Course overview
Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure, is probably one of the most challenging managerial roles of any industry today.
This MBA strategic thinking workshop has been especially designed to help you transcend these challenges by training you to become equipped to see the bigger picture in all aspects of your role. This two day interactive workshop will provide practical strategic thinking tools taught on MBAs to apply to your role. It will help you build your strategic thinking skills to guide the direction of your teams, develop strategies to key pharma and biopharma business problems, create a vision for the future, and implement strategic thinking within your team. You will gain new ways of thinking, making choices and implementing them using ‘Helicopter’ or ‘Strategic Thinking’. You will be able to implement what you have learnt on the course and immediately apply this into the workplace.
The workshop will focus on a number of areas in the pharmaceutical industry using MBA strategic business cases.
Key areas covered:
- What is MBA ‘strategy’ & ‘strategic thinking’ - and the importance of this within the pharma and biopharma industry?
- How artificial intelligence (AI) innovations are being used and developed in the pharma industry
- Building strategic plans for your teams, group and/or organisation
- Application to pharma case studies, your issues and at a departmental, and individual level
- How to use the MBA strategic thinking tool-kit
CPD Hours: 12
Course Content
- Day 1
- Introduction and objectives
- What is strategy and strategic thinking?
- Environmental analysis
- Generating and evaluating strategic options
- Day 2
- Strategy implementation
- Behavioural
- Evaluation
- Application
Speakers
Laura Brown
Dr Laura Brown MBA is an independent Pharmaceutical Training and Management Consultant, and visiting lecturer at Cranfield School of Management, a leading European business school. Laura has worked in the pharmaceutical industry for 25 years. She has facilitated strategy development for a number of teams in the pharmaceutical industry.
Laura has also co-authored several books on strategy and related areas including “Be Your Own Strategy Consultant”, “Value-Based HR Strategy”, “Strategic Project Management” and “Pharmaceutical Project Management”.
