Course overview
It is widely considered that intangible assets account for up to 80 per cent of the value of most businesses, making it vital for companies to align their IP strategy with their business strategy. For some, the IP strategy will drive the business agenda. However, for most businesses that have grown organically, it is essential that a strategic IP plan is developed and implemented in order to protect the company’s assets, as well as maximising value from these assets.
Whether you don't currently have a strategy in place or you simply need to develop your current strategy and get management buy-in, this is the training course for you.
This highly interactive course will provide you with the practical knowledge, skills and toolkit to enable you to put an IP strategy in place for your company. Starting with a matrix-based model linking innovation to value creation/capture and the role of IP therein, you will learn and apply a structured, step-by-step methodology to set up a strategic plan aligned with R&D and business goals.
Case studies and real-life examples will be used throughout the training course to help embed learning, alongside the opportunity for direct application to situations of your choice with coaching from our expert trainer.
Included within the training course fee is access to an online self-assessment survey to help you benchmark your company’s (or your client’s) readiness regarding IP strategy.
Attendees will have access to some materials prior to the training course (see documentation paragraph below). Approximately two hours will be required to read through and prepare.
Documentation
- Pre-reading: contains all cases plus facts and data used during examples and teamwork assignments
- Theory book: contains all the models and frameworks learned during the training course
- Practice book: contains all the practical information needed to apply the cases to the frameworks during the teamwork assignments
- Post-reading: contains all the speaker feedback provided after teamwork assignments, plus extra insights and guidelines to best apply the frameworks to your own environment
CPD Hours: 18
Course Content
- Day 1
- Introduction and ice-breaker
- Strategic management concepts applied to IP
- Challenges faced by companies
- IP strategy toolbox
- Day 2
- Introduction to a step-by-step planning methodology
- Day 3
- Introduction to a step-by-step planning methodology (continued)
- Apply the planning methodology to three mini-cases
Speakers
Arnaud Gasnier
Arnaud Gasnier is founder and CEO of Patentopolis BV. With 20 years experience in IP, he has practiced globally in various IP (patents, trademarks) departments and in various leading roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel) for Swatch, Philips, adidas and Dutch contract research organisation TNO.
In 2004-2008 he carried out a PhD research project (sponsored by the European Patent Office) on IP management (strategies and tactics, performance measurement, effective in-house interventions). Arnaud is a regular speaker at international conferences and the author of ‘The Patenting Paradox’.
He holds a Master of Science in physics, a Master of IP law from a US law school, and an Executive MBA from London Business School. He is also a qualified European Patent Attorney. In 2015, 2016 and 2017 Patentopolis and Arnaud won IP Awards for best IP management, attributed by Acquisition International based on a survey among professionals in the industry. A practical and creative thinker with a multi-disciplinary mind-set, Arnaud enjoys working across borders in terms of disciplines and cultures, and assisting established firms, SMEs and ventures with fostering value creation and capture with IP for long-term benefits and growth.
Find out more about Patentopolis HERE.
