The "Business of the NBA 2025-26" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a closer look at the most followed sports league in North America. The report highlights the media rights landscape and sponsorship portfolios of NBA, a long with a comprehensive overview into the team sponsorship market, highlighting Nikes kit supplier contract with the league and all team patch partners. The report also looks the in-season competitions - namely the NBA Cup, All-Star weekend and Global games series, which generate additional revenue for the league. Social media numbers are also highlighted to help offer popular understanding of and within the league.
New US media rights cycle starting this season worth $6.9 billion. NBA Finals viewership continues to decrease. The league has 63 active sponsors this season. Jersey patch partnership market continues to grow. New York Knicks set to generate the highest revenue from team sponsorship. NBA All-Star game viewership continues to fall, among a change in format this season.
New US media rights cycle starting this season worth $6.9 billion. NBA Finals viewership continues to decrease. The league has 63 active sponsors this season. Jersey patch partnership market continues to grow. New York Knicks set to generate the highest revenue from team sponsorship. NBA All-Star game viewership continues to fall, among a change in format this season.
Key Highlights
- Overview of the market
- List of all Media deals
- Breakdown of major sponsorship partners
- Exclusive kit deal with Nike
- Jersey patch market synopsis
- In-depth team sponsorship overview
- Team profiles
- Ticket revenue generated by all 30 teams
- In-season competitions including the NBA All-Star weekend, NBA Cup and Global Games
- Overview of Social media numbers across the league
Report Scope
- The main aims of this report is to highlight the commercial landscape across one of the biggest sports leagues in the world. It breaks the league down individually but offers strong comparisons against other leading leagues, including the other 'big five' US leagues. Offers a great overview of key revenue streams throughout the league.
Reasons to Buy
- Basketball is one of the most popular sport in the world, and the NBA is the biggest league within the sport. The NBA is the most followed sports league in North America, with a growing international fanbase supported by games abroad and a growing roster of top players from around the world competing. The report highlights the key commercial revenue streams for the league and its teams.
Table of Contents
1. Executive Summary2. Media Landscape
3. League sponsorship landscape
4. Kit supplier landscape
5. Jersey Patch partnerships
6. Team sponsorship
7. Team profiles
8. Ticket revenue
9. In-season competitions
10. NBA Global Games
11. Social media
12. Appendix
List of Tables
- All Home market media rights
- Media subscription costs to fans
- Number of national TV games
- Local media rights
- Global media rights
- League sponsorship annual value
- Kit supplier history
- Patch partner values
- Deal value and volume for team sponsors
- Ticket revenue by team
- NBA Cup hosts
- NBA Global games history
- Social media followers
