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Dietary Supplements in Europe

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    Report

  • 47 Pages
  • November 2025
  • Region: Europe
  • GlobalData
  • ID: 6223482
Dietary Supplements in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Dietary supplements are products designed to enhance the nutrient intake in a person's diet or help prevent certain health issues such as osteoporosis, arthritis, and others. These supplements contain vitamins, minerals, fiber, amino acids, herbs, botanicals, or enzymes. Some of the ingredients in dietary supplements are also incorporated into food and drinks. Dietary supplements are marketed in forms such as tablets, capsules, soft gels, gel caps, powders, and liquids. Market value refers to revenue generated by market players in a specific year.
  • The European dietary supplements market recorded revenues of $23.5 billion in 2024, representing a compound annual growth rate (CAGR) of 7.7% between 2019 and 2024.
  • The vitamins segment accounted for the market's largest proportion in 2024, with total revenues of $10.2 billion, equivalent to 43.3% of the market's overall value.
  • The European region captured a share of 10.8% in the global dietary supplements market in 2024.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the dietary supplements market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the dietary supplements market in Europe
  • Leading company profiles reveal details of key dietary supplements market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe dietary supplements market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Europe dietary supplements market by value in 2024?
  • What will be the size of the Europe dietary supplements market in 2029?
  • What factors are affecting the strength of competition in the Europe dietary supplements market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Europe's dietary supplements market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Haleon Plc
8.2. Reckitt Benckiser Group Plc
8.3. Herbalife Ltd
8.4. Bayer AG
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related the analyst research
10.4. About the Analyst
List of Tables
Table 1: Europe dietary supplements market value: $ billion, 2019-24
Table 2: Europe dietary supplements market category segmentation: % share, by value, 2019-24
Table 3: Europe dietary supplements market category segmentation: $ billion, 2019-24
Table 4: Europe dietary supplements market geography segmentation: $ billion, 2024
Table 5: Europe dietary supplements market value forecast: $ billion, 2024-29
Table 6: Haleon Plc: Key Facts
Table 7: Haleon Plc: annual financial ratios
Table 8: Haleon Plc: key employees
Table 9: Reckitt Benckiser Group Plc: Key Facts
Table 10: Reckitt Benckiser Group Plc: annual financial ratios
Table 11: Reckitt Benckiser Group Plc: key employees
Table 12: Herbalife Ltd: Key Facts
Table 13: Herbalife Ltd: annual financial ratios
Table 14: Herbalife Ltd: key employees
Table 15: Bayer AG: Key Facts
Table 16: Bayer AG: annual financial ratios
Table 17: Bayer AG: key employees
Table 18: Bayer AG: key employees Continued
Table 19: Bayer AG: key employees Continued
Table 20: Europe Size of Population (Million), 2020-24
Table 21: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: Europe GDP (Current Prices, $ Billion), 2020-24
Table 23: Europe Inflation, 2020-24
Table 24: Europe Consumer Price Index (Absolute), 2020-24
Table 25: Europe Exchange Rate, 2019-24
List of Figures
Figure 1: Europe dietary supplements market value: $ billion, 2019-24
Figure 2: Europe dietary supplements market category segmentation: $ billion, 2019-24
Figure 3: Europe dietary supplements market geography segmentation: % share, by value, 2024
Figure 4: Europe dietary supplements market value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the dietary supplements market in Europe, 2024
Figure 6: Drivers of buyer power in the dietary supplements market in Europe, 2024
Figure 7: Drivers of supplier power in the dietary supplements market in Europe, 2024
Figure 8: Factors influencing the likelihood of new entrants in the dietary supplements market in Europe, 2024
Figure 9: Factors influencing the threat of substitutes in the dietary supplements market in Europe, 2024
Figure 10: Drivers of degree of rivalry in the dietary supplements market in Europe, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Haleon Plc
  • Reckitt Benckiser Group Plc
  • Herbalife Ltd
  • Bayer AG