Starbucks Corporation (Starbucks) is a specialty coffee retailer that roasts, markets, and sells premium coffee. The company purchases and roasts high-quality coffee and sells it through company-operated stores, offering handcrafted beverages, tea, and food. It also sells coffee and tea products and licenses its brands through licensed stores, grocery and foodservice channels (including the Global Coffee Alliance with Nestlé). In addition to the Starbucks Coffee brand, the company operates under Teavana, Ethos and Starbucks Reserve. Starbucks reports three segments: North America, International, and Channel Development. The North America segment covers company-operated and licensed stores in the US and Canada. The International segment includes operations across Asia Pacific, Europe, the Middle East, Africa, Latin America and the Caribbean. The Channel Development segment sells Starbucks-branded packaged coffees, single-serve and ready-to-drink beverages, foodservice products and other branded goods globally outside of Starbucks stores, largely through the Nestlé Global Coffee Alliance and partnerships with companies such as PepsiCo, Tingyi-Ashi and Arla.
The report provides information and insights into Starbucks' tech activities, including:
- Insights of its digital transformation strategies and innovation programs.
- Overview of technology initiatives covering partnerships and product launches.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets and major ICT contracts.
Report Scope
- The report provides insights into company’s tech activities, including its digital transformation strategies, its innovation programs, and its technology initiatives.
Reasons to Buy
- Gain insights into Starbucks' tech operations.
- Gain insights into its tech strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into various product launches and partnerships.
Table of Contents
- Overview
- Digital Transformation Strategy
- Accelerators, Incubators, and Innovation Programs
- Technology Focus
- Technology Initiatives
- Investments
- Acquisition
- Partnership, Investments, and Acquisition Network Map
- ICT Budget
- Key Executives
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- NomadGo
- Aira
- Apple
- Amazon Go
- Alibaba
- Selecta
- Areas
- SkipTheDishes
- Grubhub
- Doordash
- Grab
- Meituan
- Univers
- McDonald’s
- Muuse
