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Heat Pumps in Turkey

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    Report

  • 22 Pages
  • January 2026
  • Region: Turkey
  • Euromonitor International
  • ID: 6223392
Heat pumps in Turkey is characterised by a decline in retail volumes but growth in value in 2025, driven by increasing demand from newly built private homes and luxury villas, particularly in regions without natural gas infrastructure. Air to water heat pumps dominate demand.

This Heat Pumps in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air to Water Heat Pumps, Ground Source Heat Pumps, Other Heat Pumps.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Heat Pumps market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth amidst volume decline, driven by new construction and emerging opportunities
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Baymak and Daikin drive innovation with tailored solutions
  • CHART 2 Baymak IOTHERM Heat Pumps Offer Flexible and User-Friendly Solutions
  • Localisation is key for dominant air to water heat pumps in Turkey
  • CHART 3 Regionally Responsive Heating with the Daikin Altherma 3 Series
  • Segmented consumer focus demonstrated by Baymak’s wide portfolio
  • CHART 4 Analyst Insight
WHAT’S NEXT?
  • Despite negative outlook, some demand will remain
  • Government incentives could drive demand from B2B market
COMPETITIVE LANDSCAPE
  • Daikin and Baymak lead fragmented landscape with strategic offerings
CHANNELS
  • Dealer networks drive heat pump sales with strong support
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
  • CHART 7 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
  • CHART 8 Arçelik Expands Control via DTC Channel
  • CHART 9 Analyst Insight
  • CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Turkey 2025
  • CHART 13 Key Insights on Consumers in Turkey 2025
  • CHART 14 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
  • Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Manufacturers balance affordability with innovation-driven offerings
  • Bosch Serie 8 washing machines exemplify premiumisation
  • Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
  • Consumer appliances to continue growing, driven by urbanisation and income
  • Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
  • Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance through dual strategies
  • New entrants and strategic partnerships reshape market dynamics
CHANNELS
  • Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources