TrendSights Analysis 2025: Mega-Trend Overview-Digitalization

This report is part of the analyst’s TrendSights overview series. This research explores the Digitalization mega-trend and its relevance across the FMCG sectors with added focus on retail and Foodservice.

Consumers today operate in a fast-digitizing world where technology is becoming seamlessly woven into everyday life. As a result, people increasingly rely on digital tools to support and improve daily routines and personal management. At the same time, the rapid growth of smartphone, internet, and social media use is changing how people behave and interact reshaping consumer needs, expectations, and attitudes.

Report Scope

• Consumers trust on AI for product recommendations when purchasing consumer goods has increased.
• Over 50% of consumers are using online tools to check or compare prices before purchasing a product.
• There is consumer concern regarding privacy when shopping online.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into - or challenge - current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.