This report examines five key trends driving change in the dairy and alternatives space: GLP-1 Nutrition Reset, Gut-Plus Functionality, Scroll-Stopping Recipe Environments, Craft Dairy, and Climate-Smart Dairy.
Report Scope
- Consumers are changing their diets due to greater awareness of effective weight management.
- People are looking for personalized approaches to overall wellbeing that go beyond just digestive health.
- Shoppers continue seeking dairy innovation that offers sensory enjoyment and excitement.
- Consumers are looking for dairy products that are transparent and authentic, and that they can trust.
- Climate action is increasingly viewed as a strategy for resilience rather than as an additional expense.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. TrendSights and need states in dairy and alternatives- GLP-1 Nutrition Reset
- Gut-Plus Functionality
- Scroll-Stopping Recipe
- Craft Dairy
- Climate-Smart Dairy
3. Appendix

