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Air Conditioners in Turkey

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    Report

  • 22 Pages
  • January 2026
  • Region: Turkey
  • Euromonitor International
  • ID: 6223391
While remaining positive, air conditioners in Turkey experienced a notable slowdown in retail volume growth in 2025, primarily due to mild weather and economic constraints. In contrast, value growth was supported by persistent high inflation influencing unit prices, and the introduction of innovative products, including AI-integrated and energy-efficient models.

This Air Conditioners in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Conditioners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Navigating economic headwinds with innovation
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Sustainability and energy efficiency boost product offerings
  • CHART 2 Arçelik Advances Sustainable Cooling with ProSmart and Ekolojik Inverter Series
  • Smart and AI-powered air conditioners drive innovation
  • CHART 3 Samsung Launches AI-Driven Air Conditioners for Smarter Climate Control
  • Eco-friendly climate control gains traction
  • CHART 4 Eco-Conscious Design Guides Arçelik’s Latest AC Developments
WHAT’S NEXT?
  • Energy efficiency to drives future sales growth
  • CHART 5 Analyst Insight
  • Technological innovation to fuel category expansion
COMPETITIVE LANDSCAPE
  • Local brands maintain lead through innovation and service
CHANNELS
  • Specialists and e-commerce drive sales with convenience
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
  • CHART 8 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
  • CHART 9 Arçelik Expands Control via DTC Channel
  • CHART 10 Analyst Insight
  • CHART 11 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Turkey 2025
  • CHART 14 Key Insights on Consumers in Turkey 2025
  • CHART 15 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
  • Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Manufacturers balance affordability with innovation-driven offerings
  • Bosch Serie 8 washing machines exemplify premiumisation
  • Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
  • Consumer appliances to continue growing, driven by urbanisation and income
  • Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
  • Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance through dual strategies
  • New entrants and strategic partnerships reshape market dynamics
CHANNELS
  • Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources