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This new Marketdata study is simply the most comprehensive analysis ever of the little-researched $17 billion U.S. residential maid services market, that employs 228,000 workers. There are about a dozen maid service franchises that combined account for about 20-25% of industry receipts. However, many more independent non-franchise companies and solo operators also compete.
Maid services have enjoyed fairly steady growth, as an aging population, time-pressed consumers and Millennials boost demand. The Bureau of Labor Statistics expects continued growth for this occupation, although recessions do affect the business. Off-the-books solo maids, many foreign immigrants, constitute a significant share of the workforce (legal and illegal).
This study traces the industry’s size, growth, end-user segments, structure, growth drivers, major trends, a profile of the maids workforce, and operating ratios - Receipts tracked from 2008- 2025, with 2026 & 2030 forecasts. The report examines how maid services operate, their avg. rates for cleaning, franchises vs. independents market share, maids hourly and yearly pay, turnover, and more. Includes findings of surveys by the ARCSI trade group and the Economic Policy Institute. National operating ratios and key metrics from the BLS and other sources. Companies by sales volume. Investment costs to buy franchises by company. Competitor profiles and market share/revenues for: The Maids, Maid Brigade, Merry Maids (ServiceMaster), Molly Maid, MaidPro, Cottage Care, Home Cleaning Centers of America, The Cleaning Authority, and Maid to Perfection.
Table of Contents
Introduction: Sources Used, Report Methodology
Nature of the Industry
- How maid services operate, fees charged, pay methods, types of maids, etc.
- Demand factors - discussion
- Maids by sex, gender, ethnicity
- Immigration and the underground workers, solo operators
- End-user household demographics: findings of Mediamark Research survey: major target age groups and usage of professional cleaning services
Demand Factors
- Projected no. of U.S. households using a maid or housekeep, by age group
- Percentage of U.S households using a maid or service
- Rise of dual income families
- Effect of recessions and the overall economy, disposable income
Table:
- Estimated Number of Households Using Cleaning Services: 2012-2025
Industry Structure & Operating Ratios
- Maid Services Industry Snapshot: 2024 (no. of maids, no. of companies, industry receipts, payroll)
- Bureau of Labor Statistics national data: number of maids in U.S - total no. maids working in private residences, hotels & motels, commercial sites, healthcare facilities, avg. hourly wages and annual income.
Maid Services operating ratios:
- Avg. income for maids, earnings per hour
- Avg. revenue per job
- Technician turnover rate
- Revenue per job hour
- Pricing
- Avg. prices per cleaning
- How residential cleaning rates are determined
- Average house cleaning rates
- New cleaning job employment
Census Tables & Maps (May 2025)
- Industries with the highest levels of employment in this occupation
- Employment of maids and house cleaners, by state
- Mean annual wages of maids and house cleaners, by state
- Top paying states for this occupation
- Metropolitan areas with the highest employment level in this occupation
- Metro areas with highest concentration of jobs and location quotients in this occupation
- Top paying metro areas for this occupation
- Top paying non-metropolitan areas for this occupation.
- Map: employment of maids & housecleaners, by state: 2023
- Map: annual mean wage of maids & housecleaners, by state: 2023
ARCSI Maids Trade Association Statistics: Industry & Member Profiles
- ARCSI members, by: year they started business, annual sales, no. of employees, online marketing methods used, etc.
- Estimate of avg. annual sales per maid service company, total national industry receipts.
Tables:
- No. of maid service companies in U.S., estimated no. of residential maids working
- No. of maid service companies, by their no. of employees
- No. of maid service companies, by sales volume
- No. of maid service Franchises, by sales volume
- No. of maid service Independents, by sales volume
Profile of The Maids Workforce
Discussions of:
- Average hourly earnings
- No. of maids in the U.S., by ethnicity
- Geographic concentration of maids
- Job outlook to 2033
- Economic Policy Institute’s 2021 Survey and Report Findings: discussions of: maids by Sex & race, immigrants, hourly pay, wage gap for domestic workforce, part-time vs. full-time Workers, no. of maids by region, etc.)
Table:
- Number of house cleaners, by state & region
Major Industry Trends & Growth Drivers
Discussions of:
- The adoption of green cleaning practices
- Growing integration of technology
- The rise of disposable income and dual income families
- Higher demand for specialized cleaning services
- Recurring revenue models and subscription services
Industry Size & Growth
- Industry size estimates: cautions about data from other sources, no “official” government or Trade association data, estimates can differ wildly
- Industry size estimates, methods, rationale by trade groups (ARSCI), competitors, Marketdata
- U.S. Bureau of Labor Statistics’ Occupational Outlook for maids occupation
- Methods to estimate industry size:
- based on number of U.S. maids x annual wage
- based on a ground up approach, the addition of system-wide sales of the major franchises as a percent of total industry
- As a percent of the total broader commercial & residential cleaning services market
- Artificial intelligence / ChatGPT estimates, under varying scenarios (market without a Recession in next four years, with recession - low, medium, best case scenarios)
- Effects of the pandemic, recovery rates since 2020
- State and regional market potential (estd. revenues, share of market), by state & region (Northest, Midwest, South, West)
- Marketdata estimates of industry size/growth in 2025 and forecast for 2026 & 2030
Table:
- $ Market size, by state and region: 2025
Competitor Profiles: Franchising in the Industry
- Summary of maid franchises - discussion, average yearly revenue per maids franchise
- Number of maid services franchises: 2008-2025, by company
- Analysis of franchises vs. independent maid service companies, differences between two groups,
- Estimated share of industry revenues for each group.
- Competitor Profiles: address, history, when founded, when started franchising, services, no. of U.S. and non-U.S. franchises, franchise packages sold, etc. for:
- The Maids
- Maid Brigade
- Merry Maids (ServiceMaster)
- Molly Maid
- MaidPro
- Cottage Care
- Home Cleaning Centers of America
- The Cleaning Authority
- Maid to Perfection
Tables:
- Number of franchise units in No. America, by company: 2008-2025
- Estimated annual revenue by franchise company, market share - 2025
Reference Directory of Industry Information Sources
- Addresses, phones, contacts at major industry trade associations, trade journals, consulting firms: commercial cleaning, carpet cleaning, maid services
Companies Mentioned
- The Maids
- Maid Brigade
- Merry Maids (ServiceMaster)
- Molly Maid
- MaidPro
- Cottage Care
- Home Cleaning Centers of America
- The Cleaning Authority
- Maid to Perfection
