The Business of Major European Soccer Front-of-Shirt Markets 2025-26

The "Business of the Major European Soccer Front-of-shirt Markets 2025-26" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest divisions of European soccer, highlighting ten domestic leagues. The report explores the front-of-shirt market at a domestic and continental level. In looking at the market across ten leagues, the report highlights key trends in the market and evidences the main brands involved.

The Premier League drives the highest revenue from front-of-shirt rights. Emirates is the highest spending brand in European soccer front-of-shirt rights. Travel & tourism is the largest spending industry across the continental rights.

Key Highlights

• Overview of the market
• League specific breakdown
• Year-on-year analysis
• Brands with multiple deals
• The most prominence and highest spending industries
• Foreign v Domestic partners

Report Scope

• The main aims of this report is to highlight the commercial landscape across front-of-shirt rights in European soccer. The report aims to break down one of the key main commercial revenue streams for competing teams in elite European competition. It also offers a comprehensive year-on-year analysis to highlight the trends since the 2020/21 season.

Reasons to Buy

• Soccer in Europea is the biggest and most popular in global market for club activity. Its teams include many of the biggest around the world and include many of the biggest and most popular athletes. The report highlights the main brands involved and their strategic direction on the continent.