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Air Conditioners in South Korea

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    Report

  • 25 Pages
  • February 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 6223412
The air conditioners market in South Korea experienced significant growth in 2025, driven by record-breaking heatwaves and increasing consumer demand for energy-efficient and technologically advanced products. With a high penetration rate of 93%, the market continued to grow due to the need for more efficient and innovative products. The forecast CAGR of 8% indicates a promising growth trajectory, driven by increasing urbanisation.

This Air Conditioners in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Conditioners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Extreme heat fuels demand for efficient cooling solutions
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Record-breaking heatwaves drive sales growth
  • Split air conditioners dominate sales with premium features
  • CHART 2 LG Electronics Launches Whisen AI System Air Conditioner with Radar Sensor and Enha
  • Portable room air conditioners sees dynamic growth
  • CHART 3 Kiturami Launches 2025 Window-Type Air Conditioner KAA-25G, Targeting Single-Person Households
WHAT’S NEXT?
  • Rising demand for energy-efficient and AI-enabled models will drive growth
  • Servitisation models to expand with financial advantages
COMPETITIVE LANDSCAPE
  • Samsung and LG together hold over half the market share
  • Emerging companies and future opportunities
  • CHART 4 Analyst Insight
CHANNELS
  • Appliances and electronics specialists lead air conditioner sales
  • Online platforms drive growth with convenience and choice
PRODUCTS
  • Subscription services reduce cost and provide maintenance benefits
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 Samsung Launches Infinite AI Combo, All-In-One Washer-Dryer with a Smart Home Hub
  • CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 9 LG Electronics Launches AI-Powered Whisen Air Conditioner with Radar Sensor
  • CHART 10 LG Electronics to Launch Built-In and Dual-Steam Robot Vacuum Cleaner
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in South Korea 2025
  • CHART 13 Key Insights on Consumers in South Korea 2025
  • CHART 14 Consumer Landscape in South Korea 2025
CONSUMER APPLIANCES IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Smart technologies and premiumisation lead market transformation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • AI technology transforms appliances into proactive home management assistants
  • Samsung boosts sales with multi-functional appliances
  • Premium appliances blend luxury with cutting-edge technology
WHAT’S NEXT?
  • AI at the centre of smart home ecosystem
  • Appliance-as-a-service creates new revenue streams
  • Urban living drives demand for customisable high-end appliances
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain dominance through innovation
  • Robot vacuum surge fuels competition beyond South Korea’s leaders
  • Navien magic enters market with ambitious expansion plan
CHANNELS
  • Influencers drive e-commerce growth in small appliances
  • Appliances and electronics specialists maintain strong offline presence
  • Social commerce emerges as a powerful e-commerce driver
PRODUCTS
  • AI Technology from LG Electronics reduces houshold burdens and enhances convenience
  • Premium robot vacuums integrate seamlessly into home interiors
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources