OEM Strategies on Next Generation Electric Vehicles, Global, 2025-2031

The global electric vehicle (EV) market is undergoing a transformative shift driven by geopolitics, regulations, innovative business models, technology, net-zero targets, and evolving consumer preferences. Supply chain security has been a major challenge in the global EV market, with persistent disruptions from semiconductor shortages, geopolitical instability, tariff changes, and rare earth metal scarcity. Automotive original equipment manufacturers (OEMs) across the globe are revisiting their electrification targets, strategically navigating through global uncertainties and fragmented supply chains. OEMs are relentlessly working on developing mass-market EVs (an affordable range of EVs). Alternate battery chemistries, 800V architecture, and universal platforms will accelerate EV adoption in the coming years.

This F&S analysis examines current trends, key partnerships in the ecosystem, investment patterns, powertrain strategies, and potential EV launches. It examines the key factors driving and restraining growth and identifies the opportunities emerging from the developments in this market. The study also highlights platform, technology, circularity, and sustainability strategies of global automotive companies as they develop the next generation of EVs.