The industry is witnessing high demand for earthmoving, materials handling, and aerial lift equipment across residential, commercial, and large infrastructure projects. Small and mid-sized contractors are among the fastest adopters of rental solutions, while large contractors are increasingly using rented machinery to meet peak demands and access specialized equipment without long-term investment. Rental companies are shifting their business models, focusing on customer retention, service bundling, and predictable pricing. Expansion of fleets targeted to high-value sectors, such as renewable energy, tunneling, and major infrastructure, allows providers to offer purpose-built equipment, secure project-specific contracts, and develop loyal customer bases. This approach ensures rental companies can cater to evolving construction demands while improving operational efficiency and profitability.
The earthmoving and roadbuilding equipment segment held a 57% share in 2025 and is projected to grow at a CAGR of 4.9% from 2026 to 2035. Companies are consolidating fleets and acquiring complementary businesses to provide diversified machinery options, expand regional presence, and serve larger established customer bases.
The diesel-powered equipment segment held a 93% share and is expected to grow at a CAGR of 5.2% between 2026 and 2035. Diesel machinery remains the preferred choice for heavy-duty operations due to its reliability, power, and efficiency in earthmoving, paving, and concrete applications. Rental fleets continue to focus on diesel-powered units to meet contractor needs in projects where electricity-based solutions are not feasible.
U.S. Construction Equipment Rental Market reached USD 75.6 billion in 2025. Growth in the U.S. is driven by robust infrastructure spending, mature commercial construction, and the established rental industry. Contractors increasingly rely on rental equipment to scale operations, reduce capital expenditure, and access specialized machinery for short-term or high-demand projects.
Key players operating in the Global Construction Equipment Rental Market include Allmand Brothers, Ashtead Technology (Sunbelt Rentals), Atlas Rents, Bakersfield Rental, Herc Rentals, JLG, John Deere Rental, Loxam, Ritchie Bros. Auctioneers, and United Rentals. Companies in the Construction Equipment Rental Market are strengthening their position by expanding regional and sector-specific fleets, acquiring complementary rental businesses, and offering bundled services with predictable pricing. Firms are investing in purpose-built equipment for high-value projects, forming strategic alliances with contractors, and leveraging digital platforms for equipment tracking and maintenance. Focus on customer loyalty programs, flexible rental terms, and specialized training services enhances client retention while improving operational efficiency. Emphasis on renewable energy, tunneling, and infrastructure sectors ensures access to premium contracts and market growth opportunities.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Companies Mentioned
The companies profiled in this Construction Equipment Rental market report include:- Ashtead Technology (Sunbelt Rentals)
- Capital Equipment Rental
- Elliott Equipment Company
- Herc Rentals
- Hertz Equipment Rentals
- JLG
- John Deere Rental
- Loxam
- Ritchie Bros. Auctioneers
- United Rentals
- Allmand Brothers
- Atlas Rents
- Bakersfield Rental
- Maxim Crane Works
- NESCO Rentals
- Riwal
- Stephenson's Rental Services
- Sunstate Equipment
- Toromont CAT
- WesternOne
- Allmand Brothers
- Capital Equipment Rental
- Bakersfield Rental
- Sunstate Equipment
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 260 |
| Published | February 2026 |
| Forecast Period | 2025 - 2035 |
| Estimated Market Value ( USD | $ 159.8 Billion |
| Forecasted Market Value ( USD | $ 277.2 Billion |
| Compound Annual Growth Rate | 5.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |


