Digital Signage in Quick-Service Restaurants (QSRs) Market Report 2026

The digital signage in quick-service restaurants (qsrs) market size has grown rapidly in recent years. It will grow from $2.99 billion in 2025 to $3.38 billion in 2026 at a compound annual growth rate (CAGR) of 13.1%. The growth in the historic period can be attributed to growth of quick-service restaurant chains, adoption of digital displays in retail, demand for faster order processing, expansion of self-service kiosks, rising focus on customer experience.

The digital signage in quick-service restaurants (qsrs) market size is expected to see rapid growth in the next few years. It will grow to $5.47 billion in 2030 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to increasing use of AI in food service marketing, growth of omnichannel dining experiences, rising adoption of data-driven promotions, demand for operational efficiency, expansion of smart restaurant concepts. Major trends in the forecast period include dynamic digital menu boards, AI-driven menu personalization, real-time promotional content updates, integration with pos systems, interactive self-service displays.

The growing popularity of digital advertising is expected to drive the expansion of the digital signage market in quick-service restaurants (QSRs). Digital advertising involves promoting products and services through interactive, visually dynamic, and real-time content across digital platforms such as websites, social media, and digital signage. The rise in digital advertising is driven by the shift toward online platforms and the demand for highly targeted, data-driven campaigns. Digital signage in QSRs enhances digital advertising by displaying dynamic, real-time content that captures customers' attention, promotes targeted offers, and increases brand engagement. For example, in October 2024, the Advertising Association, a UK-based trade body, reported that UK advertising spending reached $12.29 billion (£10 billion) in Q2 2024, marking a 13.4% year-on-year increase. As a result, the growing demand for digital advertising is fueling the growth of digital signage in QSRs.

Leading companies in the digital signage market for QSRs are focusing on innovative solutions, such as non-emissive e-paper technology, to improve sustainability, reduce energy costs, and increase operational efficiency. Non-emissive e-paper is a display technology that reflects ambient light to showcase content, mimicking the appearance of traditional paper. For instance, in October 2024, Praevar Corporation, a Canada-based design services company, introduced the ePoster, a line of sustainable digital signage systems featuring a 32-inch E Ink Spectra 6 display for indoor advertising and retail. This battery-powered, full-color display has low energy consumption and wireless information updates, offering an eco-friendly alternative to traditional paper posters.

In January 2025, Maguar Capital Management GmbH, a private equity firm based in Germany, acquired Navori Labs for an undisclosed amount. This acquisition aims to strengthen Navori's position as a global leader in digital signage software by leveraging Maguar's resources, network, and expertise. Navori Labs, a Switzerland-based software company, specializes in digital signage software and computer vision solutions.

Major companies operating in the digital signage in quick-service restaurants (qsrs) market are Samsung Electronics Co. Ltd., Sony Group Corporation, Panasonic Corporation, Koninklijke Philips N.V., Advantech Co. Ltd., Mood Media Corporation, Ampacto, Peerless-AV, Visix Inc., Omnivex, Sparsa Digital Pvt. Ltd., Signagelive Limited, Retailr, Cornea, Digital Display Works Limited, Navori, Wilyer Private Limited, NowSigange, Xtreme Media Private Limited, LaneSquare Technology Pvt Ltd.

North America was the largest region in the digital signage in quick-service restaurants (QSRs) market in 2025. The regions covered in the digital signage in quick-service restaurants (qsrs) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital signage in quick-service restaurants (qsrs) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tariffs have affected the digital signage in qsrs market by increasing costs for imported displays, media players, and electronic components. Restaurant operators in North America and Asia Pacific are particularly impacted due to reliance on overseas display manufacturing. Higher hardware costs have influenced rollout speed across franchise networks. Smaller restaurant chains are adopting phased deployment strategies. At the same time, tariffs are encouraging local sourcing of signage hardware. This is supporting domestic manufacturing and improving long-term supply stability for digital signage solutions.

The digital signage in quick-service restaurants (qsrs) market research report is one of a series of new reports that provides digital signage in quick-service restaurants (qsrs) market statistics, including digital signage in quick-service restaurants (qsrs) industry global market size, regional shares, competitors with a digital signage in quick-service restaurants (qsrs) market share, detailed digital signage in quick-service restaurants (qsrs) market segments, market trends and opportunities, and any further data you may need to thrive in the digital signage in quick-service restaurants (qsrs) industry. This digital signage in quick-service restaurants (qsrs) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital signage in quick-service restaurants (QSRs) involves the use of digital displays, interactive screens, and menu boards to enhance the customer experience. These technologies provide dynamic menus, promotions, real-time updates, order tracking, and personalized content, ultimately improving order efficiency, brand engagement, and operational productivity, while enabling smooth communication between customers and restaurant staff.

The main components of digital signage in QSRs are hardware and software. Hardware refers to the physical devices used to display digital content, which includes technologies such as liquid crystal display (LCD), light-emitting diode (LED), organic light-emitting diode (OLED), and projection. These displays come in various resolutions, including 8K, 4K, full high definition (FHD), high definition (HD), and lower than HD. They are used in both indoor and outdoor signage applications.

The digital signage in quick service restaurants (QSRs) market includes revenues earned by entities providing services such as menu display and updates, promotional content, queue management, and branding and engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital signage in quick service restaurants (QSRs) market also includes sales of digital screens and devices, digital menu boards, interactive kiosks, and drive-thru displays. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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