Course overview
In today’s brand-driven world, trade marks are among the most valuable assets a business can own. This training course is designed to equip professionals with the knowledge and skills to not only maximise the value of their trade marks but also to safeguard them effectively.
Understanding the critical role that trade marks play in establishing and maintaining a strong market presence is essential to any successful brand strategy. The expert trainer will explore why trade marks are vital to business success, how to determine the value of your trade mark, and what factors contribute to creating a strong, distinctive brand.
You’ll learn how to assess whether your trade mark is truly fit for purpose in today’s competitive landscape, ensuring it has the legal strength and relevance to protect your brand identity over time. Additionally, the training course will cover the essential steps for preventing the loss of trade mark rights, helping you avoid the common pitfalls that can lead to costly challenges.
You’ll gain insights into effectively managing your trade mark portfolio to maximise brand value, maintain competitive advantage, and protect your assets from infringement. This training course offers the tools and knowledge you need to strengthen and secure your trade mark assets for long-term business success.
CPD Hours: 3
Course Content
- Day 1
- Why are trade marks important?
- Determining the value of your trade mark
- What makes a strong trade mark?
- Is your trade mark fit for purpose?
- How to prevent loss of rights
Speakers
JoAnna Emery
JoAnna Emery, CLAS, F.Inst.Pa, is Project Manager, Intellectual Property at atai Life Sciences.
Previously, JoAnna was Senior Intellectual Property Paralegal for Cambridge Mechatronics Limited
where she was responsible for aiding in the management and growth of the patent portfolio.
Prior to that she was the Head of and Director for Pure Ideas Limited where she managed the
strategy, P&L, KPIs and intellectual property operations of the firm.
JoAnna has over 27 years experience in intellectual property in both the US and England. She holds an Associate and Bachelor’s degree in Paralegal Studies from Rivier College.
