concerns rise globally.
• Expansion of Premium Segment: There is growing demand for premium electric kettles in developed markets, where consumers are willing to pay more for high-quality materials, superior durability, and advanced features like precise temperature control and rapid boiling. By targeting this segment, brands can capitalize on the willingness of consumers to invest in long-lasting, aesthetically appealing products.
• Customization and Multi-Functionality: The trend toward personalized products presents an opportunity for growth, with consumers seeking kettles that meet their unique needs. Multi-functionality, such as customizable temperature settings, built-in water filters, and rapid boiling, allows manufacturers to create versatile products that appeal to a broader range of consumers, from tea enthusiasts to busy professionals.
• Increase in E-Commerce Sales: The growing popularity of e-commerce platforms presents an opportunity for brands to reach a larger audience. With online shopping becoming more prevalent, manufacturers can leverage digital marketing and optimize their sales channels to target consumers seeking convenience, a broad range of choices, and competitive prices.

Electric Kettle Market Drivers and Challenges

The factors responsible for driving the electric kettle market include:

• Technological Advancements: Innovations such as smart kettles with app connectivity and precise temperature control are driving market growth. These features provide added convenience and energy efficiency, catering to tech-savvy consumers who seek high-performance appliances.
• Rising Demand for Energy Efficiency: With an increasing focus on sustainability, consumers are seeking energy-efficient products. Electric kettles that reduce energy consumption through faster boiling times or improved insulation are becoming more popular, driving demand for eco-friendly products.
• Convenience and Time-Saving Features: Electric kettles are favored for their speed and convenience. Features like rapid boiling, automatic shut-off, and customizable settings appeal to busy consumers looking for quick and easy solutions for everyday tasks.
• Growth of Urbanization and Disposable Income: As urbanization and disposable income increase, consumers in emerging markets are investing in electric kettles. This trend is boosting demand for affordable, functional products, particularly in countries like India and China.
• Health and Safety Considerations: As consumers become more health-conscious, there is a growing demand for electric kettles with BPA-free materials, temperature control features, and ergonomic designs, addressing concerns about safety and water quality.

Challenges in the electric kettle market are:

• Intense Market Competition: The electric kettle market is highly competitive, with numerous players offering similar products at various price points. This competition can lead to price wars and low-profit margins for manufacturers.
• Raw Material Prices and Supply Chain Issues: The cost of materials, such as high-quality stainless steel and plastic components, can fluctuate, affecting production costs. Supply chain disruptions can also delay manufacturing and product availability, impacting overall market performance.
• Consumer Price Sensitivity: In price-sensitive markets, especially in emerging economies, consumers may prioritize affordability over advanced features. This can challenge manufacturers to strike a balance between quality and cost while catering to different market segments.

List of Electric Kettle Companies

Some of the electric kettle companies profiled in this report include:

• Koninklijke Philips
• Aroma Housewares
• Breville USA
• Hamilton Beach Brands
• Groupe SEB
• Cuisinart
• Electrolux
• Morphy Richards India
• Chefs Choice by EdgeCraft
• Havells India

Electric Kettle Market by Segment

Raw Material [Value from 2019 to 2031]:

• Stainless Steel
• Plastic
• Glass
• Others

Application [Value from 2019 to 2031]:

• Residential
• Commercial

Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country-Wise Outlook for the Electric Kettle Market

• United States: The U.S. electric kettle market has seen a shift towards high-end, feature-rich products, including smart kettles with Wi-Fi connectivity and temperature control. Health-conscious consumers are also opting for kettles with BPA-free materials and ergonomic designs. Additionally, energy-efficient models are gaining popularity as sustainability becomes a key factor in consumer purchasing decisions, especially for eco-friendly households.
• China: In China, the electric kettle market is dominated by affordable and efficient products, catering to the large urban population. Recently, there has been a surge in interest for kettles with rapid boiling capabilities and additional features such as temperature presets for different beverages. Premium models with advanced smart features are also growing, as Chinese consumers seek more personalized, high-tech kitchen appliances.
• Germany: Germany’s electric kettle market is characterized by a strong demand for durable, high-quality products. German consumers are leaning toward energy-efficient kettles with rapid boiling times. Additionally, there’s a growing interest in premium models featuring stainless steel, sleek designs, and sophisticated temperature control for precise brewing. Brands are also emphasizing eco-friendly manufacturing processes and sustainability.
• India: In India, the electric kettle market is expanding due to rising disposable incomes and urbanization. Consumers are now opting for electric kettles with safety features like automatic shut-off, boil-dry protection, and temperature control for better functionality. There is also a trend toward budget-friendly, compact models suitable for smaller kitchens. E-commerce platforms have played a significant role in boosting sales.
• Japan: Japan’s electric kettle market is influenced by technology and design innovation, with a strong emphasis on compact, space-saving models. Japanese consumers appreciate features like quick boiling, temperature presets, and energy-efficient designs. The trend of integrating smart technologies, such as voice assistants and app connectivity, is also gaining traction, with a rising preference for high-quality, functional, and aesthetically pleasing products.

Features of this Global Electric Kettle Market Report

• Market Size Estimates: Electric kettle market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Electric kettle market size by raw material, application, and region in terms of value ($B).
• Regional Analysis: Electric kettle market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different raw materials, applications, and regions for the electric kettle market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the electric kettle market.
• Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

This report answers the following 11 key questions: