To help global building materials buyers, sanitary ware brands, real estate developers, and engineering contractors efficiently access Vietnamese ceramic toilet export resources, the analyst has released the "Vietnam Ceramic Toilets Export Guide 2023-2026." The guide provides an overview of the Vietnamese ceramic toilets industry, export market, and export company information for the period.
The types of exporting companies are diverse, including domestic bathroom manufacturers, foreign and joint-venture bathroom manufacturers, international trading companies etc. This guide features the top 10 exporting companies, including company profiles, contact information, and key information such as export volume, value, price, export origin, and major suppliers for 2023-2026 (including Excel data source).
The publication of the "Vietnam Ceramic Toilets Export Guide 2023-2026" aims provide global suppliers and partners of bathroom and building materials with authoritative and systematic information on Vietnam ceramic toilets exports, helping them quickly find reliable supply channels in Vietnam and shorten the market research and matching cycle. It also provides valuable decision-making references for international trading companies and investment institutions.
In recent years, Vietnam's population has continued to grow, leading to robust construction of urban housing, commercial real estate, and hotel and tourism facilities, resulting in sustained growth in demand for ceramic toilets.
The increase in foreign-invested real estate projects and the entry of foreign home furnishing and building materials brands have boosted the acceptance of international-standard ceramic toilets in the Vietnamese market, leading to a structural upgrade in industry demand.
Vietnam has a large number of domestic ceramic toilet manufacturers, but most are small in scale, and their products are concentrated in the low-to-medium-end market. Local manufacturers still primarily use traditional ceramic production processes with limited automation. There are still gaps between their products and international brands in terms of product quality stability, glazing technology, anti-fouling coatings, and water-saving performance.
The Vietnamese ceramic toilet industry exhibits a structural pattern characterized by a dominance of local manufacturers producing low-to-medium-end products, supplemented by imported mid-to-high-end brands. It is expected that demand will continue to grow in the future, driven by the rapid growth of the real estate market and improvements in living standards.
According to analysis, In recent years, the export volume of ceramic toilets has shown steady growth in Vietnam, mainly benefiting from the overall improvement of Vietnam's ceramic product manufacturing capabilities, its labor cost advantages, and the trend of some global supply chain capacity shifting from China, Thailand, and other countries to Vietnam. Vietnam's ceramic toilet exports mainly consist of low-to-medium-end products, primarily targeting the international market.
Vietnam’s exports of ceramic toilets continue to increase, United States is the largest destination of exports.
According to statistics, approximately 160 exporters in Vietnam exported Ceramic Toilets in 2024, totaling US$113 million, an increase of 44% year-on-year. According to analysis, From January to September 2025, the cumulative export value of Vietnamese office wooden furniture reached US$101 million, almost the same as the same period in 2024.. The United States, Japan, and Taiwan are the top three export destinations for Vietnamese ceramic toilets, accounting for approximately 29.3%, 27.3%, and 13.6% of total exports, respectively, from January to September 2025..
At the same time, Vietnam is experiencing significant consumer upgrading, with more and more mid-to-high-end residential projects, hotels, and commercial buildings opting for higher-quality, more modernly designed, and water-efficient ceramic toilets. This presents ample opportunities for foreign companies to enter the Vietnamese market.
The types of exporting companies are diverse, including domestic bathroom manufacturers, foreign and joint-venture bathroom manufacturers, international trading companies etc. This guide features the top 10 exporting companies, including company profiles, contact information, and key information such as export volume, value, price, export origin, and major suppliers for 2023-2026 (including Excel data source).
The publication of the "Vietnam Ceramic Toilets Export Guide 2023-2026" aims provide global suppliers and partners of bathroom and building materials with authoritative and systematic information on Vietnam ceramic toilets exports, helping them quickly find reliable supply channels in Vietnam and shorten the market research and matching cycle. It also provides valuable decision-making references for international trading companies and investment institutions.
Industry Overview
Vietnam's ceramic toilet industry maintained steady expansion due to accelerated urbanization, increased housing construction, and rising consumer demands for higher quality sanitary ware.In recent years, Vietnam's population has continued to grow, leading to robust construction of urban housing, commercial real estate, and hotel and tourism facilities, resulting in sustained growth in demand for ceramic toilets.
The increase in foreign-invested real estate projects and the entry of foreign home furnishing and building materials brands have boosted the acceptance of international-standard ceramic toilets in the Vietnamese market, leading to a structural upgrade in industry demand.
Vietnam has a large number of domestic ceramic toilet manufacturers, but most are small in scale, and their products are concentrated in the low-to-medium-end market. Local manufacturers still primarily use traditional ceramic production processes with limited automation. There are still gaps between their products and international brands in terms of product quality stability, glazing technology, anti-fouling coatings, and water-saving performance.
The Vietnamese ceramic toilet industry exhibits a structural pattern characterized by a dominance of local manufacturers producing low-to-medium-end products, supplemented by imported mid-to-high-end brands. It is expected that demand will continue to grow in the future, driven by the rapid growth of the real estate market and improvements in living standards.
Export Market Overview
The Vietnamese ceramic toilet export market continues to expand, primarily driven by improved manufacturing capabilities and supply chain shifts.According to analysis, In recent years, the export volume of ceramic toilets has shown steady growth in Vietnam, mainly benefiting from the overall improvement of Vietnam's ceramic product manufacturing capabilities, its labor cost advantages, and the trend of some global supply chain capacity shifting from China, Thailand, and other countries to Vietnam. Vietnam's ceramic toilet exports mainly consist of low-to-medium-end products, primarily targeting the international market.
Vietnam’s exports of ceramic toilets continue to increase, United States is the largest destination of exports.
According to statistics, approximately 160 exporters in Vietnam exported Ceramic Toilets in 2024, totaling US$113 million, an increase of 44% year-on-year. According to analysis, From January to September 2025, the cumulative export value of Vietnamese office wooden furniture reached US$101 million, almost the same as the same period in 2024.. The United States, Japan, and Taiwan are the top three export destinations for Vietnamese ceramic toilets, accounting for approximately 29.3%, 27.3%, and 13.6% of total exports, respectively, from January to September 2025..
Overview of Foreign Investment in Vietnam's Ceramic Toilets Industry
Investment Background
With the rapid increase in Vietnam's urban population and the continuous expansion of residential and commercial real estate construction, the demand for ceramic toilets, as a basic sanitary ware product, shows a long-term stable growth trend.At the same time, Vietnam is experiencing significant consumer upgrading, with more and more mid-to-high-end residential projects, hotels, and commercial buildings opting for higher-quality, more modernly designed, and water-efficient ceramic toilets. This presents ample opportunities for foreign companies to enter the Vietnamese market.
Investment Advantages
- Political stability and rapid economic development. The Vietnamese government has strong governing capabilities, consistent policies, and a focus on economic development and improving people's livelihoods.
- Relatively low labor costs.
- Strategically located in the eastern part of the Indochina Peninsula, with a 3,260-kilometer coastline and numerous ports, transportation is convenient.
- Relatively relaxed policies and regulations provide foreign investors with comprehensive legal protections and generous preferential policies.
- Vietnam has a high level of openness to the outside world, with 19 free trade agreements signed or in progress. Investors can use platforms such as RCEP and the China-ASEAN Free Trade Area to explore a broader international market.
Investment Regulations
It is allowed 100% foreign investment and not included in the list of restricted or prohibited investments. According to Vietnam's Investment Law, Enterprise Law, and relevant tax regulations, foreign-invested enterprises can establish manufacturing plants, trading companies, or distribution channels and enjoy preferential land lease rates in industrial zones, high-tech parks, and economic zones.Guide Highlights:
- Comprehensive Coverage:
- Detailed Information:
- Product Focus:
- Efficient Connectivity:
- - Market Value:
Table of Contents
1 Industry Overview
2 Import Market Overview
3 Overview of Importers (2023-2026)
4 List of the Top 10 Importers in 2026
5 Suggestions of Investment and Cooperation
List of Charts
Companies Mentioned
- Toto Vietnam Co , Ltd.
- Lixil Vietnam
- Hao Canh Co , Ltd
Methodology
Background research defines the range of products and industries, which proposes the key points of the research. Proper classification will help clients understand the industry and products in the report.
Secondhand material research is a necessary way to push the project into fast progress. The analyst always chooses the data source carefully. Most secondhand data they quote is sourced from an authority in a specific industry or public data source from governments, industrial associations, etc. For some new or niche fields, they also "double-check" data sources and logics before they show them to clients.
Primary research is the key to solve questions, which largely influence the research outputs. The analyst may use methods like mathematics, logical reasoning, scenario thinking, to confirm key data and make the data credible.
The data model is an important analysis method. Calculating through data models with different factors weights can guarantee the outputs objective.
The analyst optimizes the following methods and steps in executing research projects and also forms many special information gathering and processing methods.
1. Analyze the life cycle of the industry to understand the development phase and space.
2. Grasp the key indexes evaluating the market to position clients in the market and formulate development plans
3. Economic, political, social and cultural factors
4. Competitors like a mirror that reflects the overall market and also market differences.
5. Inside and outside the industry, upstream and downstream of the industry chain, show inner competitions
6. Proper estimation of the future is good guidance for strategic planning.
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