Thermal Spa and Wellness Market Report 2026

The thermal spa and wellness market size has grown steadily in recent years. It will grow from $270.61 billion in 2025 to $282.74 billion in 2026 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to growth of wellness tourism destinations, rising consumer awareness of preventive healthcare, expansion of spa resort infrastructure, increased disposable income levels, cultural acceptance of alternative therapies.

The thermal spa and wellness market size is expected to see steady growth in the next few years. It will grow to $335.61 billion in 2030 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to growing focus on integrative health approaches, rising demand for personalized wellness programs, expansion of eco-friendly spa facilities, increasing adoption of digital wellness management platforms, higher investment in experiential wellness offerings. Major trends in the forecast period include increasing demand for holistic wellness experiences, rising integration of medical and wellness services, growing popularity of thermal and mineral-based therapies, expansion of luxury wellness tourism, enhanced focus on mental health and stress reduction.

The growing popularity of wellness tourism is expected to drive the growth of the thermal spa and wellness market in the coming years. Wellness tourism involves travel aimed at improving personal health and well-being through spa treatments, yoga retreats, and holistic therapies. Its rising popularity is fueled by increasing awareness of the importance of mental health and self-care. As modern life becomes faster and more stressful, people seek destinations that provide relaxation, rejuvenation, and a break from daily routines. Thermal spas and wellness centers enhance wellness tourism by offering unique, revitalizing experiences that combine natural healing with comprehensive wellness treatments. The mineral-rich thermal waters provide various health benefits, including improved circulation, pain relief, and detoxification. For example, in October 2025, a report by Hoteligio, a Ukraine-based hospitality company, indicated that global wellness tourism spending reached $830 billion in 2023, with travelers taking 1.03 billion wellness-focused trips that year. Therefore, the rising popularity of wellness tourism is fueling the growth of the thermal spa and wellness market.

Key companies in the thermal spa and wellness market are developing innovative solutions, such as thermal spa treatment services, to enhance customer experience, promote relaxation, and provide holistic wellness options. Thermal spa treatments involve therapies using natural hot springs, mineral-rich waters, or heated baths to improve circulation, promote relaxation, and enhance overall health. For instance, in March 2025, Jo Malone London, a UK-based cosmetics company, partnered with AIRE Ancient Baths, a Spain-based luxury wellness and spa chain inspired by Roman, Greek, and Ottoman bathing traditions, to launch The Restorative Ritual, the brand’s first spa treatment, available exclusively at AIRE Ancient Baths London. The experience includes a sensory journey through AIRE’s signature thermal circuit, featuring baths such as Tepidarium, Caldarium, and Frigidarium, along with hydrotherapy, a steam room, and a flotation bath. The main treatment consists of a full-body exfoliation on a warm marble bed, followed by a relaxing massage using Jo Malone’s Restore Body Oil, available exclusively at Selfridges.

In January 2024, Kohler Co., a US-based manufacturing company, acquired KLAFS for an undisclosed amount. Through this acquisition, Kohler aims to strengthen its innovation and design leadership in the luxury and wellness sector by leveraging KLAFS’s expertise in premium saunas, steam rooms, and wellness solutions. KLAFS, based in Germany, manufactures saunas, steam rooms, and other hydrothermal features, offering a wide range of thermal spa and wellness solutions.

Major companies operating in the thermal spa and wellness market are Villeroy & Boch, Aman Resorts, Jacuzzi Inc, Lemi Group, Lux Elements GmbH & Co. KG, SIX Senses Hotels Resorts Spas, HydroCo, Balboa Water Group, Chiva‑Som International Health Resort, Therme Group, Oakworks Inc., Gharieni Group, Sommerhuber GmbH, Aquavia Spa, SpaEquip Inc., Thai‑Me Spa, Blue Lagoon, Canyon Ranch, Lanserhof Group, Grand Resort Bad Ragaz, Mandarin Oriental Hotel Group.

North America was the largest region in the thermal spa and wellness market in 2025. The regions covered in the thermal spa and wellness market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the thermal spa and wellness market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tariffs are impacting the thermal spa and wellness market by increasing costs of imported spa equipment, water treatment systems, heating technologies, and wellness infrastructure materials. Luxury resorts and wellness centers in Europe and North America are most affected due to reliance on imported high-end equipment, while Asia-Pacific faces cost pressures on resort development materials. These tariffs are increasing capital investment requirements and delaying facility upgrades. However, they are also encouraging local sourcing of equipment, regional craftsmanship, and development of sustainable and cost-efficient wellness infrastructure solutions.

The thermal spa and wellness market research report is one of a series of new reports that provides thermal spa and wellness market statistics, including thermal spa and wellness industry global market size, regional shares, competitors with a thermal spa and wellness market share, detailed thermal spa and wellness market segments, market trends and opportunities, and any further data you may need to thrive in the thermal spa and wellness industry. This thermal spa and wellness market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Thermal spa and wellness refers to facilities and services that use natural thermal springs, mineral-rich waters, or artificially heated waters to promote health, relaxation, and overall well-being. These centers focus on enhancing physical and mental health, offering a tranquil environment where guests can relax, detoxify, and restore balance to their body and mind.

The main types of treatments offered at thermal spas and wellness centers include hydrotherapy, aromatherapy, massage therapy, mud baths and wraps, facial and skin treatments, and others. Hydrotherapy uses water in various forms - hot, cold, steam, or ice - to relieve pain, improve circulation, and promote relaxation. These treatments are provided across facilities such as thermal spas, wellness resorts and hotels, and medical wellness centers, catering to a wide range of customer preferences, from luxury to budget-friendly experiences. They serve diverse consumer groups, including both men and women.

The thermal spa and wellness market includes revenues earned by entities by providing services such as medical & rehabilitation services, mud therapy, detoxification treatments, massages, and luxury & wellness tourism. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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