Generative AI in Video Creation Market Report 2026

The generative artificial intelligence (AI) in video creation market size has grown exponentially in recent years. It will grow from $0.39 billion in 2025 to $0.47 billion in 2026 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to growing demand for digital video content, rising adoption of video marketing, availability of high-performance computing resources, early use of AI in video editing, increasing content consumption on social media.

The generative artificial intelligence (AI) in video creation market size is expected to see exponential growth in the next few years. It will grow to $0.98 billion in 2030 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to advancements in generative AI models, expansion of cloud-based video creation platforms, integration of AI with immersive technologies, growth in personalized video marketing, rising adoption of AI for educational and entertainment content. Major trends in the forecast period include AI-powered automated video editing, generative video content creation, real-time video enhancement tools, cloud-based collaborative video production, personalized video marketing solutions.

The expansion of social media and digital platforms is expected to support the growth of generative artificial intelligence (AI) in the video creation market going forward. Social media and digital platforms are online environments that allow users to create, share, and interact with content using digital tools and applications. Growth in these platforms is driven by wider internet availability, improved mobile technologies, and rising user engagement and content consumption. Generative AI enhances video creation for digital platforms by producing visually engaging, high-quality content efficiently and cost-effectively, increasing user engagement. For example, in January 2024, according to a report by We Are Social, a UK-based creative agency, global social media users increased by 5.6% in 2023, with 266 million new users joining during the year, equating to an average of 8.4 new users per second worldwide. Therefore, the expansion of social media and digital platforms is contributing to the growth of generative artificial intelligence (AI) in the video creation market.

Leading companies operating in the generative artificial intelligence (AI) in video creation market are concentrating on developing advanced technologies, such as generative AI-enabled 3D workflows, to improve efficiency and creativity by automating complex tasks. Generative AI-enabled 3D workflows use artificial intelligence to automate and enhance the creation, modeling, and rendering of three-dimensional assets, streamlining design processes and improving efficiency in producing complex 3D content. For example, in June 2024, WPP Plc, a UK-based creative transformation company, launched an AI-powered Production Studio that enables advertisers to generate significantly more content for marketing campaigns. This Production Studio integrates generative AI to transform content creation by streamlining 3D model development, centralizing updates, and ensuring high-quality, culturally relevant visuals. Key features include AI-driven multilingual copy generation, dynamic platform-specific customization, and the integration of data with creative assets to deliver precise and personalized communications while continuously improving performance using real-time analytics.

In July 2024, Canva, an Australia-based graphic design company, acquired Leonardo AI for an undisclosed amount. Through this acquisition, Canva plans to integrate Leonardo’s Phoenix foundation model and proprietary technologies into its offerings. At the same time, Leonardo will continue to independently develop and advance its web platform and capabilities. Leonardo AI is an Australia-based company that delivers generative AI solutions for video creation.

Major companies operating in the generative artificial intelligence (AI) in video creation market are Meta Platforms Inc., Vimeo Inc., NVIDIA Corporation, Adobe Inc., Kaltura Inc., OpenAI, Canva, Google DeepMind Technologies Limited, D-ID, Animoto Inc., Veed Ltd., Descript Inc., Synthesia Ltd., Magisto Ltd., Render, Synthesis AI Inc., Wibbitz Ltd., DeepBrain, Elai.io, Moovly, Pictory Corp., Rephrase AI, Runway AI Inc., Vidnami, Lumen5.

North America was the largest region in the generative artificial intelligence (AI) in video creation market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative artificial intelligence (AI) in video creation market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the generative artificial intelligence (AI) in video creation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tariffs have impacted the generative AI in video creation market by increasing the cost of importing high-performance GPUs, servers, and cloud infrastructure components required for video rendering and AI-based processing. Segments such as cloud-based video production platforms and on-premise AI video editing solutions are particularly affected, especially in regions like North America, Europe, and Asia-Pacific that rely on imported hardware. While tariffs have led to higher operational costs and slowed adoption in certain markets, they have also encouraged local manufacturing of hardware and promoted development of cost-efficient AI video solutions, driving innovation in the industry.

The generative artificial intelligence (AI) in video creation market research report is one of a series of new reports that provides generative artificial intelligence (AI) in video creation market statistics, including generative artificial intelligence (AI) in video creation industry global market size, regional shares, competitors with a generative artificial intelligence (AI) in video creation market share, detailed generative artificial intelligence (AI) in video creation market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence (AI) in video creation industry. This generative artificial intelligence (AI) in video creation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Generative artificial intelligence (AI) in video creation involves using AI, particularly generative models, to create, edit, or enhance video content. This technology employs deep learning algorithms, such as generative adversarial networks (GANs) or transformer models, to automate and streamline various aspects of video production. It is transforming the media and entertainment industry by making video production more accessible, cost-effective, and innovative.

The primary deployment types for generative AI in video creation are on-premise and cloud. On-premise deployment entails installing software directly on a company's own servers and infrastructure, offering greater control and customization but requiring higher maintenance and initial costs. This technology is utilized across marketing, education, entertainment, social media, and other areas by various end-users including large enterprises, small and medium enterprises (SMEs), and individual content creators.

The generative artificial intelligence (AI) in video creation market consists of revenues earned by entities by providing services such as synthetic media creation, video summarization, virtual set and scene generation and content moderation and compliance. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative artificial intelligence (AI) in video creation market also includes sales of AI video generators, automated editing software, AI-powered video enhancement tools and speech and lip-sync synthesis software. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.